Encourage New and Repeat Visitors with Silvercrest Advertising’s LMAP

October 10, 2013 No Comments

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, Silvercrest Advertising’s Localized Media Automation Platform’s (LMap) state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family attractions.

The system helps local tourist parks and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts.

Tourist attraction operators are provided with a login to an online tool that allows them to access advertising tactics that include – but are not limited to – print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets, and data analytics represent another critical system benefit. Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

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Sponsors

Beckman Insurance Agency

Amusement attractions insurance.

Embed

Provides innovative IT products and services with a primary focus on card-based solutions and database applications for the leisure and retail industries.

Wells Fargo

Commercial insurance for inflatables and event planners.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

GloCones

Flashing cotton candy cones.

Chestnut Identity Apparel

Uniform supply, embroidered apparel and flag manufacturing.

U.S. Bowling

Award-winning independent company brings bowling to your venue.

Funovation

Laser maze challenge

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

Mahoning Valley Mfg.

A complete line of Imperial strollers, wagons and safari utility vehicles.

American Changer

Bill and coin dispensers and counters, ticket machines and more.

Sippers By Design

Design and manufacture of specialty custom-shaped drink containers.

Barron Games

Redemption air hockey games.

Zebec Water Sports

Large variety of waterpark needs

Playsmart

Patented soft play design, soft playgrounds.

Deltronic Labs Inc.

Ticket dispensers.

Laser Star

Laser shooting galleries, laser tag, dark ride target systems, overhead target ranges.

Subway

Fresh food and sandwich options.

Wapello Fabrications

Inflatables and portable amusements.

Quik N' Crispy (QNC)

Quik n’ Crispy greaseless fryer.

Bulbtronics

A premier source for lamps, LEDs, batteries and lighting-related and electrical products.

Store on Wheels

Importer and distributor of quality toys, lighting and novelties. Cater to the amusement, retail and entertainment industries.

Tokens Direct

A wide variety of tokens.

Nieco Corp

Nieco automatic broilers.

California Portable Dance Floor Company

Art Attack

Theming, miniature golf, parade floats, 3D props, air-brushed murals, signage and art panels.

Soft Play

Leader in designing, manufacturing and installing soft contained playground equipment.

Hoffman Mint

Tokens, medals, coins and key tags.

Sureshot Redemption

One-stop source for prize redemption counters at entertainment centers.

Safari Ltd.

Leading manufacturer of innovative educational toys.

Look Solutions

Fog machines.

Action Lighting Co.

Lighting supplies.

Friedman Group Ins.

Insurance for amusement devices.

Precision Dynamics (PDC)

Wristbands with no hidden costs, Radio Frequency Identification (RFID) Wristband System.

Qubica

Sells capital equipment to bowling centers.

See Coast Manufacturing Co., Inc.

Coin-operated binoculars and telescopes.

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

Lazer Runner

Laser Tag Systems

Klopp International, Inc. (Playmeter)

Quality coin counters and sorters.

Extreme Engineering

Industry leader in zip lines, climbing walls, jumper systems and adventure products.

European Body Arts

Airbrushed temporary tattoo products and systems.

Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

Money Tree - ATM

ATM machines.

Gerber Manufacturing, Ltd.

Outdoor furniture, benches, picnic tables and grills.

Northeast Insurance (NIC)

Insurance programs.

Birthday University

Concept development, training and birthday party touring seminars.

Spectrum
LMap Powered by Silvercrest
Extreme Engineering
Funovation