News Flashes from Tourist Attractions & Parks MagazineAugust 16, 2013 No Comments
Sega’s Vid-Demption Games Attract Repeat Play
Pirates of Monster Island joins Sega’s line-up of hit Vid-Demption games that includes Pig’s Might Fly and Super Monkey Ball Ticket Blitz. By adding a video display to a ticket redemption game, Sega has been able to create much greater game content and more compelling gameplay experiences.
“A typical mechanical ticket redemption game delivers the same gameplay experience every time,” explained Sega’s Sales Manager, Tom Keil. “Sega’s Vid-Demption games have much greater depth delivering a unique gameplay experience with every play. Our Vid-Demption games contain stories that create curiosity in players – they want to see what’s next. It’s proven to be a sure-fire formula for attracting repeat play.
“For a Vid-Demption game to really work, it needs a sympathetic character(s) that players get emotionally attached to,” continued Keil. “All our Vid-Demption games have introduced players to a cute character they connect with and want to see succeed. The characters in Pirates of Monster Island have that captivating quality. It creates the desire for the player to win for themselves ‘and’ for the Monsters they’re trying to help.”
Great Wolf Finds Success with a Marketing Solution
Great Wolf recently implemented a CRM/marketing solution to drive increased revenue with a 360-degree view of customers. The solution is designed to give the company a better understanding of both its business operations and guest profiles. The combination allows the resort to design promotions and target them to specific customers.
The challenge: Great Wolf Lodges managed to become a wildly popular destination despite lacking the ability to get a single, 360-degree view of customers. The organization struggled with campaign management; deployment was time-intensive and prone to human errors. There was data from multiple sources, but it was not integrated and thus of questionable quality. Database queries were time-intensive, and there was no access to dashboards or other reporting tools. There also was no integration with customer e-mail lists.
“It was a very manual process any time we wanted to kick off a campaign,” said Steve Mintz, Great Wolf’s director of digital and direct marketing. “We wanted something that would help us build better segmentation, and we wanted to increase our repeat-stay activity and drive more revenue.”
The solution: Paranet’s team of CRM experts assisted Great Wolf in its implementation of Infor Epiphany. Great Wolf is using the system as a cost-effective way to gain customer insights, improve targeting and drive intelligence into subsequent campaigns.
Laserforce Opens New United States Headquarters in Colorado to Service Growing Needs of Operators in North America
Laserforce International, a manufacturer and supplier of high‐quality laser tag systems, announced recently that it has opened a new office and assembly plant in the United States to serve the growing needs of the North American markets. The office will further complement Laserforce’s service and support already established in the United States.
The new Laserforce office and assembly plant, located adjacent to Loveland Laser Tag in Loveland, Colo., will provide the same high‐quality control standards and “Quality Assurance” testing and procedures that Laserforce is recognized for worldwide.
“Having the ability to assemble our equipment in the United States, will allow Laserforce to better meet our customers’ schedules and fill orders more expediently,” explained Jeff Willy, vice president of Laserforce USA. “Our North American plant will be committed to ongoing R&D, prototyping and new product development in order to continue to implement Laserforce’s vision to provide the next generation of laser tag equipment.”
Special Tourist Attractions & Parks Magazine eNewsletter Feature (Part I)
New Ways to Keep Guests Cool With Water Games and Attractions
As summertime temperatures soar, owners and operators of leisure entertainment facilities are looking for ways to keep guests cool. Providing abundant shade in outdoor areas and plenty of air conditioning indoors can be effective, but there are other, more creative strategies that can be undertaken to achieve the same result—all of them revolving around the use of water games and attractions.
One idea worth considering entails adding water games and attractions where visitors might not usually expect to find them. Such was, and is, the case at Big Don’s Wild River Mini Golf in Cicero, N.Y. The venue had had its 5,000-square-foot “Fort Wild River” dry maze, created by Amaze n’ Mazes, for several years when Owner Don Cullen decided to add a “Squirt Tube Frenzy” squirt-gun component to it for added interest and to up the summer revenue ante. “The move was a successful one, especially as it renders a combination golf, maze and climbing wall package more attractive to prospective guests in super-hot weather.”
Similarly, Hever Castle & Gardens, situated in Hever, Kent, United Kingdom and childhood home of Anne Boleyn, now touts a water maze. The maze consists of a series of concentric stepping stone walkways sitting over water. At intervals, the stones tilt when stood on and hidden water jets spring into action to soak unsuspecting visitors. The aim is to reach the stone grotto in the center without getting wet, but few succeed, according to the venue’s website.
Meanwhile, Sayville Falls Mini Golf in Sayville, N.Y., is now home to a Water Wars water balloon game from the company of the same name. To play, participants, armed with buckets of water balloons, stand at one of two opposing battle stations. Players use the launcher on their battle station to discharge and aim water balloons at their opponents’ battle station. Strategically placed slots and holes in the Water Wars structure sprinkle, spray or saturate players with water. A “buy one round, get one round free” deal bolsters traffic, as does a weekend special offer of one round of Water Wars and one game of mini-golf for $10.
Papio Fun Park in Papillion, Neb., introduced Water Wars as an alternative to more traditional arcade games. In addition to helping the venue keep guests comfortable, the unit has, because it gives the facility a new twist, yielded a better return on investment than three regular arcade games combined, reported Margaret White, owner.
(See the August 19 TAP eNewsletter for Part II.)Back