Silvercrest Advertising Launches a Version of its Localized Media Automation Platform (LMap) Specifically for Tourist Destinations and Attractions

August 1, 2013 No Comments

To help local tourist destinations and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts, Silvercrest Advertising has launched a version of its Localized Media Automation Platform (LMap) specifically for this entertainment niche.

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, LMap’s state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family entertainment centers.

Attraction operators are provided with a login to an online tool which allows them to access advertising tactics that include, but are not limited to, print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets.  Users input the amount of money that they’d like to spend, and LMap indicates what they’ll receive for that investment.  Advertising tactics, zip codes or expenditure levels can then be adjusted accordingly. Once finalized, payment is done online with a credit card.

Data analytics represent another critical LMap benefit.  Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

“When we developed LMap for the tourist destination industry, we had one goal in mind: to help local entertainment venue operators bring more new and repeat visitors through their doors,” explained William Rodriguez, Silvercrest co-founder and president. “We know that they have a lot on their plates in running their businesses, and that’s why we designed LMap to be fast, intuitive, user-friendly and flexible.

“The best thing is that accessing and personalizing advertising tactics is free,” added Rodriguez.  “All users pay for is the media that we purchase on their behalf to get their marketing vehicles in the hands of their customers.”

LMap Powered By Silvercrest

Back

Sorry, the comment form is closed at this time.

Sponsors

Zebec Water Sports

Large variety of waterpark needs

Adventure Golf

Miniature golf courses, consultants, architecture and design.

Playsmart

Patented soft play design, soft playgrounds.

Berk Paper & Supply

Concession supplies.

Challenger Industries

Sports surfaces, carpets and mini-golf surfaces.

Cost of Wisconson

Creators of simulated environments, duplicate structures, sculpted figures, exhibits, water features, mini-golf and more.

Gould Manufacturing, Ltd.

Concession trailers and Antique, Jeep and Grand Prix auto rides.

European Body Arts

Airbrushed temporary tattoo products and systems.

Coast to Coast

Coin-operated entertainment, crane machines.

Safari Ltd.

Leading manufacturer of innovative educational toys.

Klopp International, Inc. (Playmeter)

Quality coin counters and sorters.

Splashtacular

Manufacturer of waterslides

Center Edge Software

Facility Management Software Solutions

Amusement Entertainment Management (AEM)

Premier entertainment consultants.

Mahoning Valley Mfg.

A complete line of Imperial strollers, wagons and safari utility vehicles.

Friedman Group Ins.

Insurance for amusement devices.

S&S Worldwide

Large Park amusement rides.

Max Flight

Manufactures interactive virtual reality motion-platform game systems including networkable flight and roller coaster simulators.

Soft Play

Leader in designing, manufacturing and installing soft contained playground equipment.

Nieco Corp

Nieco automatic broilers.

Barron Games

Redemption air hockey games.

Tube Pro

Waterpark tubes.

Quik N' Crispy (QNC)

Quik n’ Crispy greaseless fryer.

Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

National Rock & Sculpture

Dedicated to the conceptual design and development of themed environments.

Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

Lazer Runner

Laser Tag Systems

Money Tree - ATM

ATM machines.

Bulbtronics

A premier source for lamps, LEDs, batteries and lighting-related and electrical products.

Birthday University

Concept development, training and birthday party touring seminars.

Beckman Insurance Agency

Amusement attractions insurance.

Comstock - Castle Stove

Commercial cooking equipment.

Weldon, Williams & Lick

Admission systems and wristband ticketing.

Lil Orbits Inc.

Food equipment, donut machines and vendor carts.

CFX Composite & Effects

Special effects make-up and prosthetics

Poly Products

Tables, benches and related products. Green products for a green world.

Tear Repair

Tear-Aid industrial strength patches to repair holes and tears.

Knight Equipment

Drive cables for ferris wheels, Tilt-A-Whirls, Rock-O-Planes and many others.

Martin Professionals

A lighting supplier of choice for the entertainment industry.

Tarobots

Boxerjocks robotic boxing amusement ride game attraction.

Omega Carpets

Printed carpeting for all your facility needs.

Empex Water Toys

Aquatons Water Toys

Northeast Insurance (NIC)

Insurance programs.

Sureshot Redemption

One-stop source for prize redemption counters at entertainment centers.

Qubica

Sells capital equipment to bowling centers.

Aquaventronics

Research and development of interactive water games for use in the commercial amusement industry.

Funovation

Laser maze challenge

Spectrum
LMap Powered by Silvercrest
Premier Polysteel
Spectrum Sports
Cannonball Blaster
Funovation