Cinergy Cinemas & Entertainment has once again partnered with QubicaAMF on its newest location. Cinergy pioneered the Cinema Entertainment Center (CEC) concept by anchoring theatres and bowling within its entertainment facilities. Its newest location in Amarillo, Texas, will include 18 lanes of bowling featuring the BES X Bowler Entertainment System, TMS String Pinspotters and white bowling lanes to complement the rest of its entertainment offerings. 

“After evaluating other companies, we quickly learned the most costly expense is the equipment you have down on a Friday night,” explained Jeff Benson, CEO Cinergy Cinemas & Entertainment. “That is why we chose to go with the reliable and innovative bowling products from QubicaAMF.” 

Jay Buhl, Senior VP and General Manager, QubicaAMF, said, “Cinema Entertainment Centers have been a tremendous area of growth for the bowling industry, and it is partners like Cinergy who have led the way. Our relationship has been mutually beneficial as bowling has leveraged revenue growth to different areas of their business, and allowed us to introduce the top participatory sport and entertainment option to new and excited consumer base.”