The two newest Funky Town family entertainment centers, in Almaty, Kazakhstan and Moscow, Russia, rely on Embed’s revenue management system to maximize operating efficiencies and deliver a great guest experience. Kazakhstan-based operator EMC LLP has partnered with Embed on three previous projects and uses Embed for the cashless operation of their games and large-scale rides and attractions. A top operator in the region, EMC began developing and managing FECs in 2007, opening small locations of 500-700 square meters. Today they have seven locations in Kazakhstan, some over 2,000 square meters in size with more than 100 games and attractions.
“When we decided to upgrade our current card system, we looked at all the card systems on the market,” said EMC’s Founder Igor Novikov. “We chose Embed because it is the most modern card system on the market at this time. The Embed system has the best software, reliability and stability. The system allows us to actively utilize the loyalty program and receive reports in a very convenient manner. Their technical support team is very professional as well.”
Embed’s Director of New Business Development Andrea Bisi said, “Funky Town is a very experienced chain of quality FECs in the region. The management has long experience, solid development projects and a clear vision on their operation style. It is a pleasure to work with them and assist to bring their chain to the next level.”
(For more information about Funky Town, visit www.funkytown.kz. For more information about Embed, visit www.embedcard.com. Follow Helix Leisure on LinkedIn for updates, https://www.linkedin.com/company/helixleisure.)