September/October 2017

The Large Park Report
Disney’s Big Bet – Pandora: The World of Avatar 

Disney’s latest mega-attraction was a big risk, but one clearly
worth taking.

CEO Insights  – An Interview with Hershey Entertainment
and Resorts’ John Lawn
A Tourist Attractions & Parks magazine interview conducted by President and Executive Editor Scott C. Borowsky with John Lawn, Hershey Entertainment and Resorts’ new CEO.

Waves
Going All Out for the Customer Care – Marketing, Season Passes and Service
Waterparks employ a variety of marketing efforts, offer season passes and provide excellent customer service to create happier guests.

Safe and Sound Splashing – Waterpark Ride Safety Precautions
This article discusses waterpark safety precautions, including lifeguards, regulations and routines.

Bonus Sidebar: Advice to Keep Guests from Acting Up

Making a Splash – How Two Popular Waterparks Keep Up with Maintenance
A look at how Hersheypark and Kalahari Resorts and Conventions keep their facilities in top shape.

The Buzz Boyz
The Family Entertainment Center (FEC) Business Is Now Show Business
Industry experts Scott Borowsky and Frank Seninsky examine the state of the industry and offer coverage of the 2017 edition of Bowl Expo.

Bonus Sidebar: Interviews From Bowl Expo 2017 Can Be  Found on YouTube

Entertainment Center Report
Bowling – Top Tips for Clean and Maintained Centers
Center officials offer advice for keeping a bowling facility sparkling.

Vendor Spotlight – A Flooring Reinvention – Sturgis Bowl in Michigan
A look at the renovation of Sturgis Bowl in Sturgis, Mich., where Joy Carpets was tapped for flooring.

A Laser Sharp Focus on Promotions – Marketing Advice for Summer and All Year
A look at laser tag center promotions.

Mini-Golf and Go-Karts – Driving Business – Tips for Smooth Operations
Tips for successful mini-golf and go-kart operations.

A Perfect Setup – Top Tips for the Best Escape Rooms
Advice and ideas for the best escape room sets.

Rolling into Civic Life – Discounts, Scholarships and Community Programs at Skating Rinks
How skating rinks are serving communities and making a difference while still earning.

Trampoline Parks – Reaching for Fun – Sky High Sports, Tigard, Ore.
The story of a climbing arena at Sky High Sports in Tigard, Ore.

The Sky Trail® at Sea – Ropes Courses Installations on Cruise Ships
Allegan, Mich.,-based Ropes Courses Incorporated (RCI), the brand behind more than 400 courses in 24 countries, has installed more than a half-dozen courses on cruise ships from the Carnival, Norwegian, and MSC lines.

Special Retail Spotlight
Memory Makers – Tips to Sell More Souvenirs, and What Sells Best
A story about selling souvenirs that features interviews with officials from two museums, an historic site and two zoos.

Street Beat
For Bowling Alley Success, Try Arcade Games
A look at how some bowling alley operators are maximizing their profits by offering games.

Bonus Sidebar: Tips for Finding Success with Arcade Games

Bonus Sidebar: Just the Facts

The Right Skills – What Does it Take to Succeed for Today’s Coin-Op Route Operators?
For the proprietors of coin-op machine businesses, honesty is as important as ever when it comes to hiring staff. This article also explores other qualities that are needed to succeed.

Food Service Spotlight
Where Variety Rules – Waterpark Food Trends
In order to meet visitors’ needs, today’s waterparks are offering a cornucopia of food choices.

Bonus Sidebar: Hot Food Items this Season

Arenas, Stadiums and Waterparks – Where the Food Hits Keep Coming
The food picture at arenas, stadiums and waterparks.

Haunted Attractions
Tricks for Selling Treats – The Secrets of Serving the Food Guests Want
A look at the food service picture at haunted attractions.

Bonus Sidebar: Food Fit for a Mouse – Inside the Halloween Menu at Walt Disney World Resort