Adding Value in 2011

In our Business Strategies feature, we examine how crucial it is to add value to your attraction. All types of out-of-home experiences need to constantly reevaluate and reassess everything from the décor and entertainment offerings to staff training and pricing, to stay competitive and create a welcoming, fun environment guests want to return to again and again. Despite the financing challenges owners are currently faced with, the added bonus of staying on top of your enterprise is the inevitable glowing word-of-mouth advertising that is free to anyone who has the foresight to invest both thought and cash into their operation.
Each January we take a close look at the carnival and fair industry ahead of the International Independent Showmen’s Association trade show, which is scheduled for Feb. 8 – Feb 12. This year, we examine how these companies are meeting the unique operating challenges posed by the on-the-road entertainment industry.
Disney is a company that through careful study and analysis has succeeded in recruiting and retaining some of the best minds in the leisure entertainment industry. In The Large Park Report, we profile Erin Wallace, who through leading by example has touched the lives of her employees and in turn the experiences of Disney guests.
For waterparks, constant reinvention and improvement is required of even the most seasoned facilities. Perhaps no management team knows this better than the one behind Schlitterbahn Waterparks. We offer a look at this industry-leading company in the Waves section.
Museums are also on the cutting edge in our industry in the area of environmentally conscious practices. In our AAM Report, we cover how more and more museums are finding ways to play a positive role in the environmental movement with operational changes that are also saving these institutions money.
In the Family Entertainment Report, we offer an article on choosing the right arcade games in the Industry Owls section, expanding the customer base in the Mini-Golf and Go-Kart Report, the forecast for the bowling industry in the BPAA feature and best décor color and music choices practices at bowling centers, increasing birthday party revenue at roller skating rinks and expansive laser tag industry coverage in the ILTA section.
Starting a business requires attention to the smallest of details as well as a solid grasp of the big picture. In Street Beat, we offer a story on tips for negotiating a new bulk vending venture, and our Amusement Rental/Inflatable News section features an article full of success tips for new owners.
The edition also offers a story on food concessions and carts at zoos and aquariums, 2010 IAAPA Attractions Expo show photos, new dates for Foundations Entertainment University and news from vendors on new products. I hope you enjoy the issue. Please contact me at with your comments, questions and suggestions.
Scott C. Borowsky
President and Executive Editor
Tourist Attractions and Parks magazine

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