January 30, 2012 Over the past few years, women’s interest and other lifestyle magazines have been publishing articles that urge married and unmarried couples alike to engage in activities other than restaurant dining and movie-going when out on a date. Owners and operators of leisure entertainment facilities can make their venues the site of such ...
Read more...January 24, 2012 While individual guests clearly generate a significant chunk of leisure entertainment facilities’ business, group sales can open up a nice alternative revenue stream for venues of all kinds. What’s more, successfully playing the group sales card isn’t as difficult as operators may think; a bit of ingenuity and beyond-the-box thinking go a ...
Read more...January 16, 2012 While most consumers will purchase food, beverages or a combination thereof when visiting leisure entertainment facilities, there is much that owners and operators can, and should, do to sell more items and boost revenues in this category. Offering “signature” foods tops the list of possibilities. Such items need not be fancy or ...
Read more...January 10, 2012 By many industry estimates, a well-thought-out food service component can account for 25 percent or more of total revenues generated at leisure entertainment facilities. However, achieving such a feat is a double-edged sword for operators these days. On one hand, economic pressure is leading visitors to demand more affordable fare, meaning that ...
Read more...December 19, 2011 When it comes to catering to children at leisure entertainment facilities, being a bit different goes a long way, whether in terms of the menu, projects or programming. On the foodservice front, novelty appears to be a big selling point. Last summer, Albuquerque, N.M.-based Albuquerque Biological Park, which encompasses the Rio Grande ...
Read more...December 6, 2011 Offering the latest options ranks among the best ways for leisure entertainment facilities to win big with coin-operated games. Vendors continue to innovate in this area, so there is no shortage of new possibilities from which to choose. For some vendors, innovation comes in the form of games with next-generation interactive features ...
Read more...November 21, 2011 It has long been said that if the mother in a family isn’t happy, the children aren’t happy. A modified version of this adage, substituting the word “employees” for the former and “guests,” for the latter, applies to leisure entertainment facilities, because poor staff morale translates into a less-than-positive and enjoyable experience ...
Read more...November 15, 2011 With the economy still languishing, owners and operators of leisure entertainment facilities may balk at the idea of investing in renovations or other enhancements. However, it may be time to re-think such hesitation. For one thing, consumers are more likely to spend their money, and possibly more of it, at an aesthetically ...
Read more...Investing in food service equipment is a smart move for owners and operators of leisure entertainment facilities; after all, food service has the potential to significantly bolster the bottom line. However, getting the most from any food service equipment acquisition is contingent on keeping that equipment in top shape. Proper food service equipment maintenance starts ...
Read more...Like most employers, owners and operators of many leisure entertainment facilities support the unique characteristics of everyone who works for them. However, when it comes to attire, they favor a bit less individuality and, accordingly, mandate that staff members wear uniforms. While some employees may balk at the prospect of donning the same clothing as ...
Read more...Coin-operated games can not only be a lucrative business for leisure entertainment facilities; they can help to attract patrons as well. However, this is the case only when operators go the extra mile to make the games more appealing to patrons. “Games aren’t necessarily going to be the ‘draw’ for someone to come into a ...
Read more...Owners and operators of leisure entertainment facilities are paying increased attention to their lighting systems. In some cases, illumination is becoming a contributor to the visitor experience and, in many cases, a way to attract a broader range of customers. In others, lighting retrofit initiatives are being undertaken in an effort to conserve energy and ...
Read more...Increasingly, leisure entertainment facilities of all types are using a variety of special effects to keep guests entertained. Nowhere is this more evident than at haunted attractions. Jason’s Woods Haunted Attractions in Lancaster, Pa. features nine different attractions: Horrifying Hayride, Barn of Terror, Pirates Revenge 3D, Mystery Maze, Macabre Museum, Pitch Black, Psycho Circus, Escape ...
Read more...While toddlers and preschoolers may not be the primary target audience for waterparks, savvy waterpark operators are going the extra mile to accommodate such young patrons in an effort to maintain a competitive edge. Their rationale: Families with children of different ages want to frequent a waterpark that offers something other than a wading pool ...
Read more...From credit and debit cards, to electronic gift cards, to payment by mobile phone, society is becoming increasingly cashless. Such a trend has extended to leisure entertainment facilities, with stored-value cards replacing tokens on the game operation side and redemption often handled with plastic cards instead of tickets. However, tokens and tickets alike continue to ...
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