Encourage New and Repeat Visitors with Silvercrest Advertising’s LMAP

October 10, 2013 No Comments

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, Silvercrest Advertising’s Localized Media Automation Platform’s (LMap) state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family attractions.

The system helps local tourist parks and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts.

Tourist attraction operators are provided with a login to an online tool that allows them to access advertising tactics that include – but are not limited to – print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets, and data analytics represent another critical system benefit. Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

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Sponsors

Hoffman Mint

Tokens, medals, coins and key tags.

Tarobots

Boxerjocks robotic boxing amusement ride game attraction.

A'maze Ventures, Inc.

Mazes for every location, new and used.

Broaster Co., The

Food programs and food service equipment.

National Rock & Sculpture

Dedicated to the conceptual design and development of themed environments.

Formula K Raceways

Go-karts, kiddie cars and bumper boats, go-kart parts and tires.

See Coast Manufacturing Co., Inc.

Coin-operated binoculars and telescopes.

CFX Composite & Effects

Special effects make-up and prosthetics

Aquaventronics

Research and development of interactive water games for use in the commercial amusement industry.

Qubica

Sells capital equipment to bowling centers.

Xtreme Inflatables

Repair and service for all inflatable products.

International Special Events (ISERA)

Risk purchasing group, a better way to purchase liability insurance, specializing in inflatables and much more.

Martin Professionals

A lighting supplier of choice for the entertainment industry.

Tube Pro

Waterpark tubes.

Price Chopper, Inc. Wristbands

Admission, financial equipment and wristbands.

Adventure Golf

Miniature golf courses, consultants, architecture and design.

Brunswick Bowling

Entertainment bowling center developer and manufacturer of bowling equipment and entertainment products.

Perfect Fry

Innovative and simple-to-operate countertop deep fryer Perfect Fryers.

Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

Subway

Fresh food and sandwich options.

Soft Play

Leader in designing, manufacturing and installing soft contained playground equipment.

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

West Coast Netting, Inc.

Experienced netting manufacturer on the leading edge of innovation.

Art Attack

Theming, miniature golf, parade floats, 3D props, air-brushed murals, signage and art panels.

Wells Fargo

Commercial insurance for inflatables and event planners.

R&R Creative Amusement Design

Designers of unique themed parks, attractions and environments for the entertainment business.

Namco

Namco America is a premier manufacturer of coin-op arcade attractions, ranging from the hottest titles like Crazy Typhoon and Jumpin’ Jackpot to classic game-room experiences such as the Pac-Man 25th Anniversary upright that features Pac-Man, Ms. Pac-Man and Galaga. Specialized pieces such as Wonka Sweetland and Flamin Finger are favorites too! For arcade gaming fun, Namco America is your answer.

Family Fun Corp.

Waterpark walls for rivers, bumper boat and splash down pools.

Deltronic Labs Inc.

Ticket dispensers.

Spectrum Sports

Climbing walls, ropes courses, go-karts and more.

SnowMasters

Evaporative snow systems.

Chestnut Identity Apparel

Uniform supply, embroidered apparel and flag manufacturing.

Adventure Glass

Unique paddleboats.

Birthday University

Concept development, training and birthday party touring seminars.

Berk Paper & Supply

Concession supplies.

Weldon, Williams & Lick

Admission systems and wristband ticketing.

Max Flight

Manufactures interactive virtual reality motion-platform game systems including networkable flight and roller coaster simulators.

Lazer Runner

Laser Tag Systems

American Changer

Bill and coin dispensers and counters, ticket machines and more.

Rides-4-U, INC.

New and used rides, kiddie, family, major and thrill.

Tokens Direct

A wide variety of tokens.

Barron Games

Redemption air hockey games.

Friedman Group Ins.

Insurance for amusement devices.

Muncie Novelty Co., Inc.

Admissions, financial equipment, printing and tickets.

Nieco Corp

Nieco automatic broilers.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

Gerber Manufacturing, Ltd.

Outdoor furniture, benches, picnic tables and grills.

Comstock - Castle Stove

Commercial cooking equipment.

Empex Water Toys

Aquatons Water Toys

Stoelting
LMap Powered by Silvercrest
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Spectrum Sports
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Funovation
Empex Water Toys