THE LARGE PARK REPORT Wizarding World of Harry Potter Update – Universal Orlando’s Food Theming Work Pays Off – Despite the well-publicized thrills at Universal’s The Wizarding World of Harry Potter, more instructive for industry watchers may be the attraction’s high-profit food, beverage and merchandise operations. FOOD SERVICE SPOTLIGHT Keeping it Clean – How FECs ...
Read more...THE LARGE PARK REPORT Disney’s Calculated Bet – Avatar at Florida’s Animal Kingdom – Disney is developing an entire new area at the company’s Animal Kingdom park in Lake Buena Vista, Fla., based on the hit 2009 James Cameron film Avatar. In doing so, Disney is placing a big bet on a franchise that has ...
Read more...CARNIVALS AND FAIRS SPECIAL REPORT A Spot in the Shade — Sheltering Structures for the Traveling Entertainment Industry — State fairs are always looking to both natural and temporary shading structures to shield their visitors from the elements and to make it more probable that they will enjoy the fairs for longer periods of time. ...
Read more...IAAPA COVER FEATURE A Games and Food Prototype – New Florida Johnny Rockets Blasts Off Toward Fun Times and tastes change and smart businesses adapt to those shifts. A classic case in point is happening at the Sawgrass Mills Mall in Sunrise, Fla. There, Johnny Rockets franchise owners Kyle and Ken Eldridge have teamed up ...
Read more...THE LARGE PARK REPORT LEGOLAND Florida: A Study in Reimagining a Park for the Future – On October 15, 2011, the only new United States theme park for 2011 will open. Contributor Chad Emerson explores how LEGOLAND’s first foray east of the Mississippi River in Florida marks a major change in strategy for how to ...
Read more...The Magic of High Technology Technically Speaking – How Science Museums Use Technology to Attract Visitors Many science museums are using the latest multimedia tools to attract astute visitors who may already be familiar with the latest and greatest technology. Keeping up with the learning curve isn’t always easy, but the museums profiled in this ...
Read more...The Large Park Report Higher Gas Prices: The 2011 Season Outlook for Florida Amusement Parks While some local parks do benefit from higher gas prices because vacationers generally end up staying closer to home to save money, even local parks suffer increased operating costs whenever energy prices rise. Business Strategies For Optimists, the Recovering Economy ...
Read more...Food Service Spotlight AZA Report – Controlled Quality: Keeping Food Service Payroll Costs Down Observing and anticipating attendance and sales patterns is a crucial aspect of controlling food service payroll costs at zoos and aquariums. Although certain events – such as spring break or a new exhibit – may be “no-brainers” in terms of staffing ...
Read more...Waves 18 Imagine, Build, Play – Creating Interactive Water Attractions The dictionary defines “interactive” as simply “acting one upon or with the other” or “providing output based on input from the user.” Yet when you combine the concept of interactivity with water attractions, you open up a new world for children and adults to be ...
Read more...Spotlight on Gibsonton 14 The Outlook for Carnivals in Changing Times Carnivals face unique operating challenges, and their success depends on factors such as the weather, price of fuel, number of available workers, and changes in state and federal laws. Despite these demands, traveling carnivals are ready to hit the road with their rides, games ...
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