August 20, 2018
By Natalie Hope McDonald At iPlay America in Freehold, N.J., it’s all about the “wow” factor. The indoor venue, which features two levels of laser tag, go-karts and bumper cars, spans about four acres, and features some impressive design elements. Inspired by both the Jersey Shore boardwalk and the streets of nearby New York City, […]
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August 20, 2018
By Kathryn Van Druff The happy, upbeat vibe of trampoline parks is unmistakable. Guests come to jump and play as they enjoy memorable experiences with family and friends. Most trampoline parks will agree that the introduction of new equipment or attractions helps to interest new guests while also keeping existing customers coming back. Sarah Hatley, […]
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August 15, 2018
Funovation is involved in several installations both in the United States and internationally. Here is information on Laser Maze Challenge(r) games that were recently installed in Anji, China, Rochester, Minn. and Raleigh, N.C. Guests from far and wide enjoy playing a game that requires strategic thinking and a can-do attitude.
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May 21, 2018
By Karen Appold Opening her trampoline park at 10 a.m. on weekday mornings so parents with young children have a place to go is just one way that Kerry Hughes, co-owner, Altitude Trampoline Park, with locations in Billerica, Mass., and Rochester, N.Y., differentiates her park from others and gets guests to stay longer and spend […]
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May 21, 2018
By Karen Appold When people visit a bowling center, they don’t just go for the fun of the game. Many guests want to make an afternoon or night out of their trip, and indulging in food offerings is also part of the experience. Anthony Perrone, owner, Tampa, Fla.-based Pin Chasers, Inc., which has three locations, […]
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April 10, 2018
By Joanna Ireland Today’s bowling centers have learned that leveraging social media to increase their market outreach nets many more strikes than other media, including print and radio ads. While competition for entertainment dollars remains stiff, bowling remains a popular activity for families, and with summer only a few months away, many centers are participating […]
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April 10, 2018
By Karen Appold Customer feedback can be invaluable for many reasons. So how can you get your customers to comment honestly on their experiences? The best way to solicit honest feedback is to engage directly with customers immediately following their laser tag game, said Jeff Willy, owner, Loveland Laser Tag, Loveland, Colo. Marshals are trained […]
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April 10, 2018
America’s foodie trend has transformed menus with locally sourced, high-quality fare — not only at restaurants, but also at theme parks, museum cafés and other attractions. One arena where this transformation has yet to take hold is the roller skating center. At rinks around the country, owners and managers said their patrons still want the […]
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February 14, 2018
There’s a lot of fun – and profit – in trampoline parks these days. When owners and operators say their joints are jumping, they really mean it! If the mood is to remain buoyant however, a significant amount of time must be spent on devising and enforcing safety protocols. Nothing is more of a downer […]
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February 14, 2018
By Hilary Danailova Asked how they cultivate leadership in their employees, bowling center owners and managers are in agreement: Great staff starts with great hires. All those surveyed said an outgoing personality and an interest in the industry were essential qualities for future leaders, and they look for these traits when hiring. “The number one […]
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