This issue we bring you the 2010 edition of our Who’s Who Buyers’ Guide. As you strive to make your many business plans realities for your guests and employees, the guide can assist you in finding the perfect goods and services to move your company ahead of the competition. Sticking with goals, listening to and responding to your customers and offering guests incentives to become repeat visitors are all made easier with the right team of vendors behind your operation.
Big-picture thinking will also take you far. In the Large Park Report, our contributor explains how Six Flags encourages more in-park spending by making it easy to purchase tickets online far in advance, a strategy that leaves guests with more money once they visit.
In our Business Strategies section, we examine the industry’s optimism as companies dive into 2010. Sectors poised to take advantage of the good vibrations include bowling and family entertainment centers. Many businesses, including restaurants and skating rinks, are incorporating fun center elements, and in our Analysis feature, we look at how museums are joining the fray by incorporating amusement industry experiences.
Training and retaining a quality workforce is perhaps the biggest challenge faced by all types of attractions, and zoos and aquariums are no exception. In our AZA Management Spotlight story you can get tips from the managers who are working with this generation of workers on how to keep your staff productive and happy on the job.
The public has increasingly sophisticated tastes when it comes to dining out, and their high expectations are not left at your gate. In our Food Service Spotlight section, you can learn how resorts with waterparks are satisfying guests, and also what is one the menu for science museums hosting special events.
For Anchorage, Alaska’s most populous city, an indoor waterpark has proven, despite the doubters, to be a perfect fit. You can read about the success story of H2Oasis in the Waves section.
We provide the most comprehensive coverage of the family entertainment center business in the industry in our Family Entertainment Center Report. This issue, we examine safe operating procedures and inflatables at FECs, redemption operations and drawing in the youngest customers at bowling centers, roller rink and ice skating maintenance, and staffing and training for that critical front desk at centers with miniature golf and go karts.
TAP is also a reliable and insightful resource for the coin-op business. In this issue’s Street Beat section, operators reflect on an industry in transition in advance of the 2010 Amusement Expo, and in a second story, explain the significance of self-redemption machines.
Inflatables that can be used with water present a special set of operating challenges. But the public loves these attractions, and in our Amusement Rental/Inflatable News story, we explain how to give customers what they want while still generating profits.
Lastly, our Haunted House Association section features an insurance report and the dates for the 2010 Halloween and Attractions Show. We hope you enjoy the issue. Please e-mail us at the address below with your comments, questions and suggestions.
Scott C. Borowsky
President and Executive Editor
Tourist Attractions and Parks magazine
“Vision without action is merely a dream. Action without vision just passes the time.
Vision with action can change the world.”
— Joel A. Barker
– Walt Disney