April 10, 2018
By Joanna Ireland Today’s bowling centers have learned that leveraging social media to increase their market outreach nets many more strikes than other media, including print and radio ads. While competition for entertainment dollars remains stiff, bowling remains a popular activity for families, and with summer only a few months away, many centers are participating […]
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April 10, 2018
By Karen Appold Customer feedback can be invaluable for many reasons. So how can you get your customers to comment honestly on their experiences? The best way to solicit honest feedback is to engage directly with customers immediately following their laser tag game, said Jeff Willy, owner, Loveland Laser Tag, Loveland, Colo. Marshals are trained […]
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April 10, 2018
America’s foodie trend has transformed menus with locally sourced, high-quality fare — not only at restaurants, but also at theme parks, museum cafés and other attractions. One arena where this transformation has yet to take hold is the roller skating center. At rinks around the country, owners and managers said their patrons still want the […]
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February 14, 2018
There’s a lot of fun – and profit – in trampoline parks these days. When owners and operators say their joints are jumping, they really mean it! If the mood is to remain buoyant however, a significant amount of time must be spent on devising and enforcing safety protocols. Nothing is more of a downer […]
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February 14, 2018
By Hilary Danailova Asked how they cultivate leadership in their employees, bowling center owners and managers are in agreement: Great staff starts with great hires. All those surveyed said an outgoing personality and an interest in the industry were essential qualities for future leaders, and they look for these traits when hiring. “The number one […]
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January 11, 2018
By Dutch Magrath Are you getting the most out of your electric track? As electric go karts have increased in popularity, some skepticism still surrounds the concept of electric go-karts versus gasoline-powered go-karts. This is due in part to the fact that electric karts are a technology-driven attraction, and the technology available for […]
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October 18, 2017
It’s no secret that indoor trampoline and adrenaline parks have become a global contender in the family entertainment industry. First-generation indoor trampoline parks included a basic layout of interlocking trampolines in a warehouse or big box space where families could bring their kids for a couple of hours to bounce, flip, and ‘catch some air.’ […]
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October 18, 2017
By Hilary Danailova Roller skating is a retro activity, but it’s still a popular pastime for skaters old and young. That’s partly because rink owners and managers make an effort to keep their facilities fresh and modern to appeal to a new generation of families. “The two most important things are the floor and the […]
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August 28, 2017
Laser tag is always fun any time of year, but when summer comes around, guests may need a little more incentive to come in out of the sunshine and play in the dark. Laser venues share their tips to increase summertime visits, as well as what they do to keep customers having fun and happy […]
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August 28, 2017
By Barbara Long Two popular summertime family entertainment activities are mini golf and go-karts. Because these businesses are frequently weather-dependent, they generally generate more business during summer months, and sometimes, more challenges. While weather can be good news to these enterprises, it can also be bad news because it is unpredictable. “We try to stay […]
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