Archive for Laser Tag

Tips from the ILTA

February 16, 2012 No Comments

Create the Right Package: The target market for corporate events is, in general, middle management. Middle management tends to be in the 30-50-year-old range. As such, they are not as young as they once were and do not grasp the “complexities” of a laser tag game as easily as a pre-adolescent or a teenager does. […]

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Facility Focus: X-Site Amusement and Entertainment Center

February 16, 2012 No Comments

Location: Indianapolis, Ind. Owners: Ken Fraley and Gene Brown Open in June of 1999 by owners Ken Fraley and Gene Brown, X-Site Amusement and Recreation Center of Indianapolis, Ind., still offers great and exciting laser tag experiences and events. “After being a business owner in the gas and convenience store business for 20-plus years, Ken […]

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Offering an Integrated Experience: How Planning and Thoughtful Facility Design Create Repeat Visitors

Offering an Integrated Experience: How Planning and Thoughtful Facility Design Create Repeat Visitors

January 4, 2012 No Comments

Whether you are considering adding an additional attraction to your facility or are designing a facility with multiple attractions from scratch, how you integrate your attractions together is very important. Attractions that looked patched together detract from the appeal of your facility and can cost you money. Worse is if your customer base doesn’t see […]

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A Look at Lazer Frenzy

A Look at Lazer Frenzy

November 2, 2011 No Comments

The Lazer Frenzy from Creative Works Theme Factory lazer maze is heating up arcades around the country with its great ROI results from operators reporting in with sales figures. After winning the IAAPA best new product award, Lazer Frenzy has been placed in multiple entertainment facilities around the globe including bowling centers, fun centers, theme […]

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November 2001 – A Message from the ILTA Executive Director

November 2, 2011 No Comments

Dear Readers, With fall submitting to winter, it is a forgone conclusion that about all of our operators are moving into their busiest season.  From winter until spring arrives in full bloom, birthday parties are filling up your rooms and active teenagers should be milling about waiting for the next game of laser tag.  All […]

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Actively Engaging the Customer Base:
Contemporary Marketing and Promotions Strategies

November 2, 2011 No Comments

Marketing and promoting your laser tag center in today’s high speed and digital world can be more than a little daunting.  There are so many options, that sometimes you see centers not do anything for fear of doing the wrong thing.  While it is always wise to conduct marketing research before executing promotions strategies, remember […]

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— Insurance —  <br />Comparing Apples to Apples Can Equal Rotten Coverage

— Insurance —
Comparing Apples to Apples Can Equal Rotten Coverage

September 1, 2011 No Comments

The amusement industry is evolving and changing in many ways. For the owners of small and large amusement centers, this presents a constant challenge for you in keeping up with new equipment, added attractions, upgrading your current games and even expanding to open up additional locations. Your time dedicated to running your business and also […]

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How Technology Has Shaped the Laser Tag Experience

August 1, 2011 No Comments

When you think about laser tag, one of the first things to come to mind is technology. Looking at the history of laser tag, it’s easy to see how far those technological advancements have shaped laser tag into what it is today. Few other attractions offer the futuristic feel that laser tag can. Many attractions […]

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Why Attend the Laser Tag Convention

April 1, 2011 No Comments

With no shortage of entertainment trade shows and conventions to fill your year with, the question laser tag entrepreneurs might ask is, “Why should I attend the Laser Tag Convention in Orlando this May 1 – 5?” What a great question! My initial answer is in our tagline, it’s the only convention designed with you […]

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Spotlight on Critical Business Decisions: Selecting a Vendor

April 1, 2011 No Comments

As an employee of the International Laser Tag Association, no matter how hard I try to avoid it, someone always pulls me aside at trade shows to ask the golden question: Which laser tag company is the best? Here’s the answer: There isn’t one because there is no best product for every facility. In fact, […]

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