Encourage New and Repeat Visitors with Silvercrest Advertising’s LMAP

November 1, 2013 No Comments

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, Silvercrest Advertising’s Localized Media Automation Platform’s (LMap) state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family attractions.
The system helps local tourist parks and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts.
Tourist attraction operators are provided with a login to an online tool that allows them to access advertising tactics that include – but are not limited to – print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.
LMap was designed to accommodate varying marketing budgets, and data analytics represent another critical system benefit. Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

For more information, contact Gail Manginelli, 480-563-3414, gail@gmandassociatespr.com.

Back

Sorry, the comment form is closed at this time.

Sponsors

Brunswick Bowling

Entertainment bowling center developer and manufacturer of bowling equipment and entertainment products.

Omega Carpets

Printed carpeting for all your facility needs.

GloCones

Flashing cotton candy cones.

Sacoa

Designed and manufactures PlayCard, the rechargeable debit card system.

Lazer Runner

Laser Tag Systems

R&R Creative Amusement Design

Designers of unique themed parks, attractions and environments for the entertainment business.

Weldon, Williams & Lick

Admission systems and wristband ticketing.

Xtreme Inflatables

Repair and service for all inflatable products.

Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

Klopp International, Inc. (Playmeter)

Quality coin counters and sorters.

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

Deltronic Labs Inc.

Ticket dispensers.

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

Fast Corp Vending

Frozen food vending machines

Kay Park Recreations Corp.

Picnic tables, grills, park benches, planters, trash containers and more.

Look Solutions

Fog machines.

Friedman Group Ins.

Insurance for amusement devices.

Coast to Coast

Coin-operated entertainment, crane machines.

A'maze Ventures, Inc.

Mazes for every location, new and used.

Store on Wheels

Importer and distributor of quality toys, lighting and novelties. Cater to the amusement, retail and entertainment industries.

Max Flight

Manufactures interactive virtual reality motion-platform game systems including networkable flight and roller coaster simulators.

Price Chopper, Inc. Wristbands

Admission, financial equipment and wristbands.

Thomco Insurance (Fun Pro)

Fun Pro is an insurance program especially designed for party planners and party rental businesses.

West Coast Netting, Inc.

Experienced netting manufacturer on the leading edge of innovation.

Harris Miniature Golf Course

Design and construction of miniature golf courses and water rides.

Subway

Fresh food and sandwich options.

Penny Press

Penny souvenir machine, great for parks, FECs, bowling and skating centers, museums and tourist attractions.

Perfect Fry

Innovative and simple-to-operate countertop deep fryer Perfect Fryers.

Rio Syrup

Over 250 flavors, syrups and concentrates for shaved ice, sno cones, shushes, food colors. Now featuring Hawaiian Flower Cups.

Nieco Corp

Nieco automatic broilers.

Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

Midway Concepts (Circus Tops)

Premier designers of stainless steel food service equipment.

Adventure Golf

Miniature golf courses, consultants, architecture and design.

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

American Changer

Bill and coin dispensers and counters, ticket machines and more.

Sippers By Design

Design and manufacture of specialty custom-shaped drink containers.

Spectrum Sports

Climbing walls, ropes courses, go-karts and more.

Funovation

Laser maze challenge

Mahoning Valley Mfg.

A complete line of Imperial strollers, wagons and safari utility vehicles.

Qubica

Sells capital equipment to bowling centers.

Tarobots

Boxerjocks robotic boxing amusement ride game attraction.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

Gerber Manufacturing, Ltd.

Outdoor furniture, benches, picnic tables and grills.

Broaster Co., The

Food programs and food service equipment.

Embed

Provides innovative IT products and services with a primary focus on card-based solutions and database applications for the leisure and retail industries.

CFX Composite & Effects

Special effects make-up and prosthetics

Lil Orbits Inc.

Food equipment, donut machines and vendor carts.

Berk Paper & Supply

Concession supplies.

Johnny Rockets
LMap Powered by Silvercrest
Premier Polysteel
Spectrum Sports
Cannonball Blaster
Funovation
Empex Water Toys