The International Association of Amusement Parks and Attractions (IAAPA) recognized Extreme Engineering, four-time consecutive winner of “Best New Product” and a leader in extreme, interactive products, as the company to align with in innovative marketing concepts. Philip Wilson, marketing manager for Extreme Engineering, has been nominated as a committee marketing member for IAAPA.
Wilson’s role with the association is to assist in the advertising, distribution and promotions of its services. Extreme Engineering’s current marketing on their adventure products, such as the Extreme Air™ jumpers, climbing walls, Spider Zones and Cannonball Air Blasters™, has been successful in attracting customers. Wilson’s direction from the association is to utilize his marketing techniques to provide similar results for IAAPA’s marketing department.