Silvercrest Advertising Launches a Version of its Localized Media Automation Platform (LMap) Specifically for Tourist Destinations and Attractions

August 1, 2013 No Comments

To help local tourist destinations and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts, Silvercrest Advertising has launched a version of its Localized Media Automation Platform (LMap) specifically for this entertainment niche.

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, LMap’s state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family entertainment centers.

Attraction operators are provided with a login to an online tool which allows them to access advertising tactics that include, but are not limited to, print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets.  Users input the amount of money that they’d like to spend, and LMap indicates what they’ll receive for that investment.  Advertising tactics, zip codes or expenditure levels can then be adjusted accordingly. Once finalized, payment is done online with a credit card.

Data analytics represent another critical LMap benefit.  Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

“When we developed LMap for the tourist destination industry, we had one goal in mind: to help local entertainment venue operators bring more new and repeat visitors through their doors,” explained William Rodriguez, Silvercrest co-founder and president. “We know that they have a lot on their plates in running their businesses, and that’s why we designed LMap to be fast, intuitive, user-friendly and flexible.

“The best thing is that accessing and personalizing advertising tactics is free,” added Rodriguez.  “All users pay for is the media that we purchase on their behalf to get their marketing vehicles in the hands of their customers.”

LMap Powered By Silvercrest

Back

Sorry, the comment form is closed at this time.

Sponsors

Kay Park Recreations Corp.

Picnic tables, grills, park benches, planters, trash containers and more.

Sacoa

Designed and manufactures PlayCard, the rechargeable debit card system.

A'maze Ventures, Inc.

Mazes for every location, new and used.

Knight Equipment

Drive cables for ferris wheels, Tilt-A-Whirls, Rock-O-Planes and many others.

Harris Miniature Golf Course

Design and construction of miniature golf courses and water rides.

Coast to Coast

Coin-operated entertainment, crane machines.

Extreme Engineering

Industry leader in zip lines, climbing walls, jumper systems and adventure products.

S&S Worldwide

Large Park amusement rides.

Perfect Fry

Innovative and simple-to-operate countertop deep fryer Perfect Fryers.

Mahoning Valley Mfg.

A complete line of Imperial strollers, wagons and safari utility vehicles.

Omega Carpets

Printed carpeting for all your facility needs.

Namco

Namco America is a premier manufacturer of coin-op arcade attractions, ranging from the hottest titles like Crazy Typhoon and Jumpin’ Jackpot to classic game-room experiences such as the Pac-Man 25th Anniversary upright that features Pac-Man, Ms. Pac-Man and Galaga. Specialized pieces such as Wonka Sweetland and Flamin Finger are favorites too! For arcade gaming fun, Namco America is your answer.

Sippers By Design

Design and manufacture of specialty custom-shaped drink containers.

Rio Syrup

Over 250 flavors, syrups and concentrates for shaved ice, sno cones, shushes, food colors. Now featuring Hawaiian Flower Cups.

Martin Professionals

A lighting supplier of choice for the entertainment industry.

West Coast Netting, Inc.

Experienced netting manufacturer on the leading edge of innovation.

Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

Nieco Corp

Nieco automatic broilers.

Gould Manufacturing, Ltd.

Concession trailers and Antique, Jeep and Grand Prix auto rides.

Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

Tube Pro

Waterpark tubes.

Gerber Manufacturing, Ltd.

Outdoor furniture, benches, picnic tables and grills.

Money Tree - ATM

ATM machines.

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

Challenger Industries

Sports surfaces, carpets and mini-golf surfaces.

Embed

Provides innovative IT products and services with a primary focus on card-based solutions and database applications for the leisure and retail industries.

Tear Repair

Tear-Aid industrial strength patches to repair holes and tears.

Friedman Group Ins.

Insurance for amusement devices.

Bulbtronics

A premier source for lamps, LEDs, batteries and lighting-related and electrical products.

Penny Press

Penny souvenir machine, great for parks, FECs, bowling and skating centers, museums and tourist attractions.

Weldon, Williams & Lick

Admission systems and wristband ticketing.

Gold Medal Products Co.

Concession equipment, foods and beverages, popcorn, pretzels and snack foods.

Price Chopper, Inc. Wristbands

Admission, financial equipment and wristbands.

Richie's Italian Ice

Italian Ice Kiosks and Carts

Barron Games

Redemption air hockey games.

Midway Concepts (Circus Tops)

Premier designers of stainless steel food service equipment.

Sureshot Redemption

One-stop source for prize redemption counters at entertainment centers.

CFX Composite & Effects

Special effects make-up and prosthetics

International Special Events (ISERA)

Risk purchasing group, a better way to purchase liability insurance, specializing in inflatables and much more.

SnowMasters

Evaporative snow systems.

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

Master Pitching Machine

Batting cages and pitching machines.

Funovation

Laser maze challenge

Broaster Co., The

Food programs and food service equipment.

Soft Play

Leader in designing, manufacturing and installing soft contained playground equipment.

Klopp International, Inc. (Playmeter)

Quality coin counters and sorters.

Quik N' Crispy (QNC)

Quik n’ Crispy greaseless fryer.

Store on Wheels

Importer and distributor of quality toys, lighting and novelties. Cater to the amusement, retail and entertainment industries.

Amusement Entertainment Management (AEM)

Premier entertainment consultants.

Stoelting
LMap Powered by Silvercrest
Premier Polysteel
Spectrum Sports
Cannonball Blaster
Funovation
Empex Water Toys