Encourage New and Repeat Visitors with Silvercrest Advertising’s LMAP

October 10, 2013 No Comments

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, Silvercrest Advertising’s Localized Media Automation Platform’s (LMap) state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family attractions.

The system helps local tourist parks and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts.

Tourist attraction operators are provided with a login to an online tool that allows them to access advertising tactics that include – but are not limited to – print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets, and data analytics represent another critical system benefit. Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

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Sponsors

Kay Park Recreations Corp.

Picnic tables, grills, park benches, planters, trash containers and more.

Beckman Insurance Agency

Amusement attractions insurance.

European Body Arts

Airbrushed temporary tattoo products and systems.

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Commercial cooking equipment.

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Water Wars water balloon game, portable or startionary.

Action Lighting Co.

Lighting supplies.

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Miniature golf courses, consultants, architecture and design.

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

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Uniform supply, embroidered apparel and flag manufacturing.

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Fresh food and sandwich options.

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Drive cables for ferris wheels, Tilt-A-Whirls, Rock-O-Planes and many others.

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Admission, financial equipment and wristbands.

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Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

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Gerber Manufacturing, Ltd.

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Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

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Hamilton Manufacturing Corp.

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Park and recreation outdoor furniture and equipment.

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Special effects make-up and prosthetics

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Muncie Novelty Co., Inc.

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Broaster Co., The

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Hoffman Mint

Tokens, medals, coins and key tags.

Soft Play

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Quik N\’ Crispy (QNC)

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Gold Medal Products Co.

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Tokens Direct

A wide variety of tokens.

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