Silvercrest Advertising Launches a Version of its Localized Media Automation Platform (LMap) Specifically for Tourist Destinations and Attractions

August 1, 2013 No Comments

To help local tourist destinations and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts, Silvercrest Advertising has launched a version of its Localized Media Automation Platform (LMap) specifically for this entertainment niche.

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, LMap’s state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family entertainment centers.

Attraction operators are provided with a login to an online tool which allows them to access advertising tactics that include, but are not limited to, print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets.  Users input the amount of money that they’d like to spend, and LMap indicates what they’ll receive for that investment.  Advertising tactics, zip codes or expenditure levels can then be adjusted accordingly. Once finalized, payment is done online with a credit card.

Data analytics represent another critical LMap benefit.  Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

“When we developed LMap for the tourist destination industry, we had one goal in mind: to help local entertainment venue operators bring more new and repeat visitors through their doors,” explained William Rodriguez, Silvercrest co-founder and president. “We know that they have a lot on their plates in running their businesses, and that’s why we designed LMap to be fast, intuitive, user-friendly and flexible.

“The best thing is that accessing and personalizing advertising tactics is free,” added Rodriguez.  “All users pay for is the media that we purchase on their behalf to get their marketing vehicles in the hands of their customers.”

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Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

Spectrum Sports

Climbing walls, ropes courses, go-karts and more.


Evaporative snow systems.

Wisdom Industries, Ltd.

Amusement ride manufacturer, new and used rides.

Berk Paper & Supply

Concession supplies.

Birthday University

Concept development, training and birthday party touring seminars.

CFX Composite & Effects

Special effects make-up and prosthetics

Richie\’s Italian Ice

Italian Ice Kiosks and Carts

Broaster Co., The

Food programs and food service equipment.

Wells Fargo

Commercial insurance for inflatables and event planners.

Poly Products

Tables, benches and related products. Green products for a green world.

Muncie Novelty Co., Inc.

Admissions, financial equipment, printing and tickets.

International Special Events (ISERA)

Risk purchasing group, a better way to purchase liability insurance, specializing in inflatables and much more.

Northeast Insurance (NIC)

Insurance programs.

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

Tokens Direct

A wide variety of tokens.

Rio Syrup

Over 250 flavors, syrups and concentrates for shaved ice, sno cones, shushes, food colors. Now featuring Hawaiian Flower Cups.

West Coast Netting, Inc.

Experienced netting manufacturer on the leading edge of innovation.

Barron Games

Redemption air hockey games.


Fresh food and sandwich options.

Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

Zebec Water Sports

Large variety of waterpark needs

A\’maze Ventures, Inc.

Mazes for every location, new and used.

Water Wars (T&D Enterprises of Brainerd)

Water Wars water balloon game, portable or startionary.

Sureshot Redemption

One-stop source for prize redemption counters at entertainment centers.

Money Tree – ATM

ATM machines.


Designed and manufactures PlayCard, the rechargeable debit card system.

National Rock & Sculpture

Dedicated to the conceptual design and development of themed environments.

Soft Play

Leader in designing, manufacturing and installing soft contained playground equipment.

Klopp International, Inc. (Playmeter)

Quality coin counters and sorters.

Adventure Glass

Unique paddleboats.

Lazer Runner

Laser Tag Systems

R&R Creative Amusement Design

Designers of unique themed parks, attractions and environments for the entertainment business.


Sells capital equipment to bowling centers.

Mahoning Valley Mfg.

A complete line of Imperial strollers, wagons and safari utility vehicles.

Penny Press

Penny souvenir machine, great for parks, FECs, bowling and skating centers, museums and tourist attractions.

Look Solutions

Fog machines.

Rides-4-U, INC.

New and used rides, kiddie, family, major and thrill.

Brunswick Bowling

Entertainment bowling center developer and manufacturer of bowling equipment and entertainment products.

California Portable Dance Floor Company

Nieco Corp

Nieco automatic broilers.

Family Fun Corp.

Waterpark walls for rivers, bumper boat and splash down pools.


A premier source for lamps, LEDs, batteries and lighting-related and electrical products.

Tube Pro

Waterpark tubes.

Quik N\’ Crispy (QNC)

Quik n’ Crispy greaseless fryer.

Lil Orbits Inc.

Food equipment, donut machines and vendor carts.

LMap Powered by Silvercrest
Extreme Engineering
Rebound Unlimted, Inc.