Encourage New and Repeat Visitors with Silvercrest Advertising’s LMAP

October 10, 2013 No Comments

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, Silvercrest Advertising’s Localized Media Automation Platform’s (LMap) state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family attractions.

The system helps local tourist parks and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts.

Tourist attraction operators are provided with a login to an online tool that allows them to access advertising tactics that include – but are not limited to – print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets, and data analytics represent another critical system benefit. Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

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Sponsors

Beckman Insurance Agency

Amusement attractions insurance.

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

Funovation

Laser maze challenge

Poly Products

Tables, benches and related products. Green products for a green world.

Comstock - Castle Stove

Commercial cooking equipment.

Tear Repair

Tear-Aid industrial strength patches to repair holes and tears.

Safari Ltd.

Leading manufacturer of innovative educational toys.

Mahoning Valley Mfg.

A complete line of Imperial strollers, wagons and safari utility vehicles.

Thomco Insurance (Fun Pro)

Fun Pro is an insurance program especially designed for party planners and party rental businesses.

Broaster Co., The

Food programs and food service equipment.

Kay Park Recreations Corp.

Picnic tables, grills, park benches, planters, trash containers and more.

SnowMasters

Evaporative snow systems.

See Coast Manufacturing Co., Inc.

Coin-operated binoculars and telescopes.

Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

Wells Fargo

Commercial insurance for inflatables and event planners.

California Portable Dance Floor Company

Formula K Raceways

Go-karts, kiddie cars and bumper boats, go-kart parts and tires.

Money Tree - ATM

ATM machines.

Gerber Manufacturing, Ltd.

Outdoor furniture, benches, picnic tables and grills.

Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

Embed

Provides innovative IT products and services with a primary focus on card-based solutions and database applications for the leisure and retail industries.

Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

Klopp International, Inc. (Playmeter)

Quality coin counters and sorters.

Max Flight

Manufactures interactive virtual reality motion-platform game systems including networkable flight and roller coaster simulators.

Soft Play

Leader in designing, manufacturing and installing soft contained playground equipment.

Wapello Fabrications

Inflatables and portable amusements.

Chestnut Identity Apparel

Uniform supply, embroidered apparel and flag manufacturing.

Hoffman Mint

Tokens, medals, coins and key tags.

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

Perfect Fry

Innovative and simple-to-operate countertop deep fryer Perfect Fryers.

Water Wars (T&D Enterprises of Brainerd)

Water Wars water balloon game, portable or startionary.

Family Fun Corp.

Waterpark walls for rivers, bumper boat and splash down pools.

CFX Composite & Effects

Special effects make-up and prosthetics

American Changer

Bill and coin dispensers and counters, ticket machines and more.

Tarobots

Boxerjocks robotic boxing amusement ride game attraction.

Rio Syrup

Over 250 flavors, syrups and concentrates for shaved ice, sno cones, shushes, food colors. Now featuring Hawaiian Flower Cups.

Namco

Namco America is a premier manufacturer of coin-op arcade attractions, ranging from the hottest titles like Crazy Typhoon and Jumpin’ Jackpot to classic game-room experiences such as the Pac-Man 25th Anniversary upright that features Pac-Man, Ms. Pac-Man and Galaga. Specialized pieces such as Wonka Sweetland and Flamin Finger are favorites too! For arcade gaming fun, Namco America is your answer.

Coast to Coast

Coin-operated entertainment, crane machines.

Flagship Carpet

Custom carpets and rugs.

Lil Orbits Inc.

Food equipment, donut machines and vendor carts.

Muncie Novelty Co., Inc.

Admissions, financial equipment, printing and tickets.

Berk Paper & Supply

Concession supplies.

Lazer Runner

Laser Tag Systems

Subway

Fresh food and sandwich options.

Richie's Italian Ice

Italian Ice Kiosks and Carts

Adventure Glass

Unique paddleboats.

Center Edge Software

Facility Management Software Solutions

Sacoa

Designed and manufactures PlayCard, the rechargeable debit card system.

Johnny Rockets
LMap Powered by Silvercrest
Premier Polysteel
Spectrum Sports
Cannonball Blaster
Funovation
Empex Water Toys