No matter what stage you are guiding your business through, whether it is planning, renovating or some other benchmark, you can never stop building with improvements and new ideas. From addressing the small details that will give you a spotless attraction to making a big splash with a new major ride, every aspect of your operation blends together to offer a total guest experience. Even when setbacks bring morale down, it is important for your attraction’s leadership and staff to keep offering new solutions so the enterprise can be pulled back up into a positive place where healthy business profits can be realized.
If you are looking for strategies and ideas, this big, 180-page issue of Tourist Attractions & Parks (TAP) is a great place to start. Distributed at the 2016 IAAPA Attractions Expo, the edition will spark your imagination with advice on everything from staff training and increasing winter business to safety and sound and lighting. Please stop by and visit the TAP team at IAAPA booth #2602.
The issue contains a wealth of articles to keep you thinking about improvements and informed regarding industry trends. In The Large Park Report Contributing Writer and park expert Chad Emerson reviews the new attractions that parks offered in 2016. See the January 2017 issue of TAP for Chad’s preview of what the New Year will bring for the large park industry. We also offer stories on amusement park staff training tips, food and arcades.
The Buzz Boyz offer a look at events around the industry as 2016 winds down, and the Entertainment Center Report examines bowling center maintenance, mini-golf and go-kart trends, generating winter business at laser tag and roller skating centers, sound and lighting at trampoline parks, increasing bumper car and arcade business and more.
We also explore business in the Middle East in an International Perspectives section and souvenir and gift sales at a variety of attractions in the Retail Spotlight.
The magazine also offers a profile of Garner Holt Productions, Inc., and the second installment of the AAMA FEC Corner. Additionally, in Street Beat, we cover coin-op, bulk vending and arcade trends; in the Food Service Spotlight, culinary trends at amusement parks, zoos and aquariums and a look at Dave & Buster’s; and in the Haunted Attractions section, a feature on low-gore scares.
I hope you enjoy the issue. Please contact me at firstname.lastname@example.org with your comments, questions and suggestions.
Scott C. Borowsky
President and Executive Editor
Tourist Attractions & Parks magazine