Archive for Bowling

Word-of-Mouth Advertising: The Drawbacks

March 1, 2014 No Comments

“You reach a bigger audience when you go outside of your own circle. When you don’t, the size of your audience is limited to people who are already customers.” – Karen Kleber, manager, East Windsor Bowling and Recreation Center “I believe that a customer is more willing to express a bad experience than a good […]

Read more...
Connecting with Customers  <br/>Best Promotional Strategies

Connecting with Customers
Best Promotional Strategies

March 1, 2014 No Comments

By Holden Slattery The focus of the bowling industry’s marketing efforts is shifting away from print advertisements and mailed coupons and toward e-mail marketing, website content, and social media activity. What has not changed is the towering level of importance that bowling center owners place on providing great customer service and creating a fun atmosphere. […]

Read more...

Two Essential Fun Food Attributes

January 1, 2014 No Comments

Sell the Same. Repeat visitors expect consistency and a high quality meal each visit. Make The Price Right. Meal costs should comfortably accommodate families and small groups.

Read more...
Rolling Toward Fun <br/>Strategies to Target the Adult Customer

Rolling Toward Fun
Strategies to Target the Adult Customer

January 1, 2014 No Comments

By Marylou Fusco In our fast-paced, technology-heavy age bowling centers may seem like quaint throwbacks to a less sophisticated time. In fact, nothing could be further from the truth. Today’s bowling centers are not your parents’ bowling centers with their whitewashed walls and bad lighting. The current crop of bowling centers are still focused on […]

Read more...

Bingemans Chooses Brunswick Bowling for Area’s Largest Bowling Venue

November 2, 2013 No Comments

Bingemans, one of Southwestern Ontario’s most popular family entertainment centers, has opened the Kingpin Bowlounge, a 28-lane, 43,000-square-foot venue. The new addition is the largest bowling center in the Waterloo Region and features state-of-the-art Brunswick technology as well as a Playdium Game Center and the largest outdoor patio in the area. The location was founded […]

Read more...
Portland Mall Attraction Offers U.S. Bowling Corp. Equipment

Portland Mall Attraction Offers U.S. Bowling Corp. Equipment

November 2, 2013 No Comments

Twelve U.S. Bowling Corp.-supplied lanes are now open to patrons of the Pioneer Square Mall in Portland, Ore. at the Punchbowl Social attraction. The company also offers pinspotters, auto scoring, mini-bowling, bumper and gutter systems, video masking units, parts and supplies, ball rack and hood systems, lane machines, seating, tables and couches and more. (For […]

Read more...

Hosting the Big Bash

November 2, 2013 No Comments

Birthday parties. Corporate parties. Tournament parties. All are “strikes” in the eyes of bowling center owners and managers. Here, they discuss their biggest bash of the past year. To celebrate the grand opening of its center, Norcross, Ga.,-based Brunswick’s hosted 300 local VIPs for an exclusive preview event supporting Bert’s Big Adventure (a non-profit organization […]

Read more...
Bowling Centers: <br/>Boosting Profits from Parties and Events

Bowling Centers:
Boosting Profits from Parties and Events

November 2, 2013 No Comments

When hosting parties and events, bowling centers kick it up a notch, or two or three – offering a variety of package specials and oftentimes customization. Profits reflect their efforts. A popular party special at Laurel Lanes, in Port Angeles, Wash., is one lane, free shoes for two hours and a family size pizza for […]

Read more...

Rolling with the Technological Changes
Innovations in New Bowling Centers

September 1, 2013 No Comments

It used to be that we had to keep track of our bowling scores with a short, stubby, yellow pencil and some quick math. Then, it became even easier, with automated scoring via computer system. Now, with the latest advancements in technology, bowling centers are equipped with state-of-the-art systems, making the bowling experience more efficient […]

Read more...
A Strike for Profits <br/>Strategies to Increase Revenues

A Strike for Profits
Strategies to Increase Revenues

September 1, 2013 No Comments

Many centers with bowling facilities offer the game and much more, such as equipment rental, arcade games and food. So what is the biggest revenue source for owners? A random survey of bowling centers shows the revenue picture is a mixed bag. Arcade games are the biggest profit source at PrimeTime Family Entertainment Center, in […]

Read more...
Page 2 of 7«12345»...Last »

Sponsors

No results.

Spectrum
LMap Powered by Silvercrest
Extreme Engineering
Funovation