Silvercrest Advertising Launches a Version of its Localized Media Automation Platform (LMap) Specifically for Tourist Destinations and Attractions

August 1, 2013 No Comments

To help local tourist destinations and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts, Silvercrest Advertising has launched a version of its Localized Media Automation Platform (LMap) specifically for this entertainment niche.

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, LMap’s state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family entertainment centers.

Attraction operators are provided with a login to an online tool which allows them to access advertising tactics that include, but are not limited to, print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets.  Users input the amount of money that they’d like to spend, and LMap indicates what they’ll receive for that investment.  Advertising tactics, zip codes or expenditure levels can then be adjusted accordingly. Once finalized, payment is done online with a credit card.

Data analytics represent another critical LMap benefit.  Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

“When we developed LMap for the tourist destination industry, we had one goal in mind: to help local entertainment venue operators bring more new and repeat visitors through their doors,” explained William Rodriguez, Silvercrest co-founder and president. “We know that they have a lot on their plates in running their businesses, and that’s why we designed LMap to be fast, intuitive, user-friendly and flexible.

“The best thing is that accessing and personalizing advertising tactics is free,” added Rodriguez.  “All users pay for is the media that we purchase on their behalf to get their marketing vehicles in the hands of their customers.”

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Sponsors

A'maze Ventures, Inc.

Mazes for every location, new and used.

Weldon, Williams & Lick

Admission systems and wristband ticketing.

Klopp International, Inc. (Playmeter)

Quality coin counters and sorters.

Tear Repair

Tear-Aid industrial strength patches to repair holes and tears.

Subway

Fresh food and sandwich options.

GloCones

Flashing cotton candy cones.

Zebec Water Sports

Large variety of waterpark needs

Extreme Engineering

Industry leader in zip lines, climbing walls, jumper systems and adventure products.

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

Master Pitching Machine

Batting cages and pitching machines.

Lazer Runner

Laser Tag Systems

Lil Orbits Inc.

Food equipment, donut machines and vendor carts.

Omega Carpets

Printed carpeting for all your facility needs.

Splashtacular

Manufacturer of waterslides

Berk Paper & Supply

Concession supplies.

Flagship Carpet

Custom carpets and rugs.

Gould Manufacturing, Ltd.

Concession trailers and Antique, Jeep and Grand Prix auto rides.

Rides-4-U, INC.

New and used rides, kiddie, family, major and thrill.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

Funovation

Laser maze challenge

Tube Pro

Waterpark tubes.

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

Look Solutions

Fog machines.

Art Attack

Theming, miniature golf, parade floats, 3D props, air-brushed murals, signage and art panels.

Formula K Raceways

Go-karts, kiddie cars and bumper boats, go-kart parts and tires.

Fast Corp Vending

Frozen food vending machines

Empex Water Toys

Aquatons Water Toys

Xtreme Inflatables

Repair and service for all inflatable products.

Gold Medal Products Co.

Concession equipment, foods and beverages, popcorn, pretzels and snack foods.

Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

Sacoa

Designed and manufactures PlayCard, the rechargeable debit card system.

S&S Worldwide

Large Park amusement rides.

Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

Adventure Glass

Unique paddleboats.

Thomco Insurance (Fun Pro)

Fun Pro is an insurance program especially designed for party planners and party rental businesses.

Perfect Fry

Innovative and simple-to-operate countertop deep fryer Perfect Fryers.

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

Martin Professionals

A lighting supplier of choice for the entertainment industry.

Store on Wheels

Importer and distributor of quality toys, lighting and novelties. Cater to the amusement, retail and entertainment industries.

Richie's Italian Ice

Italian Ice Kiosks and Carts

Birthday University

Concept development, training and birthday party touring seminars.

Muncie Novelty Co., Inc.

Admissions, financial equipment, printing and tickets.

Barron Games

Redemption air hockey games.

Action Lighting Co.

Lighting supplies.

Gerber Manufacturing, Ltd.

Outdoor furniture, benches, picnic tables and grills.

Sureshot Redemption

One-stop source for prize redemption counters at entertainment centers.

Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

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