September/October 2016 eNewsletter

September 1, 2016 No Comments

TAP eNewsletter Original Story

Industry Perspectives: Making Food Sales Great

How do family fun centers, laser tag, bowling centers, and aquariums make their food sales great? Diverse venues nationwide share their tips.

At Laserport in Beaverton, Ore., new Owner Chad Cromwell, who took over the facility a year ago, has some strong opinions. “Currently our best-selling items are pizza, Taco Tuesday tacos, and traditional hamburgers and hot dogs. Fun and classic foods are what sell best.” But while his menu hasn’t changed in 2016, Cromwell plans to make extensive changes within the next year. “I’m looking to add to the food we offer and make the menu a little less fast-food, and healthier. We’re going to add some new salads, and look at food such as salmon, steaks, and filets.” Cromwell says he’s seeking to provide a “nice ambiance for adults, while still allowing the kids to enjoy themselves.”

To sell more food, Cromwell offers these tips: “Simplify your menu. Keep the top 10 traditional foods that kids love, but bring on some more cooks, quality cooks, so you can also offer items like demi-glazed salmon. That way parents can bring their kids to a fun center and still have a good dinner while the kids enjoy themselves.”

In Orem, Utah, Jim Muir, manager of Nickel City, said his best-selling food items are chicken barbecue pizza and a fully loaded Supreme pizza. “Pizza is pretty much all we sell, and it’s something our guests really love, and even come in specifically to eat,” he related. “We also do well with Cool Beads, which is ice cream similar to Dipping Dots.” His pizza selection includes plain cheese, pepperoni, and a meat-lovers combo pizza. Muir says to sell more of any food item, the key is serving freshly-made food. “We make our pizza to order. We don’t pre-make it and let it sit out for an hour and serve slices. We have just two sizes, personal and large. Made to order food is the way to sell more.” He also promotes the pizza on his Facebook page. There were no new items added to Muir’s menu in 2016. “Our idea is to keep it basic and do it well when it comes to food.”

Ann Colianno, manager of family-run Scooters in Bullhead City, Ariz., has more variety on her menu, but also calls pizza her best-seller. “We make our own sauce and our own dough. It’s not commercial, it’s made to order right here, and it doesn’t sit under a heat lamp,” she asserted. Another top seller are six-foot-long subs, which Scooters prepares for parties and groups. To sell more of these and other food items, Colianno advertises on her Facebook site and her website, and combines these food offerings with the games and activities the center offers. “We frequently offer combo packages such as a round of golf and a large one topping pizza, that type of thing. Combining food items in packages definitely increases food sales,” she reported. Colianno has not added any new menu items in 2016. “We’ve been consistent with our food items for the past ten years. What we offer sells well.”

Elsewhere in Arizona, at Glenfair Lanes in Glendale, Ariz., Marketing and General Manager Marissa Lucero and her mother, Owner Cindy Lucero, also post information about their food items on Facebook to improve sales and interest. “If we run specials, such as my mother’s homemade enchiladas, we do publicize that,” Lucero explained. “We promote all of our food in our facility as well, on menu boards and table toppers. That type of promotion works very well for us, because we already have people right here; we’re just informing them so they’ll be interested in what we serve.” Her best-selling items include pizza “because it’s really the easiest for families to share and eat, it’s a go-to item.” Other popular choices are a Philly cheese steak and a third-pound Bowler Burger with cheese.  Mozzarella sticks are also a big hit. Lucero had no new menu items in 2016. “Classics do well for us,” she noted.

At the Downtown Aquarium in Houston, Texas, Kitchen Manager Jose Torres said the best way to sell more food items is to provide good food to guests. “Quality and good flavor are the best ways to sell more food. People will want to eat well-prepared food.”

Torres’ best-selling items are seafood. “We do very well with salmon, snapper, redfish, flounder, and grouper for adults. For the kids, we have a different menu with tilapia as well as more standard fare such as hot dogs, grilled chicken, and pizza.” In 2016, Torres did add new menu items. “We just recently added a New England menu that includes risotto, pasta, a salmon dish, and flounder. They’re all doing very well for us.”

Overall, keeping food fresh and offering options that adults and children alike enjoy are key to making and keeping food sales great.

Wally Jurusz, executive chef, Morey's Piers and Beachfront Water Parks in Wildwood, N.J. Jurusz, who was interviewed for an article in the September/October 2016 edition of TAP, continues to see demand for freshness and local food and drink products.

Wally Jurusz, executive chef, Morey’s Piers and Beachfront Water Parks in Wildwood, N.J. Jurusz, who was interviewed for an article in the September/October 2016 edition of TAP, continues to see demand for freshness and local food and drink products.

Greg Knight, owner, San Diego Kids Party Rentals in San Diego, Calif., photographed with a cotton candy machine. Knight, who was interviewed in the September/October 2016 issue of TAP for story about party rentals, said during the Halloween season, carnival games are popular rental pieces. Additionally, he said in the spring, cotton candy and popcorn machines are in demand.

