Encourage New and Repeat Visitors with Silvercrest Advertising’s LMAP

October 10, 2013 No Comments

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, Silvercrest Advertising’s Localized Media Automation Platform’s (LMap) state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family attractions.

The system helps local tourist parks and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts.

Tourist attraction operators are provided with a login to an online tool that allows them to access advertising tactics that include – but are not limited to – print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets, and data analytics represent another critical system benefit. Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

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Sponsors

Amusement Entertainment Management (AEM)

Premier entertainment consultants.

Kay Park Recreations Corp.

Picnic tables, grills, park benches, planters, trash containers and more.

Comstock – Castle Stove

Commercial cooking equipment.

Omega Carpets

Printed carpeting for all your facility needs.

Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

Tarobots

Boxerjocks robotic boxing amusement ride game attraction.

Wisdom Industries, Ltd.

Amusement ride manufacturer, new and used rides.

See Coast Manufacturing Co., Inc.

Coin-operated binoculars and telescopes.

Fast Corp Vending

Frozen food vending machines

Chestnut Identity Apparel

Uniform supply, embroidered apparel and flag manufacturing.

California Portable Dance Floor Company

Price Chopper, Inc. Wristbands

Admission, financial equipment and wristbands.

Subway

Fresh food and sandwich options.

Money Tree – ATM

ATM machines.

Lazer Runner

Laser Tag Systems

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

Poly Products

Tables, benches and related products. Green products for a green world.

West Coast Netting, Inc.

Experienced netting manufacturer on the leading edge of innovation.

Nieco Corp

Nieco automatic broilers.

Muncie Novelty Co., Inc.

Admissions, financial equipment, printing and tickets.

CFX Composite & Effects

Special effects make-up and prosthetics

Center Edge Software

Facility Management Software Solutions

Friedman Group Ins.

Insurance for amusement devices.

Gerber Manufacturing, Ltd.

Outdoor furniture, benches, picnic tables and grills.

Adventure Golf

Miniature golf courses, consultants, architecture and design.

Splashtacular

Manufacturer of waterslides

R&R Creative Amusement Design

Designers of unique themed parks, attractions and environments for the entertainment business.

Master Pitching Machine

Batting cages and pitching machines.

Embed

Provides innovative IT products and services with a primary focus on card-based solutions and database applications for the leisure and retail industries.

A\’maze Ventures, Inc.

Mazes for every location, new and used.

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

European Body Arts

Airbrushed temporary tattoo products and systems.

Zebec Water Sports

Large variety of waterpark needs

Challenger Industries

Sports surfaces, carpets and mini-golf surfaces.

Wells Fargo

Commercial insurance for inflatables and event planners.

Playsmart

Patented soft play design, soft playgrounds.

American Changer

Bill and coin dispensers and counters, ticket machines and more.

Lil Orbits Inc.

Food equipment, donut machines and vendor carts.

S&S Worldwide

Large Park amusement rides.

Adventure Glass

Unique paddleboats.

Look Solutions

Fog machines.

SnowMasters

Evaporative snow systems.

Formula K Raceways

Go-karts, kiddie cars and bumper boats, go-kart parts and tires.

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

Soft Play

Leader in designing, manufacturing and installing soft contained playground equipment.

Barron Games

Redemption air hockey games.

Namco

Namco America is a premier manufacturer of coin-op arcade attractions, ranging from the hottest titles like Crazy Typhoon and Jumpin’ Jackpot to classic game-room experiences such as the Pac-Man 25th Anniversary upright that features Pac-Man, Ms. Pac-Man and Galaga. Specialized pieces such as Wonka Sweetland and Flamin Finger are favorites too! For arcade gaming fun, Namco America is your answer.

Laser Star

Laser shooting galleries, laser tag, dark ride target systems, overhead target ranges.

Tokens Direct

A wide variety of tokens.

Gold Medal Products Co.

Concession equipment, foods and beverages, popcorn, pretzels and snack foods.

LMap Powered by Silvercrest
Extreme Engineering
Funovation
Rebound Unlimted, Inc.