Encourage New and Repeat Visitors with Silvercrest Advertising’s LMAP

October 10, 2013 No Comments

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, Silvercrest Advertising’s Localized Media Automation Platform’s (LMap) state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family attractions.

The system helps local tourist parks and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts.

Tourist attraction operators are provided with a login to an online tool that allows them to access advertising tactics that include – but are not limited to – print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets, and data analytics represent another critical system benefit. Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

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Sponsors

Kay Park Recreations Corp.

Picnic tables, grills, park benches, planters, trash containers and more.

National Rock & Sculpture

Dedicated to the conceptual design and development of themed environments.

Extreme Engineering

Industry leader in zip lines, climbing walls, jumper systems and adventure products.

Subway

Fresh food and sandwich options.

Max Flight

Manufactures interactive virtual reality motion-platform game systems including networkable flight and roller coaster simulators.

Precision Dynamics (PDC)

Wristbands with no hidden costs, Radio Frequency Identification (RFID) Wristband System.

Wisdom Industries, Ltd.

Amusement ride manufacturer, new and used rides.

Amusement Entertainment Management (AEM)

Premier entertainment consultants.

European Body Arts

Airbrushed temporary tattoo products and systems.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

Gerber Manufacturing, Ltd.

Outdoor furniture, benches, picnic tables and grills.

Store on Wheels

Importer and distributor of quality toys, lighting and novelties. Cater to the amusement, retail and entertainment industries.

Wapello Fabrications

Inflatables and portable amusements.

Action Lighting Co.

Lighting supplies.

Comstock - Castle Stove

Commercial cooking equipment.

Berk Paper & Supply

Concession supplies.

Harris Miniature Golf Course

Design and construction of miniature golf courses and water rides.

Cost of Wisconson

Creators of simulated environments, duplicate structures, sculpted figures, exhibits, water features, mini-golf and more.

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

Midway Concepts (Circus Tops)

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Admission systems and wristband ticketing.

Barron Games

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Sippers By Design

Design and manufacture of specialty custom-shaped drink containers.

Chestnut Identity Apparel

Uniform supply, embroidered apparel and flag manufacturing.

Art Attack

Theming, miniature golf, parade floats, 3D props, air-brushed murals, signage and art panels.

Lazer Runner

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Wells Fargo

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Mahoning Valley Mfg.

A complete line of Imperial strollers, wagons and safari utility vehicles.

Embed

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Master Pitching Machine

Batting cages and pitching machines.

Nieco Corp

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Playsmart

Patented soft play design, soft playgrounds.

R&R Creative Amusement Design

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Gould Manufacturing, Ltd.

Concession trailers and Antique, Jeep and Grand Prix auto rides.

See Coast Manufacturing Co., Inc.

Coin-operated binoculars and telescopes.

Poly Products

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Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

GloCones

Flashing cotton candy cones.

Bulbtronics

A premier source for lamps, LEDs, batteries and lighting-related and electrical products.

Penny Press

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Tarobots

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Lil Orbits Inc.

Food equipment, donut machines and vendor carts.

Birthday University

Concept development, training and birthday party touring seminars.

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

California Portable Dance Floor Company

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Tokens Direct

A wide variety of tokens.

Johnny Rockets
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