Encourage New and Repeat Visitors with Silvercrest Advertising’s LMAP

October 10, 2013 No Comments

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, Silvercrest Advertising’s Localized Media Automation Platform’s (LMap) state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family attractions.

The system helps local tourist parks and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts.

Tourist attraction operators are provided with a login to an online tool that allows them to access advertising tactics that include – but are not limited to – print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets, and data analytics represent another critical system benefit. Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

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Sponsors

Price Chopper, Inc. Wristbands

Admission, financial equipment and wristbands.

Sacoa

Designed and manufactures PlayCard, the rechargeable debit card system.

West Coast Netting, Inc.

Experienced netting manufacturer on the leading edge of innovation.

Comstock - Castle Stove

Commercial cooking equipment.

Kay Park Recreations Corp.

Picnic tables, grills, park benches, planters, trash containers and more.

Tarobots

Boxerjocks robotic boxing amusement ride game attraction.

Spectrum Sports

Climbing walls, ropes courses, go-karts and more.

Funovation

Laser maze challenge

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

Playsmart

Patented soft play design, soft playgrounds.

Embed

Provides innovative IT products and services with a primary focus on card-based solutions and database applications for the leisure and retail industries.

Weldon, Williams & Lick

Admission systems and wristband ticketing.

Xtreme Inflatables

Repair and service for all inflatable products.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

Midway Concepts (Circus Tops)

Premier designers of stainless steel food service equipment.

Knight Equipment

Drive cables for ferris wheels, Tilt-A-Whirls, Rock-O-Planes and many others.

Wisdom Industries, Ltd.

Amusement ride manufacturer, new and used rides.

Max Flight

Manufactures interactive virtual reality motion-platform game systems including networkable flight and roller coaster simulators.

U.S. Bowling

Award-winning independent company brings bowling to your venue.

Nieco Corp

Nieco automatic broilers.

Money Tree - ATM

ATM machines.

Laser Star

Laser shooting galleries, laser tag, dark ride target systems, overhead target ranges.

Center Edge Software

Facility Management Software Solutions

Lil Orbits Inc.

Food equipment, donut machines and vendor carts.

A'maze Ventures, Inc.

Mazes for every location, new and used.

Birthday University

Concept development, training and birthday party touring seminars.

Safari Ltd.

Leading manufacturer of innovative educational toys.

Klopp International, Inc. (Playmeter)

Quality coin counters and sorters.

Gould Manufacturing, Ltd.

Concession trailers and Antique, Jeep and Grand Prix auto rides.

Sippers By Design

Design and manufacture of specialty custom-shaped drink containers.

Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

Rio Syrup

Over 250 flavors, syrups and concentrates for shaved ice, sno cones, shushes, food colors. Now featuring Hawaiian Flower Cups.

Soft Play

Leader in designing, manufacturing and installing soft contained playground equipment.

See Coast Manufacturing Co., Inc.

Coin-operated binoculars and telescopes.

Empex Water Toys

Aquatons Water Toys

Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

Splashtacular

Manufacturer of waterslides

Amusement Entertainment Management (AEM)

Premier entertainment consultants.

International Special Events (ISERA)

Risk purchasing group, a better way to purchase liability insurance, specializing in inflatables and much more.

Brunswick Bowling

Entertainment bowling center developer and manufacturer of bowling equipment and entertainment products.

Penny Press

Penny souvenir machine, great for parks, FECs, bowling and skating centers, museums and tourist attractions.

GloCones

Flashing cotton candy cones.

Look Solutions

Fog machines.

Wapello Fabrications

Inflatables and portable amusements.

Wells Fargo

Commercial insurance for inflatables and event planners.

Aquaventronics

Research and development of interactive water games for use in the commercial amusement industry.

Chestnut Identity Apparel

Uniform supply, embroidered apparel and flag manufacturing.

Hoffman Mint

Tokens, medals, coins and key tags.

Spectrum
LMap Powered by Silvercrest
Extreme Engineering
Funovation