Grandson of Carousel International Corporation Founder Chronicles the Company’s History in Book

September 1, 2013 No Comments

Steven E. Veatch, grandson of Carousel International Corporation founder Norwood E. Veatch Sr., has published a book about this uniquely American success story. The volume “Okay, Just One Ride,” chronicles how the company evolved from a small video game business in the 1960s to a multimillion-dollar kiddie ride enterprise.
Veatch’s company, which closed in 2007, was a pioneer in offering a short and fun ride to children entering or exiting stores. These 25 cents diversions became family favorites across the country, and the company employed Veatch’s son, two grandsons and his brother.
In his book, Veatch’s grandson Steven E. takes readers on a fascinating, behind-the-scenes journey that provides a history lesson in the virtues of the American family-run business. He also presents a look at the inner workings of a sizable manufacturing and service-oriented enterprises that was wholly dependent upon quarters and making customers happy. carries the book.


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