Encourage New and Repeat Visitors with Silvercrest Advertising’s LMAP

October 10, 2013 No Comments

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, Silvercrest Advertising’s Localized Media Automation Platform’s (LMap) state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family attractions.

The system helps local tourist parks and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts.

Tourist attraction operators are provided with a login to an online tool that allows them to access advertising tactics that include – but are not limited to – print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets, and data analytics represent another critical system benefit. Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

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Sponsors

Tarobots

Boxerjocks robotic boxing amusement ride game attraction.

Poly Products

Tables, benches and related products. Green products for a green world.

Aquaventronics

Research and development of interactive water games for use in the commercial amusement industry.

Sacoa

Designed and manufactures PlayCard, the rechargeable debit card system.

Amusement Entertainment Management (AEM)

Premier entertainment consultants.

Klopp International, Inc. (Playmeter)

Quality coin counters and sorters.

Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

Berk Paper & Supply

Concession supplies.

Muncie Novelty Co., Inc.

Admissions, financial equipment, printing and tickets.

Lil Orbits Inc.

Food equipment, donut machines and vendor carts.

Look Solutions

Fog machines.

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

Extreme Engineering

Industry leader in zip lines, climbing walls, jumper systems and adventure products.

Hoffman Mint

Tokens, medals, coins and key tags.

Richie's Italian Ice

Italian Ice Kiosks and Carts

Lazer Runner

Laser Tag Systems

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Miniature golf courses, consultants, architecture and design.

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

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Hamilton Manufacturing Corp.

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Nieco Corp

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Funovation

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Tokens Direct

A wide variety of tokens.

Friedman Group Ins.

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International Special Events (ISERA)

Risk purchasing group, a better way to purchase liability insurance, specializing in inflatables and much more.

Safari Ltd.

Leading manufacturer of innovative educational toys.

Empex Water Toys

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Water Wars (T&D Enterprises of Brainerd)

Water Wars water balloon game, portable or startionary.

Formula K Raceways

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Broaster Co., The

Food programs and food service equipment.

Rides-4-U, INC.

New and used rides, kiddie, family, major and thrill.

Stoelting
LMap Powered by Silvercrest
Premier Polysteel
Spectrum Sports
Cannonball Blaster
Funovation
Empex Water Toys