Encourage New and Repeat Visitors with Silvercrest Advertising’s LMAP

October 10, 2013 No Comments

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, Silvercrest Advertising’s Localized Media Automation Platform’s (LMap) state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family attractions.

The system helps local tourist parks and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts.

Tourist attraction operators are provided with a login to an online tool that allows them to access advertising tactics that include – but are not limited to – print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets, and data analytics represent another critical system benefit. Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

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Sponsors

California Portable Dance Floor Company

Poly Products

Tables, benches and related products. Green products for a green world.

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

Coast to Coast

Coin-operated entertainment, crane machines.

Beckman Insurance Agency

Amusement attractions insurance.

Broaster Co., The

Food programs and food service equipment.

Northeast Insurance (NIC)

Insurance programs.

Extreme Engineering

Industry leader in zip lines, climbing walls, jumper systems and adventure products.

Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

Tube Pro

Waterpark tubes.

Splashtacular

Manufacturer of waterslides

Spectrum Sports

Climbing walls, ropes courses, go-karts and more.

Amusement Entertainment Management (AEM)

Premier entertainment consultants.

Water Wars (T&D Enterprises of Brainerd)

Water Wars water balloon game, portable or startionary.

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

Store on Wheels

Importer and distributor of quality toys, lighting and novelties. Cater to the amusement, retail and entertainment industries.

Comstock - Castle Stove

Commercial cooking equipment.

SnowMasters

Evaporative snow systems.

Tear Repair

Tear-Aid industrial strength patches to repair holes and tears.

Look Solutions

Fog machines.

Chestnut Identity Apparel

Uniform supply, embroidered apparel and flag manufacturing.

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

Friedman Group Ins.

Insurance for amusement devices.

Kay Park Recreations Corp.

Picnic tables, grills, park benches, planters, trash containers and more.

European Body Arts

Airbrushed temporary tattoo products and systems.

Laser Star

Laser shooting galleries, laser tag, dark ride target systems, overhead target ranges.

Cost of Wisconson

Creators of simulated environments, duplicate structures, sculpted figures, exhibits, water features, mini-golf and more.

Aquaventronics

Research and development of interactive water games for use in the commercial amusement industry.

Richie's Italian Ice

Italian Ice Kiosks and Carts

Center Edge Software

Facility Management Software Solutions

GloCones

Flashing cotton candy cones.

Flagship Carpet

Custom carpets and rugs.

Sureshot Redemption

One-stop source for prize redemption counters at entertainment centers.

Barron Games

Redemption air hockey games.

Art Attack

Theming, miniature golf, parade floats, 3D props, air-brushed murals, signage and art panels.

American Changer

Bill and coin dispensers and counters, ticket machines and more.

Empex Water Toys

Aquatons Water Toys

Rides-4-U, INC.

New and used rides, kiddie, family, major and thrill.

Max Flight

Manufactures interactive virtual reality motion-platform game systems including networkable flight and roller coaster simulators.

See Coast Manufacturing Co., Inc.

Coin-operated binoculars and telescopes.

Wapello Fabrications

Inflatables and portable amusements.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

Deltronic Labs Inc.

Ticket dispensers.

Safari Ltd.

Leading manufacturer of innovative educational toys.

Playsmart

Patented soft play design, soft playgrounds.

Lil Orbits Inc.

Food equipment, donut machines and vendor carts.

Action Lighting Co.

Lighting supplies.

Johnny Rockets
LMap Powered by Silvercrest
Premier Polysteel
Spectrum Sports
Cannonball Blaster
Funovation
Empex Water Toys