Archive for Publisher’s Commentary

Applying Sound Thinking to a Changing Industry

November 1, 2012 No Comments

Encouraging innovation and building up your business to be the best it can be goes hand in hand with listening and responding to what the market is demanding when it comes to creating an organization that will stand the test of time and thrive through adversity. The amusement and leisure entertainment industries have surely faced […]

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Learning the Lessons of the Season

September 12, 2012 No Comments

Waterparks were the place to be last summer, as record heat in many parts of the country drove families toward places to cool off and relax. In this issue’s Waves section, we offer a profile of the Hawaiian Falls Waterpark and also a look at how indoor waterparks around the country are theming and re-theming […]

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Our 40th Anniversary Year – Creating a Culture of Responsiveness to Guests

August 1, 2012 No Comments

In the heat of the season, it is easy to get caught up in individual tasks and responsibilities and not become a student of the overall guest experience. Trying to see things as your guests perceive them, addressing complaints immediately and remembering to laugh a little with your customers and lighten up are all important […]

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Finding the Right Vendors the First Time

June 1, 2012 No Comments

An online search for a product or service will yield instant results. But how can you find the best family entertainment center vendors from amid a sea of competitors that promise outstanding goods and services, but may or may not deliver on their claims? And how do you key into all of the latest thinking […]

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Food Served with Vision and Planning

April 5, 2012 No Comments

Having specific goals to bolster a broad vision and aid in business planning are the hallmarks of a forward-thinking roadmap for the future. In the quick-changing and sometimes unpredictable leisure entertainment industry, keeping an eye toward the direction of the industry and its many fluctuations represent an important mindset to launching successful brands and experiences. […]

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The Right Vendors for a Bright Future

February 16, 2012 No Comments

This is our annual Buyers’ Guide edition, and in it we present a revamped roadmap to all of the significant companies in the industry. These businesses can assist you with everything from finding the right insurance and theming services to buying the perfect toys for your redemption counter or the top-performing food service equipment for […]

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Embarking on the Journey of a New Year

January 5, 2012 No Comments

Fairs and festivals are always looking for new ways to entertain the public as they travel the country. As the International Independent Showmen’s Association prepares to hold its annual trade event Feb. 7 – Feb. 11, 2012, in Gibsonton, Fla., we offer a special section devoted to the state of the industry. Included are stories […]

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Looking Back and Moving Forward

November 2, 2011 No Comments

Reaching your demographic with precisely the right entertainment options can be a daunting task made easier with the right research and execution. Leisure entertainment facility owners and managers are always striving to draw in and serve customers, a simple goal that takes sometimes complicated and always thoughtful planning. In this issue, we examine how all […]

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Offering Fun Both Indoors and Outside

September 1, 2011 No Comments

Waterparks offer the perfect attractions to keep guests cool and enjoying themselves. But other types of leisure entertainment facilities and companies can also offer respites from the heat, albeit without the high thrills afforded by waterpark rides.  In this issue, we offer an expanded Waves waterpark section sure to spark your interest with stories on […]

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Technology and the Changing Face of Leisure Entertainment

August 1, 2011 No Comments

The simple goal of entertaining guests takes thought, patience, planning and many experts working together toward creating the best and most memorable experiences. Technology is playing a large role in improving facilities and enhancing marketing efforts. In this issue we present our annual examination of how technology is being used to bring out the best […]

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