Frostline Frozen Treats® has added a new flavor packet, Birthday Cake, to its product line of soft serve, frozen yogurt and frozen beverage mixes. The unveiling comes at a time where soft serve consumption sees a decline due to colder temperatures. Businesses can motivate winter soft serve sales by rotating seasonal flavor staples with specialty flavors like birthday cake.

Frostline Frozen Treats® Adds New Flavor: Birthday Cake

Flavor packets are added to liquid soft serve mix during the mixing process. The new birthday cake flavor packet turns traditional, cream-colored vanilla soft serve mix into blue soft serve that tastes like cake batter.

(Additional information can be found by visiting www.precisionfoods.com.)