News Flashes: Tourist Attractions & Parks Magazine eNewsletter Part I

August 6, 2013 No Comments

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Silvercrest Advertising Launches a Version of its Localized Media Automation Platform (LMap) Specifically for Tourist Destinations and Attractions

LMap Powered By Silvercrest

To help local tourist destinations and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts, Silvercrest Advertising has launched a version of its Localized Media Automation Platform (LMap) specifically for this entertainment niche.

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, LMap’s state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family entertainment centers.

Attraction operators are provided with a login to an online tool which allows them to access advertising tactics that include, but are not limited to, print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets.  Users input the amount of money that they’d like to spend, and LMap indicates what they’ll receive for that investment.  Advertising tactics, zip codes or expenditure levels can then be adjusted accordingly. Once finalized, payment is done online with a credit card.

Data analytics represent another critical LMap benefit.  Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

“When we developed LMap for the tourist destination industry, we had one goal in mind: to help local entertainment venue operators bring more new and repeat visitors through their doors,” explained William Rodriguez, Silvercrest co-founder and president. “We know that they have a lot on their plates in running their businesses, and that’s why we designed LMap to be fast, intuitive, user-friendly and flexible.

“The best thing is that accessing and personalizing advertising tactics is free,” added Rodriguez.  “All users pay for is the media that we purchase on their behalf to get their marketing vehicles in the hands of their customers.”

Grandson of Carousel International Corporation Founder Chronicles the Company’s History in Book

Steven E. Veatch, grandson of Carousel International Corporation founder Norwood E. Veatch Sr., has published a book about this uniquely American success story. The volume “Okay, Just One Ride,” chronicles how the company evolved from a small video game business in the 1960s to a multimillion dollar kiddie ride enterprise.

Veatch’s company, which closed in 2007, was a pioneer in offering a short and fun ride to children entering or exiting Kmarts stores. These 25 cents diversions became family favorites across the country, and the company employed Veatch’s son, two grandsons and his brother. The owner passed on to his employees a passion for excellence, not just from a design and manufacturing perspective, but from the end-user experience.

In his book, Veatch’s grandson Steven E. takes readers on a fascinating, behind-the-scenes journey that provides a history lesson in the virtues of the American family-run business. He also presents a look at the inner workings of a sizable manufacturing and service-oriented enterprise that was wholly dependent upon quarters and making customers happy. Amazon.com carries the book.

QubicaAMF Announces the Company is No Longer for Sale

QubicaAMF Worldwide, SarL (“QubicaAMF”) announced recently that its potential purchase by Bowltech International B.V. (“Bowltech”), first announced in 2012, is no longer being pursued. QubicaAMF has two sets of shareholders, each holding 50 percent ownership in the company, the former shareholders of Qubica Worldwide and Bowlmor AMF. With the recent emergence of AMF Bowling Worldwide (“AMF”) from Chapter 11 bankruptcy, resulting in the formation of Bowlmor AMF, that half of the ownership now has a different and renewed commitment to the future of QubicaAMF. Both sets of shareholders believe in the future opportunities at QubicaAMF and are eager to work together to continue to grow the company.

Tourist Attractions & Parks Magazine eNewsletter Feature

Following Theming Trends at Leisure Entertainment Facilities: Part I

It’s no secret that theming is a great way for leisure entertainment facilities to set themselves apart from the pack and increase customer engagement. However, as savvy operators have learned, it is better to avoid the practice entirely than to engage in a half-hearted attempt at execution. Paying attention to the latest trends in theming will definitely help to ensure a good outcome.

While there is nothing inherently wrong with deciding on a theme based on personal preference and what is popular at the moment, competition and the adoption of similar themes by multiple facilities has made breaking out of the mold, even a little, a popular route for many operators to take.  For example, many black light miniature golf courses feature monsterx or other scary themes, but the nine-hole miniature golf course at the 3,000-square-foot John’s Incredible Pizza in Modesto, Calif., has an underwater theme instead. Murals that depict the ocean floor and its resident creatures, all rendered in iridescent paint, decorate the walls. Simulated coral reefs, substrates, and props of various underwater creatures add interest to each hole and serve as obstacles on the course.

