Encourage New and Repeat Visitors with Silvercrest Advertising’s LMAP

October 10, 2013 No Comments

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, Silvercrest Advertising’s Localized Media Automation Platform’s (LMap) state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family attractions.

The system helps local tourist parks and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts.

Tourist attraction operators are provided with a login to an online tool that allows them to access advertising tactics that include – but are not limited to – print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets, and data analytics represent another critical system benefit. Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

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Sponsors

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

See Coast Manufacturing Co., Inc.

Coin-operated binoculars and telescopes.

Flagship Carpet

Custom carpets and rugs.

Wapello Fabrications

Inflatables and portable amusements.

Spectrum Sports

Climbing walls, ropes courses, go-karts and more.

National Rock & Sculpture

Dedicated to the conceptual design and development of themed environments.

Harris Miniature Golf Course

Design and construction of miniature golf courses and water rides.

Look Solutions

Fog machines.

Broaster Co., The

Food programs and food service equipment.

Brunswick Bowling

Entertainment bowling center developer and manufacturer of bowling equipment and entertainment products.

Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

Gerber Manufacturing, Ltd.

Outdoor furniture, benches, picnic tables and grills.

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

Formula K Raceways

Go-karts, kiddie cars and bumper boats, go-kart parts and tires.

Center Edge Software

Facility Management Software Solutions

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

Art Attack

Theming, miniature golf, parade floats, 3D props, air-brushed murals, signage and art panels.

Martin Professionals

A lighting supplier of choice for the entertainment industry.

Adventure Glass

Unique paddleboats.

Empex Water Toys

Aquatons Water Toys

GloCones

Flashing cotton candy cones.

Cost of Wisconson

Creators of simulated environments, duplicate structures, sculpted figures, exhibits, water features, mini-golf and more.

Thomco Insurance (Fun Pro)

Fun Pro is an insurance program especially designed for party planners and party rental businesses.

Tube Pro

Waterpark tubes.

Water Wars (T&D Enterprises of Brainerd)

Water Wars water balloon game, portable or startionary.

Weldon, Williams & Lick

Admission systems and wristband ticketing.

Max Flight

Manufactures interactive virtual reality motion-platform game systems including networkable flight and roller coaster simulators.

Perfect Fry

Innovative and simple-to-operate countertop deep fryer Perfect Fryers.

Lazer Runner

Laser Tag Systems

Tear Repair

Tear-Aid industrial strength patches to repair holes and tears.

Bulbtronics

A premier source for lamps, LEDs, batteries and lighting-related and electrical products.

Soft Play

Leader in designing, manufacturing and installing soft contained playground equipment.

Splashtacular

Manufacturer of waterslides

Nieco Corp

Nieco automatic broilers.

Deltronic Labs Inc.

Ticket dispensers.

Northeast Insurance (NIC)

Insurance programs.

Store on Wheels

Importer and distributor of quality toys, lighting and novelties. Cater to the amusement, retail and entertainment industries.

Challenger Industries

Sports surfaces, carpets and mini-golf surfaces.

Subway

Fresh food and sandwich options.

Midway Concepts (Circus Tops)

Premier designers of stainless steel food service equipment.

Master Pitching Machine

Batting cages and pitching machines.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

Playsmart

Patented soft play design, soft playgrounds.

A'maze Ventures, Inc.

Mazes for every location, new and used.

Amusement Entertainment Management (AEM)

Premier entertainment consultants.

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

Adventure Golf

Miniature golf courses, consultants, architecture and design.

Stoelting
LMap Powered by Silvercrest
Premier Polysteel
Spectrum Sports
Cannonball Blaster
Funovation
Empex Water Toys