• Get the Picture. Remember that people respond to visual cues. Show pictures of your food choices on big screen TVs and post food posters and photographs throughout the center.

  • Go All Out. Line baskets with wax paper for a fancier look, and make sure paper plates are good quality for food with a higher perceived value.

  • Make the Short List. Place an abbreviated version of the menu on tables close to customers.

  • Speak Up. Advertise menu specials or new items on the speakerphone.

  • Sample for Success. Sell more of even small items such as ICEES by giving guests a taste.

  • Waste Not. To eliminate leftover food, offer two-for-one specials toward closing time.