Encourage New and Repeat Visitors with Silvercrest Advertising’s LMAP

October 10, 2013 No Comments

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, Silvercrest Advertising’s Localized Media Automation Platform’s (LMap) state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family attractions.

The system helps local tourist parks and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts.

Tourist attraction operators are provided with a login to an online tool that allows them to access advertising tactics that include – but are not limited to – print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets, and data analytics represent another critical system benefit. Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

Back

Sorry, the comment form is closed at this time.

Sponsors

Namco

Namco America is a premier manufacturer of coin-op arcade attractions, ranging from the hottest titles like Crazy Typhoon and Jumpin’ Jackpot to classic game-room experiences such as the Pac-Man 25th Anniversary upright that features Pac-Man, Ms. Pac-Man and Galaga. Specialized pieces such as Wonka Sweetland and Flamin Finger are favorites too! For arcade gaming fun, Namco America is your answer.

Gold Medal Products Co.

Concession equipment, foods and beverages, popcorn, pretzels and snack foods.

Sacoa

Designed and manufactures PlayCard, the rechargeable debit card system.

Empex Water Toys

Aquatons Water Toys

Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

California Portable Dance Floor Company

Splashtacular

Manufacturer of waterslides

Money Tree - ATM

ATM machines.

Tear Repair

Tear-Aid industrial strength patches to repair holes and tears.

Thomco Insurance (Fun Pro)

Fun Pro is an insurance program especially designed for party planners and party rental businesses.

GloCones

Flashing cotton candy cones.

Cost of Wisconson

Creators of simulated environments, duplicate structures, sculpted figures, exhibits, water features, mini-golf and more.

Lazer Runner

Laser Tag Systems

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

Look Solutions

Fog machines.

Brunswick Bowling

Entertainment bowling center developer and manufacturer of bowling equipment and entertainment products.

Broaster Co., The

Food programs and food service equipment.

Spectrum Sports

Climbing walls, ropes courses, go-karts and more.

Adventure Golf

Miniature golf courses, consultants, architecture and design.

Gerber Manufacturing, Ltd.

Outdoor furniture, benches, picnic tables and grills.

Aquaventronics

Research and development of interactive water games for use in the commercial amusement industry.

Birthday University

Concept development, training and birthday party touring seminars.

Challenger Industries

Sports surfaces, carpets and mini-golf surfaces.

Quik N' Crispy (QNC)

Quik n’ Crispy greaseless fryer.

Hoffman Mint

Tokens, medals, coins and key tags.

CFX Composite & Effects

Special effects make-up and prosthetics

Max Flight

Manufactures interactive virtual reality motion-platform game systems including networkable flight and roller coaster simulators.

Amusement Entertainment Management (AEM)

Premier entertainment consultants.

Formula K Raceways

Go-karts, kiddie cars and bumper boats, go-kart parts and tires.

Friedman Group Ins.

Insurance for amusement devices.

Bulbtronics

A premier source for lamps, LEDs, batteries and lighting-related and electrical products.

Coast to Coast

Coin-operated entertainment, crane machines.

Weldon, Williams & Lick

Admission systems and wristband ticketing.

U.S. Bowling

Award-winning independent company brings bowling to your venue.

Extreme Engineering

Industry leader in zip lines, climbing walls, jumper systems and adventure products.

Nieco Corp

Nieco automatic broilers.

Family Fun Corp.

Waterpark walls for rivers, bumper boat and splash down pools.

Wapello Fabrications

Inflatables and portable amusements.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

Rides-4-U, INC.

New and used rides, kiddie, family, major and thrill.

Subway

Fresh food and sandwich options.

Poly Products

Tables, benches and related products. Green products for a green world.

Safari Ltd.

Leading manufacturer of innovative educational toys.

West Coast Netting, Inc.

Experienced netting manufacturer on the leading edge of innovation.

Sureshot Redemption

One-stop source for prize redemption counters at entertainment centers.

Perfect Fry

Innovative and simple-to-operate countertop deep fryer Perfect Fryers.

Sippers By Design

Design and manufacture of specialty custom-shaped drink containers.

Spectrum
LMap Powered by Silvercrest
Cannonball Blaster
Funovation