Similarly, for a “very unique” and non-Californian twist, James Austin chose a rustic tropical island theme for his Castle Golf-designed Tiki Adventure Golf miniature golf course at Belmont Park in San Diego, Calif. A variety of special effects, including animatronic lizards, and props, among them lost temples, help to carry out the theme. B&L Bowling, LLC, which owns the Funtastik! Family Fun Center, in Gainesville, Ga., opted for a jungle theme for its two-story laser tag arena, a choice no other operator in the state had made, according to a spokesperson.

(*See the August 7, 2013 Tourist Attractions & Parks eNewsletter for Part II of this feature.)

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Sponsors

Playsmart

Patented soft play design, soft playgrounds.

Safari Ltd.

Leading manufacturer of innovative educational toys.

Store on Wheels

Importer and distributor of quality toys, lighting and novelties. Cater to the amusement, retail and entertainment industries.

Comstock - Castle Stove

Commercial cooking equipment.

Nieco Corp

Nieco automatic broilers.

Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

Water Wars (T&D Enterprises of Brainerd)

Water Wars water balloon game, portable or startionary.

Sacoa

Designed and manufactures PlayCard, the rechargeable debit card system.

Poly Products

Tables, benches and related products. Green products for a green world.

West Coast Netting, Inc.

Experienced netting manufacturer on the leading edge of innovation.

Coast to Coast

Coin-operated entertainment, crane machines.

Subway

Fresh food and sandwich options.

Berk Paper & Supply

Concession supplies.

Flagship Carpet

Custom carpets and rugs.

Gold Medal Products Co.

Concession equipment, foods and beverages, popcorn, pretzels and snack foods.

Omega Carpets

Printed carpeting for all your facility needs.

Hoffman Mint

Tokens, medals, coins and key tags.

Qubica

Sells capital equipment to bowling centers.

Chestnut Identity Apparel

Uniform supply, embroidered apparel and flag manufacturing.

Richie's Italian Ice

Italian Ice Kiosks and Carts

A'maze Ventures, Inc.

Mazes for every location, new and used.

Cost of Wisconson

Creators of simulated environments, duplicate structures, sculpted figures, exhibits, water features, mini-golf and more.

Beckman Insurance Agency

Amusement attractions insurance.

Center Edge Software

Facility Management Software Solutions

Embed

Provides innovative IT products and services with a primary focus on card-based solutions and database applications for the leisure and retail industries.

Tarobots

Boxerjocks robotic boxing amusement ride game attraction.

Adventure Golf

Miniature golf courses, consultants, architecture and design.

Challenger Industries

Sports surfaces, carpets and mini-golf surfaces.

Art Attack

Theming, miniature golf, parade floats, 3D props, air-brushed murals, signage and art panels.

Family Fun Corp.

Waterpark walls for rivers, bumper boat and splash down pools.

Max Flight

Manufactures interactive virtual reality motion-platform game systems including networkable flight and roller coaster simulators.

Action Lighting Co.

Lighting supplies.

Zebec Water Sports

Large variety of waterpark needs

Tokens Direct

A wide variety of tokens.

Look Solutions

Fog machines.

Amusement Entertainment Management (AEM)

Premier entertainment consultants.

Weldon, Williams & Lick

Admission systems and wristband ticketing.

Precision Dynamics (PDC)

Wristbands with no hidden costs, Radio Frequency Identification (RFID) Wristband System.

Extreme Engineering

Industry leader in zip lines, climbing walls, jumper systems and adventure products.

Broaster Co., The

Food programs and food service equipment.

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

Money Tree - ATM

ATM machines.

Friedman Group Ins.

Insurance for amusement devices.

Martin Professionals

A lighting supplier of choice for the entertainment industry.

Sippers By Design

Design and manufacture of specialty custom-shaped drink containers.

Penny Press

Penny souvenir machine, great for parks, FECs, bowling and skating centers, museums and tourist attractions.

S&S Worldwide

Large Park amusement rides.

Johnny Rockets
LMap Powered by Silvercrest
Premier Polysteel
Spectrum Sports
Cannonball Blaster
Funovation
Empex Water Toys