COVER STORY Prime Time for Themed Locations – Company Adds Larger-than-Life Prop Creation to Roster of Services Prime Time Amusements (PTA), one of the premier global operators, sellers and event renters of video arcade machines and simulators since 1992, recently launched a new division, called Prop Creations. This article tells the story of the thinking ...
Read more...THE LARGE PARK REPORT Surcharge Attractions: How Parks Are Adding Value to the Visit Ever since Disney’s parks evolved from a “pay as you ride” ticketing strategy to a single admission approach, other theme parks have, by and large, incorporated that same method. But recently, several of the industry’s larger parks have begun to offer ...
Read more...THE MAGIC OF HIGH TECHNOLOGY Aquarium Exhibit Sound, Lighting and Special Effects – How Guests Benefit from Innovation Sound, lighting and special effects, including iPads embedded into exhibit walls, are enhancing the guest experience at aquariums across the country. THE LARGE PARK REPORT New Attractions – Creating an Experience Inside the Experience There once was ...
Read more...The Large Park Report Public Relations at Large Parks – Strategies to Manage Real Time Reporters and Professional Fans The exciting opportunity that real time coverage offers in quickly spreading news about your facility must be balanced with the fact that not every real time blogger has an audience worth seeking out. The trick is ...
Read more...THE LARGE PARK REPORT Wizarding World of Harry Potter Update – Universal Orlando’s Food Theming Work Pays Off – Despite the well-publicized thrills at Universal’s The Wizarding World of Harry Potter, more instructive for industry watchers may be the attraction’s high-profit food, beverage and merchandise operations. FOOD SERVICE SPOTLIGHT Keeping it Clean – How FECs ...
Read more...THE LARGE PARK REPORT Disney’s Calculated Bet – Avatar at Florida’s Animal Kingdom – Disney is developing an entire new area at the company’s Animal Kingdom park in Lake Buena Vista, Fla., based on the hit 2009 James Cameron film Avatar. In doing so, Disney is placing a big bet on a franchise that has ...
Read more...CARNIVALS AND FAIRS SPECIAL REPORT A Spot in the Shade — Sheltering Structures for the Traveling Entertainment Industry — State fairs are always looking to both natural and temporary shading structures to shield their visitors from the elements and to make it more probable that they will enjoy the fairs for longer periods of time. ...
Read more...IAAPA COVER FEATURE A Games and Food Prototype – New Florida Johnny Rockets Blasts Off Toward Fun Times and tastes change and smart businesses adapt to those shifts. A classic case in point is happening at the Sawgrass Mills Mall in Sunrise, Fla. There, Johnny Rockets franchise owners Kyle and Ken Eldridge have teamed up ...
Read more...THE LARGE PARK REPORT LEGOLAND Florida: A Study in Reimagining a Park for the Future – On October 15, 2011, the only new United States theme park for 2011 will open. Contributor Chad Emerson explores how LEGOLAND’s first foray east of the Mississippi River in Florida marks a major change in strategy for how to ...
Read more...The Magic of High Technology Technically Speaking – How Science Museums Use Technology to Attract Visitors Many science museums are using the latest multimedia tools to attract astute visitors who may already be familiar with the latest and greatest technology. Keeping up with the learning curve isn’t always easy, but the museums profiled in this ...
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