1. “Contact through the Internet is ideal.” – Tim Spradlin, owner, All 4 the Fun of It, Cincinnati, Ohio
  2. “When a customer is inviting both male and female guests to a party and don’t want anything too girlish or boyish, I suggest one that’s neutral, such as a sports-related theme.” – Rochelle Rich, owner, Krazy Jumperz, Manteca, Calif.
  3. “Supply hands-on experience with equipment because kids want to do what they can see, hear, feel, taste.” – Steve Meranus, owner, Ebe Events and Entertainment, Philadelphia, Pa.
  4. “Use a pay-per-click program that uses key words to direct traffic to your Web site.” – Todd Martin, owner, Happy Kids Inflatables, Plant City, Fla.
  5. “Contact little leagues for various sports or be a sponsor.” – David Kochan, owner, Incredible Inflatables, Norcross, Ga.
  6. “Have a Web site presence, advertise for birthday parties, and send out direct mailings.” – Pam Dilallo, owner, All the Fun Inflatables LLC, O’Fallon, Mo.
  7. “Advertise with little league teams for kids that are into sports and at various sporting events.” – Denise Hernandez, owner, Lubbock Inflatables, Lubbock, Texas
  8. “It’s a matter of having one or two sports-themed items on the Web site, you’ll get feedback from customers, then you can expand, whether inflatables, bounce houses or party favors, as long as you have it up.” – Olga Gomez, owner, Chicago MoonWalks, Chicago, Ill.