Encourage New and Repeat Visitors with Silvercrest Advertising’s LMAP

October 10, 2013 No Comments

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, Silvercrest Advertising’s Localized Media Automation Platform’s (LMap) state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family attractions.

The system helps local tourist parks and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts.

Tourist attraction operators are provided with a login to an online tool that allows them to access advertising tactics that include – but are not limited to – print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets, and data analytics represent another critical system benefit. Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

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Sponsors

Midway Concepts (Circus Tops)

Premier designers of stainless steel food service equipment.

Embed

Provides innovative IT products and services with a primary focus on card-based solutions and database applications for the leisure and retail industries.

Martin Professionals

A lighting supplier of choice for the entertainment industry.

Wapello Fabrications

Inflatables and portable amusements.

Perfect Fry

Innovative and simple-to-operate countertop deep fryer Perfect Fryers.

Comstock - Castle Stove

Commercial cooking equipment.

Lazer Runner

Laser Tag Systems

Beckman Insurance Agency

Amusement attractions insurance.

Formula K Raceways

Go-karts, kiddie cars and bumper boats, go-kart parts and tires.

Sippers By Design

Design and manufacture of specialty custom-shaped drink containers.

Art Attack

Theming, miniature golf, parade floats, 3D props, air-brushed murals, signage and art panels.

Penny Press

Penny souvenir machine, great for parks, FECs, bowling and skating centers, museums and tourist attractions.

Friedman Group Ins.

Insurance for amusement devices.

Xtreme Inflatables

Repair and service for all inflatable products.

Hoffman Mint

Tokens, medals, coins and key tags.

Kay Park Recreations Corp.

Picnic tables, grills, park benches, planters, trash containers and more.

Bulbtronics

A premier source for lamps, LEDs, batteries and lighting-related and electrical products.

Price Chopper, Inc. Wristbands

Admission, financial equipment and wristbands.

Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

Empex Water Toys

Aquatons Water Toys

Qubica

Sells capital equipment to bowling centers.

Omega Carpets

Printed carpeting for all your facility needs.

West Coast Netting, Inc.

Experienced netting manufacturer on the leading edge of innovation.

Nieco Corp

Nieco automatic broilers.

Namco

Namco America is a premier manufacturer of coin-op arcade attractions, ranging from the hottest titles like Crazy Typhoon and Jumpin’ Jackpot to classic game-room experiences such as the Pac-Man 25th Anniversary upright that features Pac-Man, Ms. Pac-Man and Galaga. Specialized pieces such as Wonka Sweetland and Flamin Finger are favorites too! For arcade gaming fun, Namco America is your answer.

Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

Brunswick Bowling

Entertainment bowling center developer and manufacturer of bowling equipment and entertainment products.

European Body Arts

Airbrushed temporary tattoo products and systems.

Rides-4-U, INC.

New and used rides, kiddie, family, major and thrill.

Fast Corp Vending

Frozen food vending machines

U.S. Bowling

Award-winning independent company brings bowling to your venue.

A'maze Ventures, Inc.

Mazes for every location, new and used.

American Changer

Bill and coin dispensers and counters, ticket machines and more.

See Coast Manufacturing Co., Inc.

Coin-operated binoculars and telescopes.

Rio Syrup

Over 250 flavors, syrups and concentrates for shaved ice, sno cones, shushes, food colors. Now featuring Hawaiian Flower Cups.

Challenger Industries

Sports surfaces, carpets and mini-golf surfaces.

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

Water Wars (T&D Enterprises of Brainerd)

Water Wars water balloon game, portable or startionary.

Extreme Engineering

Industry leader in zip lines, climbing walls, jumper systems and adventure products.

CFX Composite & Effects

Special effects make-up and prosthetics

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

National Rock & Sculpture

Dedicated to the conceptual design and development of themed environments.

California Portable Dance Floor Company

Coast to Coast

Coin-operated entertainment, crane machines.

International Special Events (ISERA)

Risk purchasing group, a better way to purchase liability insurance, specializing in inflatables and much more.

Funovation

Laser maze challenge

Max Flight

Manufactures interactive virtual reality motion-platform game systems including networkable flight and roller coaster simulators.

Mahoning Valley Mfg.

A complete line of Imperial strollers, wagons and safari utility vehicles.

Spectrum
LMap Powered by Silvercrest
Extreme Engineering
Funovation