Greg Knight, owner, San Diego Kids Party Rentals in San Diego, Calif., photographed with a cotton candy machine. Knight, who was interviewed in the September/October 2016 issue of TAP for story about party rentals, said during the Halloween season, carnival games are popular rental pieces. Additionally, he said in the spring, cotton candy and popcorn machines are in demand.

A Tourist Attractions & Parks Magazine eNewsletter Summary:

The September/October 2016 Issue

The September/October print edition of Tourist Attractions & Parks Magazine contained major news on the start of the busy fall trade show season, including a look at some of the top industry vendors.

Also included: a special focus on waterparks, trampoline safety, and entertainment centers, as well as coverage of the Bowl Expo, and a new AAMA section on arcade trends.

The Amusement Park Report covered “Crowd Control – How to Keep Parks Safe and Well Organized – From Food to Rides,” discussing how parks stay organized through advanced guest services. A bonus sidebar offered “ Five Tips to Streamline Park Operations.”

In The Large Park Report the ways in which Disney and Universal are defining waterparks’ future was discussed in “What’s the Future of Waterparks in the Large Parks?”

The Waves section featured “Riding High – New Waterpark Attractions” that have been developed to impress and amaze guests at new resorts and renowned older locales.

“A Best Bet for Fun in Biloxi – Margaritaville’s Fun Center Offers the Cloud Coaster and Much More” was the subject of the Resort Profile, detailing family fun at Margaritaville in Biloxi, Miss.

In The Buzz Boyz section, “2016 Analysis: The First Six Months Concludes with a Successful Bowl Expo.” The story featured information on why the Bowl Expo was an industry direction-changing event.

The new AAMA Section included an introduction by AAMA’s Executive Vice President Peter Gustafson, with a feature on “Arcade Trends at Family Entertainment Centers” that covered popular games enjoyed at arcades nationwide.

The Entertainment Center Report covers “Bowling Centers: Getting Your Food and Beverage Sales on a Roll,” with information on how bowling centers around the country handle food service.

The location profile takes on the 49th state with “The Fun Is Extreme in Alaska” which looks at Wasilla’s Extreme Fun Center, the first FEC in Alaska.

The Laser Tag section feature covered “Staying Laser-Focused on Maintenance and Improvements at Laser Tag Arenas,” with maintenance and improvement priorities discussed.

In the Mini-Golf and Go-Karts section, an article exploring the benefits of electric go-karts covered “Why It Is Time to Go Electric for Go-Kart Tracks – A Gas to Electric Go-Kart Track Conversion Case Study.”

“Tips to Upsell Attractions” reported on how upselling, which can improve guest satisfaction and profits, is done at attractions.

Our Trampoline Parks piece covers “Tips to Keep Trampoline Parks Safe and Secure,” with tips and advice coming from park owners and managers.

In the Rental Devices section, “Trends for Party Rental Companies” discusses which rental devices are in demand.

The Street Beat section offered a piece on how clean and shiny machines with attractive items serve up a recipe for bulk vending success in “Quick Coin Profits – Keeping Bulk Vending and Redemption Machines Earning.”

The Food Service Spotlight for the issue discussed “Creating Crowd Pleasers – Food Trends at Waterparks and Stadiums” nationwide.

Continuing the subject of dining, “Making a Splash with the Right Food – Eatery Trends at Waterparks” covered ways in which waterparks are making a food splash; a Bonus Sidebar discussed “Top Selling New Food Items at Waterparks, Zoos, Aquariums and Museums.”

“Making the Fun Physical – Activities to Get Guests Moving” presents information on how zoos, aquariums and museums are engaging guests’ physically as well as intellectually. A Bonus Sidebar took “A Look at Luckey Climber Units.”

In the Amusement Rental/Inflatable News section, read about “Operating Right for Minimized Risk – Fail-Safe Inflatables,” featuring a look at operational practices to keep guests safe on inflatables.

And, last but not least, the Haunted Attractions feature is the timely “Countdown to the Busy Season: The Most Important Tasks,” offered tips on preparation for hectic October that start as early as January.

Officials from parks such as Sesame Place are regularly interviewed for TAP. Photo credit: Sesame Place®

Officials from parks such as Sesame Place are regularly interviewed for TAP. Photo credit: Sesame Place®

Costumed characters at Sesame Place. The September/October 2016 issue of TAP included the Amusement Park Report and the story “Crowd Control - How to Keep Parks Safe and Well Organized – From Food to Rides.” Photo credit: Sesame Place®

Costumed characters at Sesame Place. The September/October 2016 issue of TAP included the Amusement Park Report and the story “Crowd Control – How to Keep Parks Safe and Well Organized – From Food to Rides.” Photo credit: Sesame Place®

 A Cookie Monster character and guest photographed at Sesame Place. The September/October edition of TAP contained major news on the start of the busy fall trade show season, including a look at some of the top industry vendors. Photo credit: Sesame Place®

A Cookie Monster character and guest photographed at Sesame Place. The September/October edition of TAP contained major news on the start of the busy fall trade show season, including a look at some of the top industry vendors. Photo credit: Sesame Place®

Jen Bond of Wisconsin Fear Grounds. The September/October 2016 TAP Haunted Attractions story covered how haunts get ready for the busy fall season.

