Encourage New and Repeat Visitors with Silvercrest Advertising’s LMAP

October 10, 2013 No Comments

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, Silvercrest Advertising’s Localized Media Automation Platform’s (LMap) state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family attractions.

The system helps local tourist parks and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts.

Tourist attraction operators are provided with a login to an online tool that allows them to access advertising tactics that include – but are not limited to – print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets, and data analytics represent another critical system benefit. Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

Back

Sorry, the comment form is closed at this time.

Sponsors

Coast to Coast

Coin-operated entertainment, crane machines.

Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

Beckman Insurance Agency

Amusement attractions insurance.

West Coast Netting, Inc.

Experienced netting manufacturer on the leading edge of innovation.

Northeast Insurance (NIC)

Insurance programs.

GloCones

Flashing cotton candy cones.

Klopp International, Inc. (Playmeter)

Quality coin counters and sorters.

Challenger Industries

Sports surfaces, carpets and mini-golf surfaces.

Sureshot Redemption

One-stop source for prize redemption counters at entertainment centers.

Qubica

Sells capital equipment to bowling centers.

Subway

Fresh food and sandwich options.

R&R Creative Amusement Design

Designers of unique themed parks, attractions and environments for the entertainment business.

Funovation

Laser maze challenge

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

Laser Star

Laser shooting galleries, laser tag, dark ride target systems, overhead target ranges.

Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

Perfect Fry

Innovative and simple-to-operate countertop deep fryer Perfect Fryers.

Store on Wheels

Importer and distributor of quality toys, lighting and novelties. Cater to the amusement, retail and entertainment industries.

Sippers By Design

Design and manufacture of specialty custom-shaped drink containers.

Tarobots

Boxerjocks robotic boxing amusement ride game attraction.

See Coast Manufacturing Co., Inc.

Coin-operated binoculars and telescopes.

Poly Products

Tables, benches and related products. Green products for a green world.

S&S Worldwide

Large Park amusement rides.

Art Attack

Theming, miniature golf, parade floats, 3D props, air-brushed murals, signage and art panels.

Soft Play

Leader in designing, manufacturing and installing soft contained playground equipment.

Safari Ltd.

Leading manufacturer of innovative educational toys.

Nieco Corp

Nieco automatic broilers.

Gould Manufacturing, Ltd.

Concession trailers and Antique, Jeep and Grand Prix auto rides.

Money Tree - ATM

ATM machines.

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

Quik N' Crispy (QNC)

Quik n’ Crispy greaseless fryer.

Gold Medal Products Co.

Concession equipment, foods and beverages, popcorn, pretzels and snack foods.

Look Solutions

Fog machines.

Chestnut Identity Apparel

Uniform supply, embroidered apparel and flag manufacturing.

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

Penny Press

Penny souvenir machine, great for parks, FECs, bowling and skating centers, museums and tourist attractions.

European Body Arts

Airbrushed temporary tattoo products and systems.

Tear Repair

Tear-Aid industrial strength patches to repair holes and tears.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

Xtreme Inflatables

Repair and service for all inflatable products.

Formula K Raceways

Go-karts, kiddie cars and bumper boats, go-kart parts and tires.

Zebec Water Sports

Large variety of waterpark needs

American Changer

Bill and coin dispensers and counters, ticket machines and more.

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

Rio Syrup

Over 250 flavors, syrups and concentrates for shaved ice, sno cones, shushes, food colors. Now featuring Hawaiian Flower Cups.

Martin Professionals

A lighting supplier of choice for the entertainment industry.

Center Edge Software

Facility Management Software Solutions

Wisdom Industries, Ltd.

Amusement ride manufacturer, new and used rides.

Spectrum
LMap Powered by Silvercrest
Premier Polysteel
Cannonball Blaster
Funovation