News Flashes: Tourist Attractions & Parks Magazine eNewsletter Part I

August 6, 2013 No Comments

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Silvercrest Advertising Launches a Version of its Localized Media Automation Platform (LMap) Specifically for Tourist Destinations and Attractions

LMap Powered By Silvercrest

To help local tourist destinations and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts, Silvercrest Advertising has launched a version of its Localized Media Automation Platform (LMap) specifically for this entertainment niche.

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, LMap’s state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family entertainment centers.

Attraction operators are provided with a login to an online tool which allows them to access advertising tactics that include, but are not limited to, print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets.  Users input the amount of money that they’d like to spend, and LMap indicates what they’ll receive for that investment.  Advertising tactics, zip codes or expenditure levels can then be adjusted accordingly. Once finalized, payment is done online with a credit card.

Data analytics represent another critical LMap benefit.  Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

“When we developed LMap for the tourist destination industry, we had one goal in mind: to help local entertainment venue operators bring more new and repeat visitors through their doors,” explained William Rodriguez, Silvercrest co-founder and president. “We know that they have a lot on their plates in running their businesses, and that’s why we designed LMap to be fast, intuitive, user-friendly and flexible.

“The best thing is that accessing and personalizing advertising tactics is free,” added Rodriguez.  “All users pay for is the media that we purchase on their behalf to get their marketing vehicles in the hands of their customers.”

Grandson of Carousel International Corporation Founder Chronicles the Company’s History in Book

Steven E. Veatch, grandson of Carousel International Corporation founder Norwood E. Veatch Sr., has published a book about this uniquely American success story. The volume “Okay, Just One Ride,” chronicles how the company evolved from a small video game business in the 1960s to a multimillion dollar kiddie ride enterprise.

Veatch’s company, which closed in 2007, was a pioneer in offering a short and fun ride to children entering or exiting Kmarts stores. These 25 cents diversions became family favorites across the country, and the company employed Veatch’s son, two grandsons and his brother. The owner passed on to his employees a passion for excellence, not just from a design and manufacturing perspective, but from the end-user experience.

In his book, Veatch’s grandson Steven E. takes readers on a fascinating, behind-the-scenes journey that provides a history lesson in the virtues of the American family-run business. He also presents a look at the inner workings of a sizable manufacturing and service-oriented enterprise that was wholly dependent upon quarters and making customers happy. Amazon.com carries the book.

QubicaAMF Announces the Company is No Longer for Sale

QubicaAMF Worldwide, SarL (“QubicaAMF”) announced recently that its potential purchase by Bowltech International B.V. (“Bowltech”), first announced in 2012, is no longer being pursued. QubicaAMF has two sets of shareholders, each holding 50 percent ownership in the company, the former shareholders of Qubica Worldwide and Bowlmor AMF. With the recent emergence of AMF Bowling Worldwide (“AMF”) from Chapter 11 bankruptcy, resulting in the formation of Bowlmor AMF, that half of the ownership now has a different and renewed commitment to the future of QubicaAMF. Both sets of shareholders believe in the future opportunities at QubicaAMF and are eager to work together to continue to grow the company.

Tourist Attractions & Parks Magazine eNewsletter Feature

Following Theming Trends at Leisure Entertainment Facilities: Part I

It’s no secret that theming is a great way for leisure entertainment facilities to set themselves apart from the pack and increase customer engagement. However, as savvy operators have learned, it is better to avoid the practice entirely than to engage in a half-hearted attempt at execution. Paying attention to the latest trends in theming will definitely help to ensure a good outcome.

While there is nothing inherently wrong with deciding on a theme based on personal preference and what is popular at the moment, competition and the adoption of similar themes by multiple facilities has made breaking out of the mold, even a little, a popular route for many operators to take.  For example, many black light miniature golf courses feature monsterx or other scary themes, but the nine-hole miniature golf course at the 3,000-square-foot John’s Incredible Pizza in Modesto, Calif., has an underwater theme instead. Murals that depict the ocean floor and its resident creatures, all rendered in iridescent paint, decorate the walls. Simulated coral reefs, substrates, and props of various underwater creatures add interest to each hole and serve as obstacles on the course.