Jen Bond of Wisconsin Fear Grounds. The September/October 2016 TAP Haunted Attractions story covered how haunts get ready for the busy fall season.

Around The Industry: News Topics

Laser Tag Product News

Bowlmor AMF Contracted Creative Works for Multiple Locations

Bowlmor AMF contracted Creative Works to install laser tag attractions at three locations across the Southeast: AMF Western Branch Lanes in Virginia, Bowlmor Lanes Strike Miami in Florida, and Bowlero Columbus in Georgia.

Creative Works designed the laser tag arenas at the Georgia and Florida locations to look like urban battle zones. While the arenas at these two locations are similar, Bowlmor Lanes Strike Miami has a local theme.

In keeping with industry trends, Bowlmor AMF is having Creative Works install laser tag at more centers in the future, with some opening later this year.

To learn more, visit www.thewoweffect.com.

Creative Works included palm trees in the murals, local street names on signs, and other iconic pieces to give Bowlmor Lanes Strike Miami a local flare.

Creative Works included palm trees in the murals, local street names on signs, and other iconic pieces to give Bowlmor Lanes Strike Miami a local flare.

Special Tourist Attractions & Parks Video Feature

In this video interview at the International Association of Trampoline Parks 4th Annual Conference and Trade Show at the Sheraton Music City in Nashville, Tenn., Tourist Attractions & Parks Magazine President and Executive Editor Scott C. Borowsky discusses the industry and the magazine. The event was held September 13-15, 2016. Conducting the interview is industry expert Frank Seninsky. Seninsky is the president of the Alpha-Omega group of companies, a business that is based in East Brunswick, N.J.

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Cost of Wisconson

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Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

Comstock – Castle Stove

Commercial cooking equipment.

Sacoa

Designed and manufactures PlayCard, the rechargeable debit card system.

Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

Klopp International, Inc. (Playmeter)

Quality coin counters and sorters.

Weldon, Williams & Lick

Admission systems and wristband ticketing.

Safari Ltd.

Leading manufacturer of innovative educational toys.

Spectrum Sports

Climbing walls, ropes courses, go-karts and more.

Brunswick Bowling

Entertainment bowling center developer and manufacturer of bowling equipment and entertainment products.

Adventure Golf

Miniature golf courses, consultants, architecture and design.

Sureshot Redemption

One-stop source for prize redemption counters at entertainment centers.

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

Wisdom Industries, Ltd.

Amusement ride manufacturer, new and used rides.

Amusement Entertainment Management (AEM)

Premier entertainment consultants.

Quik N\’ Crispy (QNC)

Quik n’ Crispy greaseless fryer.

Northeast Insurance (NIC)

Insurance programs.

Qubica

Sells capital equipment to bowling centers.

See Coast Manufacturing Co., Inc.

Coin-operated binoculars and telescopes.

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

Knight Equipment

Drive cables for ferris wheels, Tilt-A-Whirls, Rock-O-Planes and many others.

Challenger Industries

Sports surfaces, carpets and mini-golf surfaces.

Embed

Provides innovative IT products and services with a primary focus on card-based solutions and database applications for the leisure and retail industries.

Store on Wheels

Importer and distributor of quality toys, lighting and novelties. Cater to the amusement, retail and entertainment industries.

Poly Products

Tables, benches and related products. Green products for a green world.

Subway

Fresh food and sandwich options.

Funovation

Laser maze challenge

Water Wars (T&D Enterprises of Brainerd)

Water Wars water balloon game, portable or startionary.

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

Tokens Direct

A wide variety of tokens.

Flagship Carpet

Custom carpets and rugs.

National Rock & Sculpture

Dedicated to the conceptual design and development of themed environments.

Adventure Glass

Unique paddleboats.

Art Attack

Theming, miniature golf, parade floats, 3D props, air-brushed murals, signage and art panels.

Laser Star

Laser shooting galleries, laser tag, dark ride target systems, overhead target ranges.

Friedman Group Ins.

Insurance for amusement devices.

Hoffman Mint

Tokens, medals, coins and key tags.

Penny Press

Penny souvenir machine, great for parks, FECs, bowling and skating centers, museums and tourist attractions.

GloCones

Flashing cotton candy cones.

Coast to Coast

Coin-operated entertainment, crane machines.

Center Edge Software

Facility Management Software Solutions

Xtreme Inflatables

Repair and service for all inflatable products.

Harris Miniature Golf Course

Design and construction of miniature golf courses and water rides.

Tarobots

Boxerjocks robotic boxing amusement ride game attraction.

Rio Syrup

Over 250 flavors, syrups and concentrates for shaved ice, sno cones, shushes, food colors. Now featuring Hawaiian Flower Cups.

Family Fun Corp.

Waterpark walls for rivers, bumper boat and splash down pools.

Lil Orbits Inc.

Food equipment, donut machines and vendor carts.

Spectrum
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