Encourage New and Repeat Visitors with Silvercrest Advertising’s LMAP

October 10, 2013 No Comments

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, Silvercrest Advertising’s Localized Media Automation Platform’s (LMap) state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family attractions.

The system helps local tourist parks and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts.

Tourist attraction operators are provided with a login to an online tool that allows them to access advertising tactics that include – but are not limited to – print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets, and data analytics represent another critical system benefit. Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

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Sponsors

Empex Water Toys

Aquatons Water Toys

Namco

Namco America is a premier manufacturer of coin-op arcade attractions, ranging from the hottest titles like Crazy Typhoon and Jumpin’ Jackpot to classic game-room experiences such as the Pac-Man 25th Anniversary upright that features Pac-Man, Ms. Pac-Man and Galaga. Specialized pieces such as Wonka Sweetland and Flamin Finger are favorites too! For arcade gaming fun, Namco America is your answer.

European Body Arts

Airbrushed temporary tattoo products and systems.

Lazer Runner

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Concept development, training and birthday party touring seminars.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

Broaster Co., The

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Tube Pro

Waterpark tubes.

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Award-winning independent company brings bowling to your venue.

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Patented soft play design, soft playgrounds.

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Drive cables for ferris wheels, Tilt-A-Whirls, Rock-O-Planes and many others.

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Price Chopper, Inc. Wristbands

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Flagship Carpet

Custom carpets and rugs.

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

Hoffman Mint

Tokens, medals, coins and key tags.

Soft Play

Leader in designing, manufacturing and installing soft contained playground equipment.

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Large variety of waterpark needs

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Coin-operated entertainment, crane machines.

Klopp International, Inc. (Playmeter)

Quality coin counters and sorters.

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Entertainment bowling center developer and manufacturer of bowling equipment and entertainment products.

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Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

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Mazes for every location, new and used.

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Climbing walls, ropes courses, go-karts and more.

Harris Miniature Golf Course

Design and construction of miniature golf courses and water rides.

Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

Gold Medal Products Co.

Concession equipment, foods and beverages, popcorn, pretzels and snack foods.

S&S Worldwide

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Nieco Corp

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Action Lighting Co.

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Thomco Insurance (Fun Pro)

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Art Attack

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Rides-4-U, INC.

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Muncie Novelty Co., Inc.

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Batting cages and pitching machines.

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Empex Water Toys