Encourage New and Repeat Visitors with Silvercrest Advertising’s LMAP

October 10, 2013 No Comments

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, Silvercrest Advertising’s Localized Media Automation Platform’s (LMap) state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family attractions.

The system helps local tourist parks and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts.

Tourist attraction operators are provided with a login to an online tool that allows them to access advertising tactics that include – but are not limited to – print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets, and data analytics represent another critical system benefit. Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

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Sponsors

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

Rides-4-U, INC.

New and used rides, kiddie, family, major and thrill.

Splashtacular

Manufacturer of waterslides

Art Attack

Theming, miniature golf, parade floats, 3D props, air-brushed murals, signage and art panels.

R&R Creative Amusement Design

Designers of unique themed parks, attractions and environments for the entertainment business.

Look Solutions

Fog machines.

Challenger Industries

Sports surfaces, carpets and mini-golf surfaces.

Sureshot Redemption

One-stop source for prize redemption counters at entertainment centers.

Fast Corp Vending

Frozen food vending machines

Qubica

Sells capital equipment to bowling centers.

International Special Events (ISERA)

Risk purchasing group, a better way to purchase liability insurance, specializing in inflatables and much more.

Friedman Group Ins.

Insurance for amusement devices.

Lazer Runner

Laser Tag Systems

Formula K Raceways

Go-karts, kiddie cars and bumper boats, go-kart parts and tires.

Subway

Fresh food and sandwich options.

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

Weldon, Williams & Lick

Admission systems and wristband ticketing.

Funovation

Laser maze challenge

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

Center Edge Software

Facility Management Software Solutions

Beckman Insurance Agency

Amusement attractions insurance.

Coast to Coast

Coin-operated entertainment, crane machines.

Action Lighting Co.

Lighting supplies.

Wells Fargo

Commercial insurance for inflatables and event planners.

A'maze Ventures, Inc.

Mazes for every location, new and used.

Soft Play

Leader in designing, manufacturing and installing soft contained playground equipment.

Mahoning Valley Mfg.

A complete line of Imperial strollers, wagons and safari utility vehicles.

Broaster Co., The

Food programs and food service equipment.

Empex Water Toys

Aquatons Water Toys

Northeast Insurance (NIC)

Insurance programs.

Knight Equipment

Drive cables for ferris wheels, Tilt-A-Whirls, Rock-O-Planes and many others.

Xtreme Inflatables

Repair and service for all inflatable products.

Master Pitching Machine

Batting cages and pitching machines.

Price Chopper, Inc. Wristbands

Admission, financial equipment and wristbands.

Wisdom Industries, Ltd.

Amusement ride manufacturer, new and used rides.

Brunswick Bowling

Entertainment bowling center developer and manufacturer of bowling equipment and entertainment products.

Gold Medal Products Co.

Concession equipment, foods and beverages, popcorn, pretzels and snack foods.

Spectrum Sports

Climbing walls, ropes courses, go-karts and more.

Tokens Direct

A wide variety of tokens.

Extreme Engineering

Industry leader in zip lines, climbing walls, jumper systems and adventure products.

Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

European Body Arts

Airbrushed temporary tattoo products and systems.

Hoffman Mint

Tokens, medals, coins and key tags.

Gerber Manufacturing, Ltd.

Outdoor furniture, benches, picnic tables and grills.

Penny Press

Penny souvenir machine, great for parks, FECs, bowling and skating centers, museums and tourist attractions.

Midway Concepts (Circus Tops)

Premier designers of stainless steel food service equipment.

Johnny Rockets
LMap Powered by Silvercrest
Premier Polysteel
Spectrum Sports
Cannonball Blaster
Funovation
Empex Water Toys