A Service Mindset – November 2020

Scott C. Borowsky

Coping with COVID-19 layoffs, shutdowns and re-openings, revised operating hours, and enhanced cleanliness requirements, attraction owners have a full roster of concerns, challenges, and responsibilities. With an upended operational protocol typical, it can feel tough to get a foothold for a smooth transition into new ways of doing business. It can help to keep the proven basics of how you run your business in the forefront so you don’t lose sight of the methods and systems that have served you well. With a few key adjustments to your core procedures, you may find the changes you need to make are not so sweeping after all. One overarching focus for any facility is the customer. If you keep guests’ satisfaction always in your line of sight, and cultivate a mindset of service in your staff, you will make the right path.
Tourist, Attractions & Parks (TAP) has for decades been a source of interesting articles and ads from many leading vendors. In an industry that can seem diffuse at times, the magazine ties all of the various segments together with interesting-to-read stories full of great ideas and the perspectives of your colleagues from around the country. It doesn’t matter if some of these facilities offer a different brand of entertainment, the insights you will find in TAP articles can often apply broadly in terms of the challenges all businesses face. And with the cancellation of some trade shows, TAP continues to be a valuable resource and can also be used in conjunction with online learning sources being offered to the industry.
In this last issue of the year, we offer all types of informative articles. The Large Park Report focuses on the promotional and marketing efforts of a selection of the country’s biggest parks. And in the Waves section Contributor Karen Appold delves into how waterparks are keeping guests safe. Additionally, Contributor and industry expert Kevin Williams provides part one of a two-part special report on the contributions of people of color in the amusement industry.
In the Entertainment Center Report, we offer stories on bowling, mini-golf and go-kart and roller skating centers, laser tag facilities and trampoline parks that cover operational strategies, business trends, staff training tips, and other topics. And in the AAMA FEC Corner, we look at what’s new in arcades. Additionally, the Street Beat section looks at coin-op machine maintenance and popular diversions, while the Food Service Spotlight features a story about zoo dining.
I hope you enjoy the issue. Please visit www.tapmag.com for even more articles and news, and reach out to us on Facebook and by emailing editortapmag@kanec.com.

Scott C. Borowsky
President and Executive Editor
Tourist Attractions & Parks magazine

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