Along the I-95 corridor in Florida, halfway between Miami and West Palm Beach, sits the largest indoor FEC in Florida – an FEC on steroids called Xtreme Action Park. Opened in 2015 and expanded in 2017, Xtreme Action Park is over 200,000 square feet of excitement and innovative fun recently recognized with the Family Entertainment Center of the Year Award presented by the American Amusement Machine Association (AAMA) in March. There were over 1,000 contestants for the award and five made the cut for a visit from a mystery shopper from AAMA.
Xtreme Action Sports is owned by real estate developer Michael Dezer, serial entrepreneur Aaron Parkinson, and David Goldfarb, founder and owner of PrimeTime Amusements. Goldfarb became aware of a 340,000-square-foot building in Ft. Lauderdale going up for auction. Not only was it rare for a building of that size to become available but it also had high ceilings and wide column spacing. The partners sold a third of the building to Bekins Moving and the rest has evolved into Xtreme Action Park. Within that space Goldfarb has also opened a 24,000-square-foot sports performance training center called Hard Knocks 365 which includes football combine turf, two full-sized basketball courts, punching bags, weight machines, showers, offices, changing rooms, and free weights section. The trainers include a top professional trainer for martial arts fighters, a top jiujitsu coach, and a top performance trainer for NFL players and collegians preparing for the draft.
Goldfarb says that there is so much to do at Xtreme Action Park that it’s almost like an amusement park where you can keep yourself entertained all day long. However, it is free to walk in so if you are just there to eat, you only pay for your meal or you only pay for the activity that interests you.
And there is bound to be an activity that interests you, including:
• Racing on South Florida’s longest and fastest indoor go-kart track featuring new EVO3 gas powered go-karts by Biz Karts;
• Arcade Games in partnership with PrimeTime Amusements – over 100 interactive games in a 5,000-square-foot game room;
• XD Dark Ride Theater, the newest addition – a 7D immersive multiplayer theater and game in one with full motion seats, turbine wind blasts, and realistic surround sound that Goldfarb learned about at IAAPA;
• Evolution Escape Rooms, including VR;
• Bowling on six full size lanes with string pinsetters;
• Bazooka Blast, a combination of paintball and laser tag;
• A 12,000-square-foot Roller Rink with maple wood floor that can also host concerts and social events of up to 2,000 people;
• Sky High Ropes Course above the arcade room;
• And, a Rock n Jump trampoline park is run by a third-party vendor.
Additionally, glow-in-the-dark mini golf is coming soon.
Food choices go far beyond the ubiquitous pizza and nachos. There is the All American Café, Hershey’s Ice Cream Shake Shoppe, and the full liquor Sports Bar. There are plans to expand the food and beverage choices to better manage the crowds they are getting. Sushi has just been added to the menu at All American Café and they will be adding acai smoothies and bowls (very popular in the South Florida market).
Goldfarb said that Xtreme Action Park targets many different audiences including families. They offer birthday party packages and summer camps. They host corporate and team building events. The skating rink is home to a roller derby team and that space is also used for many social events including live concerts, bar and bat mitzvas, and community philanthropic fundraisers. He sees Hard Knocks 365 hosting minor league UFC events and ESPN.
When asked if he envisioned another Xtreme Action Park in another location, Goldfarb pointed out that this space was so unique they’d probably never find another like it. But then, who would ever have imagined Xtreme Action Park back when Goldfarb was in college and supplied a couple of pool tables to his fraternity house and to some bars near campus. PrimeTime Amusements diversified into renting machines to trade shows, bar mitzvas, and selling equipment all over the world. Now they have added consulting to companies getting into the business, architecture, design, construction – full turnkey solutions.
Goldfarb commented on receiving the Family Entertainment Center of the Year Award, “I’m humbled by this award, and truly grateful to have even been considered for it. Our team has worked so hard over the past years to bring something exceptional to the community, and this award is a testament to that hard work.”