Brady Distributing and Legacy Property Group Launch New Gaming Venue – Game-X Brings Trend-Setting High-Tech Excitement to Downtown Atlanta
Brady Distributing is the premier distributor of arcade games and vending machines in the Southeastern United States. Recently they have worked with Legacy Property Group, supplying their industry expertise and exceptional products, to Game-X, a $4 million, state-of-the-art facility in downtown Atlanta’s Luckie Marietta District that opened this March. Located directly across from the Georgia Aquarium, the 12,000-square-foot space overlooks Centennial Olympic Park, giving guests a scenic view of Downtown Atlanta as they play, drink and dine.
Game-X will offer over 60 of today’s hottest and most popular games. “Arcades appeal to all age groups,” said Dave Sexton, Game-X’s consultant with Brady Distributing, “they aren’t just for kids anymore. Working on this project has given Brady the opportunity to show how interactive gaming also appeals to fun-loving, professional adults like the ones who are in the heart of downtown Atlanta.”
The Game-X arcade includes such popular games as Connect 4, Pac-Man Smash, Fruit Ninja and a giant crane. Guests can purchase an “X-Card” to load with any dollar amount and store e-tickets to redeem at the “X-Change” redemption center. This high-end retail area gives guests a place to trade in e-tickets for a wide variety of prizes such as popular electronics, mountain bikes or packages for local attractions, like a stay in the Dream Suite at Glenn Hotel.
The contemporary aesthetic of Game-X incorporates clean lines and a minimalistic interior color scheme to complement the sophisticated gaming equipment. Details throughout the space feature a subtle nod to the iconic imagery of classic arcade games. The spacious facility of Game-X can accommodate private events of all sizes, such as business retreats, birthday parties and bachelor and bachelorette parties. A seasoned mixologist crafted Game-X’s creative cocktail menu. An assortment of bottled craft beers and drinks will be offered. A team of chefs have developed an anything but ordinary menu that includes small plates and full entrees. Also, for those looking to make a grand entrance, the rooftop’s Helipad allows guests to arrive via helicopter.
Game-X is located at 275 Baker Street in Atlanta. Brady Distributing is dedicated to working with owners and managers of family entertainment centers like Game-X to increase their facility’s performance and profitability. They strive to represent all major manufacturers in order to offer the hottest and most popular products, along with value-added expertise to their customers. Brady started in 1944 as a family-owned and operated business and remains that way today. The third generation ownership, along with a team of experienced professionals, is carrying on the tradition of premium service. For more information contact Jon Brady, firstname.lastname@example.org, or call (704) 357-6284.
Edison’s Voted Number One in North America
Edwardsville Business Wins “Best New Family Entertainment Center” Award
Foundations Entertainment University as the “Best New Family Entertainment Facility (FEC) in North American for 2013.” Edison’s triumphed over four other finalists located in Canada, New Jersey and Florida. The award is intended to recognize excellence in service, the variety of attractions offered, and the overall presentation of the facility with consideration for design and layout.
Submissions for the award were received from dozens of facilities that opened in 2012 in Canada, Mexico and the United States. Nominees were judged based on photos of their facility, an essay, and promotional materials, such as social media links, TV commercials and brochures. Industry experts chose the top five finalists, and the winners were ultimately determined by online votes cast by customers, staff, vendors and other FEC owners and operators.
Matt McSparin, president and CEO of Edison’s, who accepted the award on behalf of the company, said, “Winning this award is a huge honor, not only for Edison’s, but also for the entire St. Louis region. The Metro East has needed another entertainment outlet like this for years, and we are proud to have created something so unique and so accessible for both locals and tourists alike. We feel blessed by our success thus far, and extend an invitation to the residents of St. Louis and the Metro East to experience what we call ‘Genius Level Fun for Everyone.’ ”
Frank Seninsky, industry consultant and CEO of Amusement Entertainment Management (AEM) and partner in Foundations University, said “Congratulations to Edison’s for exemplifying overall excellence in entertainment and being recognized by the industry and their guests.”
Featuring boutique bowling, laser tag, a state-of- the-art arcade and a full-scale restaurant and lounge, Edison’s provides a unique atmosphere that appeals to families, youth and adults alike.
