Encourage New and Repeat Visitors with Silvercrest Advertising’s LMAP

October 10, 2013 No Comments

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, Silvercrest Advertising’s Localized Media Automation Platform’s (LMap) state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family attractions.

The system helps local tourist parks and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts.

Tourist attraction operators are provided with a login to an online tool that allows them to access advertising tactics that include – but are not limited to – print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets, and data analytics represent another critical system benefit. Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

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Sponsors

Broaster Co., The

Food programs and food service equipment.

U.S. Bowling

Award-winning independent company brings bowling to your venue.

Spectrum Sports

Climbing walls, ropes courses, go-karts and more.

Flagship Carpet

Custom carpets and rugs.

Namco

Namco America is a premier manufacturer of coin-op arcade attractions, ranging from the hottest titles like Crazy Typhoon and Jumpin’ Jackpot to classic game-room experiences such as the Pac-Man 25th Anniversary upright that features Pac-Man, Ms. Pac-Man and Galaga. Specialized pieces such as Wonka Sweetland and Flamin Finger are favorites too! For arcade gaming fun, Namco America is your answer.

Soft Play

Leader in designing, manufacturing and installing soft contained playground equipment.

Tarobots

Boxerjocks robotic boxing amusement ride game attraction.

Family Fun Corp.

Waterpark walls for rivers, bumper boat and splash down pools.

Kay Park Recreations Corp.

Picnic tables, grills, park benches, planters, trash containers and more.

Splashtacular

Manufacturer of waterslides

Quik N' Crispy (QNC)

Quik n’ Crispy greaseless fryer.

Master Pitching Machine

Batting cages and pitching machines.

Adventure Glass

Unique paddleboats.

Beckman Insurance Agency

Amusement attractions insurance.

Wisdom Industries, Ltd.

Amusement ride manufacturer, new and used rides.

Art Attack

Theming, miniature golf, parade floats, 3D props, air-brushed murals, signage and art panels.

Action Lighting Co.

Lighting supplies.

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

Store on Wheels

Importer and distributor of quality toys, lighting and novelties. Cater to the amusement, retail and entertainment industries.

See Coast Manufacturing Co., Inc.

Coin-operated binoculars and telescopes.

Perfect Fry

Innovative and simple-to-operate countertop deep fryer Perfect Fryers.

Muncie Novelty Co., Inc.

Admissions, financial equipment, printing and tickets.

Amusement Entertainment Management (AEM)

Premier entertainment consultants.

Wells Fargo

Commercial insurance for inflatables and event planners.

Barron Games

Redemption air hockey games.

Martin Professionals

A lighting supplier of choice for the entertainment industry.

European Body Arts

Airbrushed temporary tattoo products and systems.

Playsmart

Patented soft play design, soft playgrounds.

Tokens Direct

A wide variety of tokens.

Lil Orbits Inc.

Food equipment, donut machines and vendor carts.

Berk Paper & Supply

Concession supplies.

Empex Water Toys

Aquatons Water Toys

Harris Miniature Golf Course

Design and construction of miniature golf courses and water rides.

Money Tree - ATM

ATM machines.

CFX Composite & Effects

Special effects make-up and prosthetics

Deltronic Labs Inc.

Ticket dispensers.

Zebec Water Sports

Large variety of waterpark needs

A'maze Ventures, Inc.

Mazes for every location, new and used.

Adventure Golf

Miniature golf courses, consultants, architecture and design.

Mahoning Valley Mfg.

A complete line of Imperial strollers, wagons and safari utility vehicles.

GloCones

Flashing cotton candy cones.

Chestnut Identity Apparel

Uniform supply, embroidered apparel and flag manufacturing.

Rides-4-U, INC.

New and used rides, kiddie, family, major and thrill.

Northeast Insurance (NIC)

Insurance programs.

Funovation

Laser maze challenge

Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

Safari Ltd.

Leading manufacturer of innovative educational toys.

Johnny Rockets
LMap Powered by Silvercrest
Premier Polysteel
Spectrum Sports
Cannonball Blaster
Funovation
Empex Water Toys