Silvercrest Advertising Launches a Version of its Localized Media Automation Platform (LMap) Specifically for Tourist Destinations and Attractions

August 1, 2013 No Comments

To help local tourist destinations and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts, Silvercrest Advertising has launched a version of its Localized Media Automation Platform (LMap) specifically for this entertainment niche.

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, LMap’s state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family entertainment centers.

Attraction operators are provided with a login to an online tool which allows them to access advertising tactics that include, but are not limited to, print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets.  Users input the amount of money that they’d like to spend, and LMap indicates what they’ll receive for that investment.  Advertising tactics, zip codes or expenditure levels can then be adjusted accordingly. Once finalized, payment is done online with a credit card.

Data analytics represent another critical LMap benefit.  Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

“When we developed LMap for the tourist destination industry, we had one goal in mind: to help local entertainment venue operators bring more new and repeat visitors through their doors,” explained William Rodriguez, Silvercrest co-founder and president. “We know that they have a lot on their plates in running their businesses, and that’s why we designed LMap to be fast, intuitive, user-friendly and flexible.

“The best thing is that accessing and personalizing advertising tactics is free,” added Rodriguez.  “All users pay for is the media that we purchase on their behalf to get their marketing vehicles in the hands of their customers.”

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Sponsors

Gold Medal Products Co.

Concession equipment, foods and beverages, popcorn, pretzels and snack foods.

See Coast Manufacturing Co., Inc.

Coin-operated binoculars and telescopes.

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

Price Chopper, Inc. Wristbands

Admission, financial equipment and wristbands.

Harris Miniature Golf Course

Design and construction of miniature golf courses and water rides.

Look Solutions

Fog machines.

Tarobots

Boxerjocks robotic boxing amusement ride game attraction.

Art Attack

Theming, miniature golf, parade floats, 3D props, air-brushed murals, signage and art panels.

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

Thomco Insurance (Fun Pro)

Fun Pro is an insurance program especially designed for party planners and party rental businesses.

Poly Products

Tables, benches and related products. Green products for a green world.

Tear Repair

Tear-Aid industrial strength patches to repair holes and tears.

Chestnut Identity Apparel

Uniform supply, embroidered apparel and flag manufacturing.

Klopp International, Inc. (Playmeter)

Quality coin counters and sorters.

Action Lighting Co.

Lighting supplies.

Barron Games

Redemption air hockey games.

Aquaventronics

Research and development of interactive water games for use in the commercial amusement industry.

Laser Star

Laser shooting galleries, laser tag, dark ride target systems, overhead target ranges.

National Rock & Sculpture

Dedicated to the conceptual design and development of themed environments.

SnowMasters

Evaporative snow systems.

Wisdom Industries, Ltd.

Amusement ride manufacturer, new and used rides.

Splashtacular

Manufacturer of waterslides

Rio Syrup

Over 250 flavors, syrups and concentrates for shaved ice, sno cones, shushes, food colors. Now featuring Hawaiian Flower Cups.

S&S Worldwide

Large Park amusement rides.

Lil Orbits Inc.

Food equipment, donut machines and vendor carts.

Northeast Insurance (NIC)

Insurance programs.

Tube Pro

Waterpark tubes.

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

Tokens Direct

A wide variety of tokens.

Broaster Co., The

Food programs and food service equipment.

Zebec Water Sports

Large variety of waterpark needs

Weldon, Williams & Lick

Admission systems and wristband ticketing.

Namco

Namco America is a premier manufacturer of coin-op arcade attractions, ranging from the hottest titles like Crazy Typhoon and Jumpin’ Jackpot to classic game-room experiences such as the Pac-Man 25th Anniversary upright that features Pac-Man, Ms. Pac-Man and Galaga. Specialized pieces such as Wonka Sweetland and Flamin Finger are favorites too! For arcade gaming fun, Namco America is your answer.

Family Fun Corp.

Waterpark walls for rivers, bumper boat and splash down pools.

Fast Corp Vending

Frozen food vending machines

Sippers By Design

Design and manufacture of specialty custom-shaped drink containers.

Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

Safari Ltd.

Leading manufacturer of innovative educational toys.

Mahoning Valley Mfg.

A complete line of Imperial strollers, wagons and safari utility vehicles.

Xtreme Inflatables

Repair and service for all inflatable products.

Deltronic Labs Inc.

Ticket dispensers.

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

Midway Concepts (Circus Tops)

Premier designers of stainless steel food service equipment.

Funovation

Laser maze challenge

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

Penny Press

Penny souvenir machine, great for parks, FECs, bowling and skating centers, museums and tourist attractions.

GloCones

Flashing cotton candy cones.

Omega Carpets

Printed carpeting for all your facility needs.

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