Archive for Publisher’s Commentary

Looking Back and Moving Forward

November 2, 2011 No Comments

Reaching your demographic with precisely the right entertainment options can be a daunting task made easier with the right research and execution. Leisure entertainment facility owners and managers are always striving to draw in and serve customers, a simple goal that takes sometimes complicated and always thoughtful planning. In this issue, we examine how all […]

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Offering Fun Both Indoors and Outside

September 1, 2011 No Comments

Waterparks offer the perfect attractions to keep guests cool and enjoying themselves. But other types of leisure entertainment facilities and companies can also offer respites from the heat, albeit without the high thrills afforded by waterpark rides.  In this issue, we offer an expanded Waves waterpark section sure to spark your interest with stories on […]

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Technology and the Changing Face of Leisure Entertainment

August 1, 2011 No Comments

The simple goal of entertaining guests takes thought, patience, planning and many experts working together toward creating the best and most memorable experiences. Technology is playing a large role in improving facilities and enhancing marketing efforts. In this issue we present our annual examination of how technology is being used to bring out the best […]

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TAP’s New Online Look

June 1, 2011 No Comments

Tourist Attractions & Parks’ online presence continues to grow, and we hope you will visit the magazine’s redesigned Web site at www.tapmag.com. The site features more informative stories in addition to what is offered in the print version, as well as an archive of our weekly eNewsletter and a new leisure entertainment business management blog […]

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Solid Strategies for Challenging Times

April 1, 2011 No Comments

My colleague Frank Seninsky and I have found that between a third and 50 percent of revenue for family entertainment centers, bowling facilities and skating rinks comes from food service. If you are not operating a well-rounded food service program, this is a great edition to pick up ideas and advice to expand and improve […]

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Advice to Improve Your Business Outlook

February 2, 2011 No Comments

The leisure entertainment and amusement business is an evolving industry where the chance to learn and grow as an owner, manager or staff member is always present, a fact pointed out in this issue’s Business Strategies column. It’s very true that the poor economy has in no way spared out-of-home entertainment, but it also presents […]

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Adding Value in 2011

January 16, 2011 No Comments

In our Business Strategies feature, we examine how crucial it is to add value to your attraction. All types of out-of-home experiences need to constantly reevaluate and reassess everything from the décor and entertainment offerings to staff training and pricing, to stay competitive and create a welcoming, fun environment guests want to return to again […]

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Poised for an Upswing:
The Leisure and Entertainment Industry

October 30, 2010 No Comments

This issue’s Business Strategies feature, where you can read about the expected upswing in the leisure and entertainment, road and infrastructure and health care sectors of the economy, is the perfect accompaniment to the 2010 IAAPA Attractions Expo. The show has felt optimistic and positive for several years, and this year’s edition will likely fit […]

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Gaining Insights from the Season

September 15, 2010 No Comments

After a busy summer, fall can be an extremely productive time to reevaluate your operating procedures and analyze the season’s lessons, both successes and missteps. In this issue, we offer a wide range of articles to assist you in keeping your business on track and earning throughout the year. In the Waves section, we bring […]

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Successfully Delivering the Experience

August 1, 2010 No Comments

Your guests, including the children, are astute, and parents are mindful of how they are spending their entertainment dollars. So your careful planning, and the analysis of customers’ wants and needs, are never wasted exercises.  In the area of technology, expectations have never been higher. Guests want to make instantaneous connections with your attraction, and […]

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