Special Tourist Attractions & Parks eNewsletter Feature
Improving the Appearance of Leisure Entertainment Facilities
While it has been said that you can’t judge a book by its cover, most visitors’ impression of any leisure entertainment facility is based at least partially on appearance. Maintenance and, when needed, refurbishment projects go a long way to improve the overall look of any such establishment, but there are other steps operators can take in this regard.
Owners and managers have found that when selecting furniture, fixturing and amenities (for example, benches and rental strollers) aesthetics as well as durability are important considerations. Six Flags White Water, in Marietta, Ga., now uses molded plastic lounge chairs which, in addition to being lighter than their aluminum- and nylon-strapped predecessors, are easier to clean and, in turn, look newer for a longer period of time. They also absorb less suntan lotion and sunscreen and are not prone to discoloration from either of these products or the sun, according to Trevor Leonard, director.
Meanwhile, at Sandhills Bowling Center in Aberdeen, N.C., hard plastic in-lane and freestanding seating has been replaced with plush couch-style seating that touts a leather-like look. In another vein, the Intrepid Sea, Air & Space Museum in New York City, N.Y., has put into place lighting intended to enhance the island that rises above its flight deck. Darren Stone, assistant vice president of technology, said the lighting was installed to better illuminate the numerals that appear on both sides of the island. Cold cathode light bulbs previously used on the numerals were supplanted by high-power, waterproof LED extreme ribbon lighting, which allows the color of the numerals to be changed at will. A series of two- and four-foot long LED fixtures illuminate the museum for special occasions and provides everyday lighting for the numerals.
Some vendors that serve the industry have been striving to create product that offers aesthetic appeal while simultaneously remaining resistant to wear and premature degradation. For example, Premier Polysteel coats its benches with a substance known as plasticol to protect them from the elements. The products come in a wide variety of vibrant colors, including red, yellow, blue and green. Kay Park Recreation has added the Precast Stone Furnishings line of four different tables and one bench. All are made from steel-reinforced concrete, but have enhanced stone finishes with a natural look.
The Mahoning Valley Manufacturing Company touts the Imperial collection of strollers. According to the company’s website, the strollers, which may be silkscreened, imprinted or numbered at a minimal extra charge, are now finished with an improved formula of paint whose durable finish washes clean of dirt, grease, food and drink under normal usage conditions. Other features encompass double-wall polyethylene construction, UV stabilizers for protection against fading and pneumatic tires. Several models provide seating for two children.
Employee uniforms can also spiff up the appearance of, and help to make a positive impression on, guests at all types of leisure entertainment facilities. For one thing, according to the sales team at Chestnut Identity Apparel, uniforms ensure that staff does not report for work garbed in apparel that they believe is suitable and sufficiently tasteful, but is not really appropriate for contact with the general public. Moreover, even if employees’ clothing is within the bounds of taste, it may not look as “good” as a uniform because of differences between “street” clothes, or retail garments, and those manufactured for daily wear on the job. Janice Henry, vice president, marketing, Superior Uniform Group, noted that retail garments, unlike uniforms, are “inconsistent in quality, color and design” and produced from fabrics that have not been “selected for both durability and comfort.” Additionally, she stated, the “construction” of retail garments does not lend itself well to daily wear or frequent washings. With uniforms, this is not a concern. Cedar Fair, the Sandusky, Ohio-based operator of 11 amusement parks and four waterparks in the United States and Canada, now issues to employees of the latter Teflon-coated swim shorts and lifeguard tees made to resist fading from chlorine and sun.
Henry and members of the Chestnut Identity Apparel sales team also concurred that by giving employees a consistent “look,” uniforms play a role in solidifying and promulgating leisure entertainment facilities’ identity, brand, and, even more importantly, uniqueness—sometimes down to the individual which in turn resonates with visitors. Field Station Dinosaurs, a dinosaur-themed leisure entertainment facility in Secaucus, N.J., achieves such a goal by having “performers” wear Hawaiian-style shirts emblazoned with dinosaur designs, noted Guy Gsell, president and chief executive producer. Dinosaur “wranglers” who guide guests through the park’s animatronic dinosaur-filled thickets sport safari-like garb. Similarly, specially designed archeologists’ vests have been issued to staff of the Dinosaurs Alive! attractions at Cedar Fair parks.