Encourage New and Repeat Visitors with Silvercrest Advertising’s LMAP

October 10, 2013 No Comments

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, Silvercrest Advertising’s Localized Media Automation Platform’s (LMap) state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family attractions.

The system helps local tourist parks and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts.

Tourist attraction operators are provided with a login to an online tool that allows them to access advertising tactics that include – but are not limited to – print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets, and data analytics represent another critical system benefit. Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

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Sponsors

Knight Equipment

Drive cables for ferris wheels, Tilt-A-Whirls, Rock-O-Planes and many others.

Cost of Wisconson

Creators of simulated environments, duplicate structures, sculpted figures, exhibits, water features, mini-golf and more.

Friedman Group Ins.

Insurance for amusement devices.

Xtreme Inflatables

Repair and service for all inflatable products.

Penny Press

Penny souvenir machine, great for parks, FECs, bowling and skating centers, museums and tourist attractions.

Harris Miniature Golf Course

Design and construction of miniature golf courses and water rides.

Amusement Entertainment Management (AEM)

Premier entertainment consultants.

Tarobots

Boxerjocks robotic boxing amusement ride game attraction.

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

American Changer

Bill and coin dispensers and counters, ticket machines and more.

Extreme Engineering

Industry leader in zip lines, climbing walls, jumper systems and adventure products.

Wapello Fabrications

Inflatables and portable amusements.

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

Muncie Novelty Co., Inc.

Admissions, financial equipment, printing and tickets.

Perfect Fry

Innovative and simple-to-operate countertop deep fryer Perfect Fryers.

Flagship Carpet

Custom carpets and rugs.

Master Pitching Machine

Batting cages and pitching machines.

Hoffman Mint

Tokens, medals, coins and key tags.

Water Wars (T&D Enterprises of Brainerd)

Water Wars water balloon game, portable or startionary.

Aquaventronics

Research and development of interactive water games for use in the commercial amusement industry.

R&R Creative Amusement Design

Designers of unique themed parks, attractions and environments for the entertainment business.

Wisdom Industries, Ltd.

Amusement ride manufacturer, new and used rides.

GloCones

Flashing cotton candy cones.

Kay Park Recreations Corp.

Picnic tables, grills, park benches, planters, trash containers and more.

CFX Composite & Effects

Special effects make-up and prosthetics

Beckman Insurance Agency

Amusement attractions insurance.

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

Rio Syrup

Over 250 flavors, syrups and concentrates for shaved ice, sno cones, shushes, food colors. Now featuring Hawaiian Flower Cups.

Coast to Coast

Coin-operated entertainment, crane machines.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

Klopp International, Inc. (Playmeter)

Quality coin counters and sorters.

Subway

Fresh food and sandwich options.

Omega Carpets

Printed carpeting for all your facility needs.

A'maze Ventures, Inc.

Mazes for every location, new and used.

Fast Corp Vending

Frozen food vending machines

California Portable Dance Floor Company

Precision Dynamics (PDC)

Wristbands with no hidden costs, Radio Frequency Identification (RFID) Wristband System.

Adventure Golf

Miniature golf courses, consultants, architecture and design.

Brunswick Bowling

Entertainment bowling center developer and manufacturer of bowling equipment and entertainment products.

Playsmart

Patented soft play design, soft playgrounds.

Bulbtronics

A premier source for lamps, LEDs, batteries and lighting-related and electrical products.

Sureshot Redemption

One-stop source for prize redemption counters at entertainment centers.

Midway Concepts (Circus Tops)

Premier designers of stainless steel food service equipment.

Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

Store on Wheels

Importer and distributor of quality toys, lighting and novelties. Cater to the amusement, retail and entertainment industries.

Gerber Manufacturing, Ltd.

Outdoor furniture, benches, picnic tables and grills.

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