Grandson of Carousel International Corporation Founder Chronicles the Company’s History in Book

September 1, 2013 No Comments

Steven E. Veatch, grandson of Carousel International Corporation founder Norwood E. Veatch Sr., has published a book about this uniquely American success story. The volume “Okay, Just One Ride,” chronicles how the company evolved from a small video game business in the 1960s to a multimillion-dollar kiddie ride enterprise.
Veatch’s company, which closed in 2007, was a pioneer in offering a short and fun ride to children entering or exiting stores. These 25 cents diversions became family favorites across the country, and the company employed Veatch’s son, two grandsons and his brother.
In his book, Veatch’s grandson Steven E. takes readers on a fascinating, behind-the-scenes journey that provides a history lesson in the virtues of the American family-run business. He also presents a look at the inner workings of a sizable manufacturing and service-oriented enterprises that was wholly dependent upon quarters and making customers happy. carries the book.


Sorry, the comment form is closed at this time.


Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

Muncie Novelty Co., Inc.

Admissions, financial equipment, printing and tickets.

Weldon, Williams & Lick

Admission systems and wristband ticketing.

Wells Fargo

Commercial insurance for inflatables and event planners.

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

Martin Professionals

A lighting supplier of choice for the entertainment industry.

Northeast Insurance (NIC)

Insurance programs.

Poly Products

Tables, benches and related products. Green products for a green world.

CFX Composite & Effects

Special effects make-up and prosthetics

Money Tree – ATM

ATM machines.

Harris Miniature Golf Course

Design and construction of miniature golf courses and water rides.

Zebec Water Sports

Large variety of waterpark needs


Flashing cotton candy cones.

Midway Concepts (Circus Tops)

Premier designers of stainless steel food service equipment.

Klopp International, Inc. (Playmeter)

Quality coin counters and sorters.


Laser maze challenge

Safari Ltd.

Leading manufacturer of innovative educational toys.

Look Solutions

Fog machines.


Provides innovative IT products and services with a primary focus on card-based solutions and database applications for the leisure and retail industries.

Center Edge Software

Facility Management Software Solutions

Rio Syrup

Over 250 flavors, syrups and concentrates for shaved ice, sno cones, shushes, food colors. Now featuring Hawaiian Flower Cups.

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

Broaster Co., The

Food programs and food service equipment.

Action Lighting Co.

Lighting supplies.

Knight Equipment

Drive cables for ferris wheels, Tilt-A-Whirls, Rock-O-Planes and many others.

Precision Dynamics (PDC)

Wristbands with no hidden costs, Radio Frequency Identification (RFID) Wristband System.

Adventure Glass

Unique paddleboats.

Wisdom Industries, Ltd.

Amusement ride manufacturer, new and used rides.

Extreme Engineering

Industry leader in zip lines, climbing walls, jumper systems and adventure products.

Comstock – Castle Stove

Commercial cooking equipment.

Lil Orbits Inc.

Food equipment, donut machines and vendor carts.

Price Chopper, Inc. Wristbands

Admission, financial equipment and wristbands.

Master Pitching Machine

Batting cages and pitching machines.


Designed and manufactures PlayCard, the rechargeable debit card system.

Flagship Carpet

Custom carpets and rugs.

International Special Events (ISERA)

Risk purchasing group, a better way to purchase liability insurance, specializing in inflatables and much more.

Omega Carpets

Printed carpeting for all your facility needs.

Chestnut Identity Apparel

Uniform supply, embroidered apparel and flag manufacturing.

Richie\’s Italian Ice

Italian Ice Kiosks and Carts

Tear Repair

Tear-Aid industrial strength patches to repair holes and tears.


Research and development of interactive water games for use in the commercial amusement industry.

Deltronic Labs Inc.

Ticket dispensers.

Berk Paper & Supply

Concession supplies.


Evaporative snow systems.

Kay Park Recreations Corp.

Picnic tables, grills, park benches, planters, trash containers and more.

Store on Wheels

Importer and distributor of quality toys, lighting and novelties. Cater to the amusement, retail and entertainment industries.

Rides-4-U, INC.

New and used rides, kiddie, family, major and thrill.

Sippers By Design

Design and manufacture of specialty custom-shaped drink containers.

LMap Powered by Silvercrest
Extreme Engineering
Rebound Unlimted, Inc.