Encourage New and Repeat Visitors with Silvercrest Advertising’s LMAP

October 10, 2013 No Comments

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, Silvercrest Advertising’s Localized Media Automation Platform’s (LMap) state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family attractions.

The system helps local tourist parks and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts.

Tourist attraction operators are provided with a login to an online tool that allows them to access advertising tactics that include – but are not limited to – print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets, and data analytics represent another critical system benefit. Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

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Sponsors

American Changer

Bill and coin dispensers and counters, ticket machines and more.

Sureshot Redemption

One-stop source for prize redemption counters at entertainment centers.

Look Solutions

Fog machines.

Adventure Golf

Miniature golf courses, consultants, architecture and design.

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

Barron Games

Redemption air hockey games.

Qubica

Sells capital equipment to bowling centers.

Precision Dynamics (PDC)

Wristbands with no hidden costs, Radio Frequency Identification (RFID) Wristband System.

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

West Coast Netting, Inc.

Experienced netting manufacturer on the leading edge of innovation.

Nieco Corp

Nieco automatic broilers.

Cost of Wisconson

Creators of simulated environments, duplicate structures, sculpted figures, exhibits, water features, mini-golf and more.

Empex Water Toys

Aquatons Water Toys

Thomco Insurance (Fun Pro)

Fun Pro is an insurance program especially designed for party planners and party rental businesses.

Embed

Provides innovative IT products and services with a primary focus on card-based solutions and database applications for the leisure and retail industries.

Birthday University

Concept development, training and birthday party touring seminars.

Challenger Industries

Sports surfaces, carpets and mini-golf surfaces.

Beckman Insurance Agency

Amusement attractions insurance.

Wells Fargo

Commercial insurance for inflatables and event planners.

Amusement Entertainment Management (AEM)

Premier entertainment consultants.

Zebec Water Sports

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Subway

Fresh food and sandwich options.

Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

California Portable Dance Floor Company

Coast to Coast

Coin-operated entertainment, crane machines.

Playsmart

Patented soft play design, soft playgrounds.

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

Price Chopper, Inc. Wristbands

Admission, financial equipment and wristbands.

Wapello Fabrications

Inflatables and portable amusements.

Xtreme Inflatables

Repair and service for all inflatable products.

Rides-4-U, INC.

New and used rides, kiddie, family, major and thrill.

Perfect Fry

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Sacoa

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Harris Miniature Golf Course

Design and construction of miniature golf courses and water rides.

Splashtacular

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Adventure Glass

Unique paddleboats.

International Special Events (ISERA)

Risk purchasing group, a better way to purchase liability insurance, specializing in inflatables and much more.

A'maze Ventures, Inc.

Mazes for every location, new and used.

See Coast Manufacturing Co., Inc.

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Store on Wheels

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Tokens Direct

A wide variety of tokens.

Poly Products

Tables, benches and related products. Green products for a green world.

Broaster Co., The

Food programs and food service equipment.

Bulbtronics

A premier source for lamps, LEDs, batteries and lighting-related and electrical products.

Aquaventronics

Research and development of interactive water games for use in the commercial amusement industry.

Flagship Carpet

Custom carpets and rugs.

Tube Pro

Waterpark tubes.

Kay Park Recreations Corp.

Picnic tables, grills, park benches, planters, trash containers and more.

Spectrum
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