Firestone Financial has announced plans to expand the carnival and parks finance team to meet increased customer demand and industry growth. Salvatore Cifala, one of the company’s most experienced lenders, will join Rich Gockelman on the carnival and parks team. Cifala will also continue to lead the amusement, vending, and gaming industries.
“Sal has been a trusted advisor to his amusement and vending customers for over 20 years,” said Tom Varriale, senior vice president of Sales and Marketing. “He’ll bring that same level of expertise to his carnival and parks customers, helping them to grow their businesses.”
Cifala joined Firestone in 1996, working in credit and asset management before starting in sales in 2002.
“I look forward to working with new and existing carnival and park customers,” said Cifala. “Rich has done a tremendous job helping his carnival customers with their financial needs and I look forward to partnering with him to meet the increasing demand.”

Salvatore Cifala