Archive for Industry Owls

Finding the Money – Tips on Securing Financing

June 1, 2012 No Comments

As the country begins to pull out of one of the darkest recessions in nearly 100 years, both entertainment developers and existing operators are beginning to take the project plunge once again.  There probably couldn’t be a better time to do so, as the three metrics, real estate, interest rates and construction costs, are all […]

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The Top Five Marketing Tools Your Center Should Have

April 5, 2012 No Comments

The path to creating excitement for your center has been changing lately. Are you keeping up? Here are five things your FEC should have in place to embrace the new promotional landscape: Modernize your website. Websites were never intended to be created and ignored. Are you keeping the content on your site fresh? Consider moving […]

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February 16, 2012 No Comments

With over 100 years of combined industry experience, the Industry Owls are seasoned veterans who have seen it all, the good, the bad and the ugly, when it comes to making the right decision for picking vendors. Just slightly behind your employees and your guests, suppliers and vendors are a major key influencer in the […]

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New Customer Service Strategies for a New Economy Beyond the Basics of Customer Service

January 5, 2012 No Comments

by Frank Price Service basics are no longer a powerful enough strategy for differentiation. Customer service is a series of intangible activities, performed for a mass customer base. It encompasses smooth service transactions, clean facilities, hot tasty food served on time and friendly, helpful, attentive and informative employees. Service is intangible and personal in nature, […]

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When Birthday Party Programs Sink

November 2, 2011 No Comments

How Frustrations Hamper Party Business Growth at Amusement and Waterparks By uncovering the top 10 frustrations of a large amusement park or waterpark birthday program, you’ll find out why a party program falters. In almost all family oriented recreational business entities, the birthday program is one of its strongest revenue sources.  It’s a program that […]

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Family Entertainment Center Trends for 2011 and Beyond

June 1, 2011 No Comments

The Industry Owls is a group of independent consultants, operators, trainers and educators who have come together with one purpose: to challenge the way you think. Their unique experience and expertise combines with an abundance of wisdom in the family entertainment and leisure industries to produce articles to help you become more successful in your […]

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Creating Memorable Moments: When Customer Service Isn’t Enough

June 1, 2011 No Comments

Remarkable experiences are defined as just that, moments in time you choose to remark about.  Engineering each guest visit at your family amusement or leisure business as a singular opportunity to create a remarkable experience adds a huge intangible value to your business.  If you can make each individual feel special, just like it was […]

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Retail Space: The New Frontier

April 1, 2011 No Comments

At one point in our industry, finding the right space at the right price was often the most difficult part of opening an indoor Family Entertainment Center – harder in some cases than attaining the financing. Obviously, the more built-up areas, which have the highest populations and best demographics, suffered from this issue the most. […]

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Safety and Security Questions You Might Not Want to Hear

April 1, 2011 No Comments

What does safety mean to a family fun center? Oh boy, you should not have asked me this question. This could be a two-day seminar, not an article. This article is not for the weak, or timid. The questions below should be read only after taking some Pepto Bismol or something equivalent. I am not […]

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Financing In The Brave New World

February 2, 2011 No Comments

Now that our economy is beginning to pick up some steam, many project developers have become re-engaged in the process of launching new entertainment projects. In actuality, the time couldn’t be better, as a combination of a depressed commercial real estate market, an eager construction industry, and an aggressive supplier-pricing environment provide an exceptional foundation […]

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