Encourage New and Repeat Visitors with Silvercrest Advertising’s LMAP

October 10, 2013 No Comments

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, Silvercrest Advertising’s Localized Media Automation Platform’s (LMap) state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family attractions.

The system helps local tourist parks and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts.

Tourist attraction operators are provided with a login to an online tool that allows them to access advertising tactics that include – but are not limited to – print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets, and data analytics represent another critical system benefit. Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

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Sponsors

Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

Broaster Co., The

Food programs and food service equipment.

Thomco Insurance (Fun Pro)

Fun Pro is an insurance program especially designed for party planners and party rental businesses.

SnowMasters

Evaporative snow systems.

Xtreme Inflatables

Repair and service for all inflatable products.

Wells Fargo

Commercial insurance for inflatables and event planners.

Adventure Glass

Unique paddleboats.

Quik N' Crispy (QNC)

Quik n’ Crispy greaseless fryer.

Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

Master Pitching Machine

Batting cages and pitching machines.

American Changer

Bill and coin dispensers and counters, ticket machines and more.

Subway

Fresh food and sandwich options.

Knight Equipment

Drive cables for ferris wheels, Tilt-A-Whirls, Rock-O-Planes and many others.

Midway Concepts (Circus Tops)

Premier designers of stainless steel food service equipment.

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

Money Tree - ATM

ATM machines.

Northeast Insurance (NIC)

Insurance programs.

Zebec Water Sports

Large variety of waterpark needs

Spectrum Sports

Climbing walls, ropes courses, go-karts and more.

International Special Events (ISERA)

Risk purchasing group, a better way to purchase liability insurance, specializing in inflatables and much more.

Mahoning Valley Mfg.

A complete line of Imperial strollers, wagons and safari utility vehicles.

Challenger Industries

Sports surfaces, carpets and mini-golf surfaces.

Beckman Insurance Agency

Amusement attractions insurance.

U.S. Bowling

Award-winning independent company brings bowling to your venue.

Embed

Provides innovative IT products and services with a primary focus on card-based solutions and database applications for the leisure and retail industries.

Deltronic Labs Inc.

Ticket dispensers.

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

Chestnut Identity Apparel

Uniform supply, embroidered apparel and flag manufacturing.

Gerber Manufacturing, Ltd.

Outdoor furniture, benches, picnic tables and grills.

Muncie Novelty Co., Inc.

Admissions, financial equipment, printing and tickets.

Barron Games

Redemption air hockey games.

Wapello Fabrications

Inflatables and portable amusements.

Funovation

Laser maze challenge

See Coast Manufacturing Co., Inc.

Coin-operated binoculars and telescopes.

Extreme Engineering

Industry leader in zip lines, climbing walls, jumper systems and adventure products.

Empex Water Toys

Aquatons Water Toys

Cost of Wisconson

Creators of simulated environments, duplicate structures, sculpted figures, exhibits, water features, mini-golf and more.

Martin Professionals

A lighting supplier of choice for the entertainment industry.

Price Chopper, Inc. Wristbands

Admission, financial equipment and wristbands.

Tear Repair

Tear-Aid industrial strength patches to repair holes and tears.

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

Gold Medal Products Co.

Concession equipment, foods and beverages, popcorn, pretzels and snack foods.

Splashtacular

Manufacturer of waterslides

Penny Press

Penny souvenir machine, great for parks, FECs, bowling and skating centers, museums and tourist attractions.

Richie's Italian Ice

Italian Ice Kiosks and Carts

Gould Manufacturing, Ltd.

Concession trailers and Antique, Jeep and Grand Prix auto rides.

Stoelting
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