By Karen Appold Opening her trampoline park at 10 a.m. on weekday mornings so parents with young children have a place to go is just one way that Kerry Hughes, co-owner, Altitude Trampoline Park, with locations in Billerica, Mass., and Rochester, N.Y., differentiates her park from others and gets guests to stay longer and spend […]
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By Karen Appold When people visit a bowling center, they don’t just go for the fun of the game. Many guests want to make an afternoon or night out of their trip, and indulging in food offerings is also part of the experience. Anthony Perrone, owner, Tampa, Fla.-based Pin Chasers, Inc., which has three locations, […]
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By Joanna Ireland Today’s bowling centers have learned that leveraging social media to increase their market outreach nets many more strikes than other media, including print and radio ads. While competition for entertainment dollars remains stiff, bowling remains a popular activity for families, and with summer only a few months away, many centers are participating […]
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By Karen Appold Customer feedback can be invaluable for many reasons. So how can you get your customers to comment honestly on their experiences? The best way to solicit honest feedback is to engage directly with customers immediately following their laser tag game, said Jeff Willy, owner, Loveland Laser Tag, Loveland, Colo. Marshals are trained […]
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America’s foodie trend has transformed menus with locally sourced, high-quality fare — not only at restaurants, but also at theme parks, museum cafés and other attractions. One arena where this transformation has yet to take hold is the roller skating center. At rinks around the country, owners and managers said their patrons still want the […]
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There’s a lot of fun – and profit – in trampoline parks these days. When owners and operators say their joints are jumping, they really mean it! If the mood is to remain buoyant however, a significant amount of time must be spent on devising and enforcing safety protocols. Nothing is more of a downer […]
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By Hilary Danailova Asked how they cultivate leadership in their employees, bowling center owners and managers are in agreement: Great staff starts with great hires. All those surveyed said an outgoing personality and an interest in the industry were essential qualities for future leaders, and they look for these traits when hiring. “The number one […]
Read more...By Dutch Magrath Are you getting the most out of your electric track? As electric go karts have increased in popularity, some skepticism still surrounds the concept of electric go-karts versus gasoline-powered go-karts. This is due in part to the fact that electric karts are a technology-driven attraction, and the technology available for […]
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It’s no secret that indoor trampoline and adrenaline parks have become a global contender in the family entertainment industry. First-generation indoor trampoline parks included a basic layout of interlocking trampolines in a warehouse or big box space where families could bring their kids for a couple of hours to bounce, flip, and ‘catch some air.’ […]
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By Hilary Danailova Roller skating is a retro activity, but it’s still a popular pastime for skaters old and young. That’s partly because rink owners and managers make an effort to keep their facilities fresh and modern to appeal to a new generation of families. “The two most important things are the floor and the […]
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