Encourage New and Repeat Visitors with Silvercrest Advertising’s LMAP

October 10, 2013 No Comments

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, Silvercrest Advertising’s Localized Media Automation Platform’s (LMap) state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family attractions.

The system helps local tourist parks and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts.

Tourist attraction operators are provided with a login to an online tool that allows them to access advertising tactics that include – but are not limited to – print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets, and data analytics represent another critical system benefit. Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

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Sponsors

Muncie Novelty Co., Inc.

Admissions, financial equipment, printing and tickets.

Challenger Industries

Sports surfaces, carpets and mini-golf surfaces.

A'maze Ventures, Inc.

Mazes for every location, new and used.

Comstock - Castle Stove

Commercial cooking equipment.

Adventure Golf

Miniature golf courses, consultants, architecture and design.

Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

Rio Syrup

Over 250 flavors, syrups and concentrates for shaved ice, sno cones, shushes, food colors. Now featuring Hawaiian Flower Cups.

Kay Park Recreations Corp.

Picnic tables, grills, park benches, planters, trash containers and more.

Action Lighting Co.

Lighting supplies.

Splashtacular

Manufacturer of waterslides

Xtreme Inflatables

Repair and service for all inflatable products.

Harris Miniature Golf Course

Design and construction of miniature golf courses and water rides.

Beckman Insurance Agency

Amusement attractions insurance.

Gerber Manufacturing, Ltd.

Outdoor furniture, benches, picnic tables and grills.

Aquaventronics

Research and development of interactive water games for use in the commercial amusement industry.

Gold Medal Products Co.

Concession equipment, foods and beverages, popcorn, pretzels and snack foods.

Tear Repair

Tear-Aid industrial strength patches to repair holes and tears.

Store on Wheels

Importer and distributor of quality toys, lighting and novelties. Cater to the amusement, retail and entertainment industries.

West Coast Netting, Inc.

Experienced netting manufacturer on the leading edge of innovation.

Center Edge Software

Facility Management Software Solutions

Playsmart

Patented soft play design, soft playgrounds.

Weldon, Williams & Lick

Admission systems and wristband ticketing.

Mahoning Valley Mfg.

A complete line of Imperial strollers, wagons and safari utility vehicles.

Nieco Corp

Nieco automatic broilers.

Funovation

Laser maze challenge

California Portable Dance Floor Company

Embed

Provides innovative IT products and services with a primary focus on card-based solutions and database applications for the leisure and retail industries.

Poly Products

Tables, benches and related products. Green products for a green world.

Lazer Runner

Laser Tag Systems

Broaster Co., The

Food programs and food service equipment.

Fast Corp Vending

Frozen food vending machines

Zebec Water Sports

Large variety of waterpark needs

U.S. Bowling

Award-winning independent company brings bowling to your venue.

Omega Carpets

Printed carpeting for all your facility needs.

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

Master Pitching Machine

Batting cages and pitching machines.

Laser Star

Laser shooting galleries, laser tag, dark ride target systems, overhead target ranges.

Klopp International, Inc. (Playmeter)

Quality coin counters and sorters.

Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

Family Fun Corp.

Waterpark walls for rivers, bumper boat and splash down pools.

Cost of Wisconson

Creators of simulated environments, duplicate structures, sculpted figures, exhibits, water features, mini-golf and more.

Tokens Direct

A wide variety of tokens.

Martin Professionals

A lighting supplier of choice for the entertainment industry.

Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

Northeast Insurance (NIC)

Insurance programs.

Thomco Insurance (Fun Pro)

Fun Pro is an insurance program especially designed for party planners and party rental businesses.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

Wisdom Industries, Ltd.

Amusement ride manufacturer, new and used rides.

CFX Composite & Effects

Special effects make-up and prosthetics

Spectrum
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