Taking the Guests’ Lead

Scott C. Borowsky

Each guest that visits your facility is an opportunity to watch how your employees and physical plant function together to make a successfully entertaining experience. If there is a bump in the road during the visit, the guest that lets you know about the problem is your best ally. This is the guest who cared enough to offer feedback, and who should be rewarded with coupons or other incentives to come back and give  your attraction another chance.

Whether you own or manage a park, family entertainment center, zoo, museum or another type of leisure entertainment facility, each day is a new chance to get offering the best possible guest experience right. With stories that contain interviews gathered tirelessly by our team of contributing writers, we at Tourist Attractions & Parks seek to assist you, the top management, and your employees. This assistance, including operational ideas and success strategies, comes straight from your colleagues around the country. This issue is our annual IAAPA Attractions Expo edition, and it is full of interesting and practical advice any attraction can use. The magazine includes a bonus section that covers the topic of leadership, a theme that resonates with all types of attraction employees.

The best  possible food service operation is a critical part of finding success in the amusement business, and in stories that cover both kitchen equipment and menus, we put the spotlight on amusement park eateries in the Food Service Spotlight section.  This issue also offers a profile of Sacoa, Inc., by Contributing Writer Susan Mease, a look at virtual reality in The Large Park Report, features on waterpark trends and accommodating guests with extra needs and much more.

We also offer an expanded Entertainment Center Report that includes a story about China’s first Western-style family entertainment center and the best coverage of bowling, trampoline and laser tag centers and bumper cars, roller skating, soft play and more.

The issue also includes vendor product news and bonus quick-tips sidebars. I hope you enjoy this edition, and I value your input. Please email me at editortapmag@Kanec.com or call 610-645-6940 ext. 0 with your comments, questions and suggestions, and I will respond to your note personally or take your call.

Scott C. Borowsky
President and Executive Editor
Tourist Attractions & Parks magazine

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