Silvercrest Advertising Launches a Version of its Localized Media Automation Platform (LMap) Specifically for Tourist Destinations and Attractions

August 1, 2013 No Comments

To help local tourist destinations and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts, Silvercrest Advertising has launched a version of its Localized Media Automation Platform (LMap) specifically for this entertainment niche.

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, LMap’s state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family entertainment centers.

Attraction operators are provided with a login to an online tool which allows them to access advertising tactics that include, but are not limited to, print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets.  Users input the amount of money that they’d like to spend, and LMap indicates what they’ll receive for that investment.  Advertising tactics, zip codes or expenditure levels can then be adjusted accordingly. Once finalized, payment is done online with a credit card.

Data analytics represent another critical LMap benefit.  Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

“When we developed LMap for the tourist destination industry, we had one goal in mind: to help local entertainment venue operators bring more new and repeat visitors through their doors,” explained William Rodriguez, Silvercrest co-founder and president. “We know that they have a lot on their plates in running their businesses, and that’s why we designed LMap to be fast, intuitive, user-friendly and flexible.

“The best thing is that accessing and personalizing advertising tactics is free,” added Rodriguez.  “All users pay for is the media that we purchase on their behalf to get their marketing vehicles in the hands of their customers.”

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Sponsors

Midway Concepts (Circus Tops)

Premier designers of stainless steel food service equipment.

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

Sippers By Design

Design and manufacture of specialty custom-shaped drink containers.

Formula K Raceways

Go-karts, kiddie cars and bumper boats, go-kart parts and tires.

SnowMasters

Evaporative snow systems.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

Tear Repair

Tear-Aid industrial strength patches to repair holes and tears.

Art Attack

Theming, miniature golf, parade floats, 3D props, air-brushed murals, signage and art panels.

Empex Water Toys

Aquatons Water Toys

Precision Dynamics (PDC)

Wristbands with no hidden costs, Radio Frequency Identification (RFID) Wristband System.

American Changer

Bill and coin dispensers and counters, ticket machines and more.

Look Solutions

Fog machines.

West Coast Netting, Inc.

Experienced netting manufacturer on the leading edge of innovation.

Soft Play

Leader in designing, manufacturing and installing soft contained playground equipment.

Quik N' Crispy (QNC)

Quik n’ Crispy greaseless fryer.

Poly Products

Tables, benches and related products. Green products for a green world.

Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

Subway

Fresh food and sandwich options.

Birthday University

Concept development, training and birthday party touring seminars.

Playsmart

Patented soft play design, soft playgrounds.

Lazer Runner

Laser Tag Systems

Sureshot Redemption

One-stop source for prize redemption counters at entertainment centers.

Rio Syrup

Over 250 flavors, syrups and concentrates for shaved ice, sno cones, shushes, food colors. Now featuring Hawaiian Flower Cups.

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

Challenger Industries

Sports surfaces, carpets and mini-golf surfaces.

Broaster Co., The

Food programs and food service equipment.

Chestnut Identity Apparel

Uniform supply, embroidered apparel and flag manufacturing.

Gerber Manufacturing, Ltd.

Outdoor furniture, benches, picnic tables and grills.

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

Perfect Fry

Innovative and simple-to-operate countertop deep fryer Perfect Fryers.

Beckman Insurance Agency

Amusement attractions insurance.

Deltronic Labs Inc.

Ticket dispensers.

Family Fun Corp.

Waterpark walls for rivers, bumper boat and splash down pools.

Friedman Group Ins.

Insurance for amusement devices.

Sacoa

Designed and manufactures PlayCard, the rechargeable debit card system.

Amusement Entertainment Management (AEM)

Premier entertainment consultants.

Money Tree - ATM

ATM machines.

Comstock - Castle Stove

Commercial cooking equipment.

Center Edge Software

Facility Management Software Solutions

Spectrum Sports

Climbing walls, ropes courses, go-karts and more.

Embed

Provides innovative IT products and services with a primary focus on card-based solutions and database applications for the leisure and retail industries.

Richie's Italian Ice

Italian Ice Kiosks and Carts

Barron Games

Redemption air hockey games.

Knight Equipment

Drive cables for ferris wheels, Tilt-A-Whirls, Rock-O-Planes and many others.

Zebec Water Sports

Large variety of waterpark needs

Wapello Fabrications

Inflatables and portable amusements.

Funovation

Laser maze challenge

Stoelting
LMap Powered by Silvercrest
Premier Polysteel
Spectrum Sports
Cannonball Blaster
Funovation
Empex Water Toys