Encourage New and Repeat Visitors with Silvercrest Advertising’s LMAP

October 10, 2013 No Comments

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, Silvercrest Advertising’s Localized Media Automation Platform’s (LMap) state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family attractions.

The system helps local tourist parks and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts.

Tourist attraction operators are provided with a login to an online tool that allows them to access advertising tactics that include – but are not limited to – print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets, and data analytics represent another critical system benefit. Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

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Sponsors

Brunswick Bowling

Entertainment bowling center developer and manufacturer of bowling equipment and entertainment products.

California Portable Dance Floor Company

Playsmart

Patented soft play design, soft playgrounds.

Tokens Direct

A wide variety of tokens.

Gerber Manufacturing, Ltd.

Outdoor furniture, benches, picnic tables and grills.

CFX Composite & Effects

Special effects make-up and prosthetics

Cost of Wisconson

Creators of simulated environments, duplicate structures, sculpted figures, exhibits, water features, mini-golf and more.

SnowMasters

Evaporative snow systems.

Gold Medal Products Co.

Concession equipment, foods and beverages, popcorn, pretzels and snack foods.

Money Tree - ATM

ATM machines.

Qubica

Sells capital equipment to bowling centers.

Chestnut Identity Apparel

Uniform supply, embroidered apparel and flag manufacturing.

Amusement Entertainment Management (AEM)

Premier entertainment consultants.

Zebec Water Sports

Large variety of waterpark needs

Rides-4-U, INC.

New and used rides, kiddie, family, major and thrill.

Challenger Industries

Sports surfaces, carpets and mini-golf surfaces.

Northeast Insurance (NIC)

Insurance programs.

Berk Paper & Supply

Concession supplies.

Poly Products

Tables, benches and related products. Green products for a green world.

Splashtacular

Manufacturer of waterslides

Weldon, Williams & Lick

Admission systems and wristband ticketing.

Richie's Italian Ice

Italian Ice Kiosks and Carts

Action Lighting Co.

Lighting supplies.

Look Solutions

Fog machines.

Namco

Namco America is a premier manufacturer of coin-op arcade attractions, ranging from the hottest titles like Crazy Typhoon and Jumpin’ Jackpot to classic game-room experiences such as the Pac-Man 25th Anniversary upright that features Pac-Man, Ms. Pac-Man and Galaga. Specialized pieces such as Wonka Sweetland and Flamin Finger are favorites too! For arcade gaming fun, Namco America is your answer.

Subway

Fresh food and sandwich options.

Family Fun Corp.

Waterpark walls for rivers, bumper boat and splash down pools.

Xtreme Inflatables

Repair and service for all inflatable products.

Harris Miniature Golf Course

Design and construction of miniature golf courses and water rides.

Tube Pro

Waterpark tubes.

Bulbtronics

A premier source for lamps, LEDs, batteries and lighting-related and electrical products.

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

Perfect Fry

Innovative and simple-to-operate countertop deep fryer Perfect Fryers.

U.S. Bowling

Award-winning independent company brings bowling to your venue.

Formula K Raceways

Go-karts, kiddie cars and bumper boats, go-kart parts and tires.

Muncie Novelty Co., Inc.

Admissions, financial equipment, printing and tickets.

Beckman Insurance Agency

Amusement attractions insurance.

National Rock & Sculpture

Dedicated to the conceptual design and development of themed environments.

Center Edge Software

Facility Management Software Solutions

International Special Events (ISERA)

Risk purchasing group, a better way to purchase liability insurance, specializing in inflatables and much more.

Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

Adventure Glass

Unique paddleboats.

S&S Worldwide

Large Park amusement rides.

West Coast Netting, Inc.

Experienced netting manufacturer on the leading edge of innovation.

Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

Wisdom Industries, Ltd.

Amusement ride manufacturer, new and used rides.

Midway Concepts (Circus Tops)

Premier designers of stainless steel food service equipment.

Stoelting
LMap Powered by Silvercrest
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Funovation
Empex Water Toys