Similarly, for a “very unique” and non-Californian twist, James Austin chose a rustic tropical island theme for his Castle Golf-designed Tiki Adventure Golf miniature golf course at Belmont Park in San Diego, Calif. A variety of special effects, including animatronic lizards, and props, among them lost temples, help to carry out the theme. B&L Bowling, LLC, which owns the Funtastik! Family Fun Center, in Gainesville, Ga., opted for a jungle theme for its two-story laser tag arena, a choice no other operator in the state had made, according to a spokesperson.

(*See the August 7, 2013 Tourist Attractions & Parks eNewsletter for Part II of this feature.)

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Sponsors

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

Spectrum Sports

Climbing walls, ropes courses, go-karts and more.

Master Pitching Machine

Batting cages and pitching machines.

Broaster Co., The

Food programs and food service equipment.

Sippers By Design

Design and manufacture of specialty custom-shaped drink containers.

Gould Manufacturing, Ltd.

Concession trailers and Antique, Jeep and Grand Prix auto rides.

Center Edge Software

Facility Management Software Solutions

Subway

Fresh food and sandwich options.

Perfect Fry

Innovative and simple-to-operate countertop deep fryer Perfect Fryers.

Laser Star

Laser shooting galleries, laser tag, dark ride target systems, overhead target ranges.

Muncie Novelty Co., Inc.

Admissions, financial equipment, printing and tickets.

Zebec Water Sports

Large variety of waterpark needs

Rio Syrup

Over 250 flavors, syrups and concentrates for shaved ice, sno cones, shushes, food colors. Now featuring Hawaiian Flower Cups.

Berk Paper & Supply

Concession supplies.

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

Penny Press

Penny souvenir machine, great for parks, FECs, bowling and skating centers, museums and tourist attractions.

Coast to Coast

Coin-operated entertainment, crane machines.

National Rock & Sculpture

Dedicated to the conceptual design and development of themed environments.

International Special Events (ISERA)

Risk purchasing group, a better way to purchase liability insurance, specializing in inflatables and much more.

Wells Fargo

Commercial insurance for inflatables and event planners.

Kay Park Recreations Corp.

Picnic tables, grills, park benches, planters, trash containers and more.

CFX Composite & Effects

Special effects make-up and prosthetics

Fast Corp Vending

Frozen food vending machines

Action Lighting Co.

Lighting supplies.

R&R Creative Amusement Design

Designers of unique themed parks, attractions and environments for the entertainment business.

Omega Carpets

Printed carpeting for all your facility needs.

A'maze Ventures, Inc.

Mazes for every location, new and used.

Quik N' Crispy (QNC)

Quik n’ Crispy greaseless fryer.

Formula K Raceways

Go-karts, kiddie cars and bumper boats, go-kart parts and tires.

Money Tree - ATM

ATM machines.

Comstock - Castle Stove

Commercial cooking equipment.

West Coast Netting, Inc.

Experienced netting manufacturer on the leading edge of innovation.

Tarobots

Boxerjocks robotic boxing amusement ride game attraction.

Tokens Direct

A wide variety of tokens.

Martin Professionals

A lighting supplier of choice for the entertainment industry.

Adventure Glass

Unique paddleboats.

Wisdom Industries, Ltd.

Amusement ride manufacturer, new and used rides.

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

Qubica

Sells capital equipment to bowling centers.

Amusement Entertainment Management (AEM)

Premier entertainment consultants.

American Changer

Bill and coin dispensers and counters, ticket machines and more.

Lil Orbits Inc.

Food equipment, donut machines and vendor carts.

Richie's Italian Ice

Italian Ice Kiosks and Carts

See Coast Manufacturing Co., Inc.

Coin-operated binoculars and telescopes.

Nieco Corp

Nieco automatic broilers.

Gold Medal Products Co.

Concession equipment, foods and beverages, popcorn, pretzels and snack foods.

Extreme Engineering

Industry leader in zip lines, climbing walls, jumper systems and adventure products.

Johnny Rockets
LMap Powered by Silvercrest
Premier Polysteel
Spectrum Sports
Cannonball Blaster
Funovation
Empex Water Toys