On hiatus since the 2019 event, the F2FEC organizers are planning a renewed, and different trade experience in early March 2021 with RISE as the theme.
Since the inception of F2FEC there has been a very deliberate and strategic selection of themes for the conference experience. The choice of RISE for 2021 is no exception. RISE was already determined in 2019, but the world has changed and what is different today is the context for Rise. What was then is no longer now: “What we envisioned in 2019 is less important; now is the focus, the future is the focus; the world, the nation, our industry faces huge challenges with the physical and cultural shifts brought upon us by COVID-19, and RISE we must,” the organizers said in a statement.
The 2021 RISE trade event will focus completely on guiding the industry through Reset, Rebuild, and Reach. To RISE is about living, leading and succeeding.

The organizers of F2FEC are, left to right, Rick Iceberg, CJ Barrymore’s, George Smith, Family Entertainment Group, and industry expert Ben Jones.


Change is inevitable and the organizers will remain flexible for planning and producing RISE as the next several months are weighted with uncertainty. Details and information will be posted on the F2FEC Facebook page and at: www.f2conference.com. Be In The Room© and RISE to Reset, Rebuild and Reach.
(For more information, contact Rick Iceberg, CJ Barrymore’s: rick@f2conference.com, 810-444-2222, Ben Jones, ben@f2conference.com, 248-884-1700, or George Smith, Family Entertainment Group: geosmith4756@gmail.com, 630-240-8261.)