Archive for Bowling

Safe and Sound

Safe and Sound

October 22, 2014 No Comments

Advice on Preventing Injuries and Accidents to Create a Secure Center By Jen Heller Meservey Keeping bowling center staff and customers safe starts with keeping an eye on the weather, according to Maria Giambrone, personnel and facility manager at Northern Lights Recreation in Harbor Springs, Mich. “We live in an area that has an average […]

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Bowling: Brunswick Open Letter to the Bowling Industry

July 24, 2014 No Comments

Brunswick Open Letter to the Bowling Industy (1)

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Allied Bowling Corp. Meets Industry Needs Large and Small

March 1, 2014 No Comments

Allied Bowling is a new and used capital equipment manufacturer of full-size and mini-bowling products. Specializing in supplying the WOW Factor for new family entertainment centers and bowling lounges, the company is focused on the latest and greatest in energy efficient LED products to enhance the customer experience. From LED lit gutters/capping  and pit lights, […]

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Allied Bowling Corp. Adds Alex Gonzalez to the Team

Allied Bowling Corp. Adds Alex Gonzalez to the Team

March 1, 2014 No Comments

Allied Bowling Corp. has announced the addition of Alex Gonzalez to its team. As one of the top string pinsetter mechanics in the nation, Gonzalez brings 25 years of industry experience as a master mechanic rebuilding and installing pinsetters and scoring. Additionally, Gonzalez will be responsible for technical support, will head up the pinsetter remanufacturing […]

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Sacoa Playcard® Teams Up with Switch® Bowling

March 1, 2014 No Comments

Developer of the Playcard® system, Sacoa has announced the conclusion of an integration project with Switch® Bowling. The Switch® Bowling terminal can now accept credits stored on a customer’s playcard as payment as well as check card balances in real time. It also adds credits to the customer’s card, accepting cash or other forms of […]

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Brooklyn Bowl Hires Brunswick Bowling for London and Vegas Locations

March 1, 2014 No Comments

Brooklyn Bowl has partnered with Brunswick Bowling & Billiards to provide bowling design, equipment and installations for two new venues. The combination of top-notch music, memorable food and bowling was the key to success for the Williamsburg flagship, which opened in 2009. Founders and owners Charley Ryan and Peter Shapiro are looking forward to introducing […]

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Word-of-Mouth Advertising: The Drawbacks

March 1, 2014 No Comments

“You reach a bigger audience when you go outside of your own circle. When you don’t, the size of your audience is limited to people who are already customers.” – Karen Kleber, manager, East Windsor Bowling and Recreation Center “I believe that a customer is more willing to express a bad experience than a good […]

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Connecting with Customers  <br/>Best Promotional Strategies

Connecting with Customers
Best Promotional Strategies

March 1, 2014 No Comments

By Holden Slattery The focus of the bowling industry’s marketing efforts is shifting away from print advertisements and mailed coupons and toward e-mail marketing, website content, and social media activity. What has not changed is the towering level of importance that bowling center owners place on providing great customer service and creating a fun atmosphere. […]

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Two Essential Fun Food Attributes

January 1, 2014 No Comments

Sell the Same. Repeat visitors expect consistency and a high quality meal each visit. Make The Price Right. Meal costs should comfortably accommodate families and small groups.

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Rolling Toward Fun <br/>Strategies to Target the Adult Customer

Rolling Toward Fun
Strategies to Target the Adult Customer

January 1, 2014 No Comments

By Marylou Fusco In our fast-paced, technology-heavy age bowling centers may seem like quaint throwbacks to a less sophisticated time. In fact, nothing could be further from the truth. Today’s bowling centers are not your parents’ bowling centers with their whitewashed walls and bad lighting. The current crop of bowling centers are still focused on […]

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