A busy summer can reveal both the strengths and weaknesses of an organization. Once the tourist season is over is a perfect time to assess what is right and what is wrong about your attraction. Did your staff members excel at their jobs? Don’t be stingy with praise or rewards if this was the case. Are there areas of your business that need a few tweaks of improvement? Get right into the trenches and communicate with your employees on how to correct practices or situations that are reaping negative experiences. Creating change is generally a positive state of affairs, so don’t be hesitant to try something new next year in response to the 2017 season.
Each issue of Tourist Attractions & Parks (TAP) seeks to assist attraction owners and managers in their quest to improve their businesses. TAP contains recurring editorial sections covering everything from roller skating and bowling centers and waterparks to large parks, go-kart tracks and haunted houses and many other types of locations. But the advice in each issue can easily be applied across the out-of-home entertainment spectrum.
Special features in this edition include an expanded Waves waterpark section covering marketing, season passes, customer service, safety precautions and maintenance, and the annual Profiles in Excellence feature. Bonus items in the issue also include attraction profiles of West Chester, Pa.’s, Treehouse World and Branson, Mo.’s, Bigfoot on the Strip™ and Executive Digest and News Brief editorial.
In an effort to keep you informed with news from the nation’s bigger parks, Contributing Writer Chad Emerson each issue brings you The Large Park Report. This edition covers Disney’s Pandora: The World of Avatar. We also offer a interesting story from an interview with John Lawn, Hershey Entertainment and Resorts’ new CEO, that I conducted last summer and my regular column, The Buzz Boyz, that I compose with industry expert Frank Seninsky.
This edition also offers extensive coverage of the FEC industry, including stories on: keeping bowling centers clean and maintained; promoting laser tag facilities; building the best escape room sets; giving back to the community at skating rinks; installing ropes courses on cruise ships and more.
Also included in the editorial selections in this edition are features on: food service at arenas, stadiums and waterparks; retail at museums, zoos and an historic site; the qualities coin-operated device route operators need to succeed and more.
I hope you enjoy the issue. Please email me with your comments, questions and suggestions at firstname.lastname@example.org and I will respond to your note personally.
Scott C. Borowsky
President and Executive Editor
Tourist Attractions & Parks magazine