Encourage New and Repeat Visitors with Silvercrest Advertising’s LMAP

October 10, 2013 No Comments

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, Silvercrest Advertising’s Localized Media Automation Platform’s (LMap) state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family attractions.

The system helps local tourist parks and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts.

Tourist attraction operators are provided with a login to an online tool that allows them to access advertising tactics that include – but are not limited to – print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets, and data analytics represent another critical system benefit. Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

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Sponsors

S&S Worldwide

Large Park amusement rides.

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

Master Pitching Machine

Batting cages and pitching machines.

Sippers By Design

Design and manufacture of specialty custom-shaped drink containers.

Coast to Coast

Coin-operated entertainment, crane machines.

Gerber Manufacturing, Ltd.

Outdoor furniture, benches, picnic tables and grills.

Wisdom Industries, Ltd.

Amusement ride manufacturer, new and used rides.

Family Fun Corp.

Waterpark walls for rivers, bumper boat and splash down pools.

Formula K Raceways

Go-karts, kiddie cars and bumper boats, go-kart parts and tires.

Rio Syrup

Over 250 flavors, syrups and concentrates for shaved ice, sno cones, shushes, food colors. Now featuring Hawaiian Flower Cups.

Richie's Italian Ice

Italian Ice Kiosks and Carts

Price Chopper, Inc. Wristbands

Admission, financial equipment and wristbands.

Klopp International, Inc. (Playmeter)

Quality coin counters and sorters.

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

Knight Equipment

Drive cables for ferris wheels, Tilt-A-Whirls, Rock-O-Planes and many others.

Harris Miniature Golf Course

Design and construction of miniature golf courses and water rides.

Max Flight

Manufactures interactive virtual reality motion-platform game systems including networkable flight and roller coaster simulators.

Gould Manufacturing, Ltd.

Concession trailers and Antique, Jeep and Grand Prix auto rides.

Money Tree - ATM

ATM machines.

Precision Dynamics (PDC)

Wristbands with no hidden costs, Radio Frequency Identification (RFID) Wristband System.

Art Attack

Theming, miniature golf, parade floats, 3D props, air-brushed murals, signage and art panels.

Xtreme Inflatables

Repair and service for all inflatable products.

Nieco Corp

Nieco automatic broilers.

Broaster Co., The

Food programs and food service equipment.

Center Edge Software

Facility Management Software Solutions

Wells Fargo

Commercial insurance for inflatables and event planners.

Funovation

Laser maze challenge

Tarobots

Boxerjocks robotic boxing amusement ride game attraction.

Martin Professionals

A lighting supplier of choice for the entertainment industry.

See Coast Manufacturing Co., Inc.

Coin-operated binoculars and telescopes.

Lazer Runner

Laser Tag Systems

Extreme Engineering

Industry leader in zip lines, climbing walls, jumper systems and adventure products.

Cost of Wisconson

Creators of simulated environments, duplicate structures, sculpted figures, exhibits, water features, mini-golf and more.

Laser Star

Laser shooting galleries, laser tag, dark ride target systems, overhead target ranges.

GloCones

Flashing cotton candy cones.

SnowMasters

Evaporative snow systems.

Fast Corp Vending

Frozen food vending machines

West Coast Netting, Inc.

Experienced netting manufacturer on the leading edge of innovation.

Look Solutions

Fog machines.

Water Wars (T&D Enterprises of Brainerd)

Water Wars water balloon game, portable or startionary.

International Special Events (ISERA)

Risk purchasing group, a better way to purchase liability insurance, specializing in inflatables and much more.

Deltronic Labs Inc.

Ticket dispensers.

Embed

Provides innovative IT products and services with a primary focus on card-based solutions and database applications for the leisure and retail industries.

Tokens Direct

A wide variety of tokens.

Perfect Fry

Innovative and simple-to-operate countertop deep fryer Perfect Fryers.

Subway

Fresh food and sandwich options.

Quik N' Crispy (QNC)

Quik n’ Crispy greaseless fryer.

Challenger Industries

Sports surfaces, carpets and mini-golf surfaces.

Splashtacular

Manufacturer of waterslides

Stoelting
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