Silvercrest Advertising Launches a Version of its Localized Media Automation Platform (LMap) Specifically for Tourist Destinations and Attractions

August 1, 2013 No Comments

To help local tourist destinations and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts, Silvercrest Advertising has launched a version of its Localized Media Automation Platform (LMap) specifically for this entertainment niche.

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, LMap’s state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family entertainment centers.

Attraction operators are provided with a login to an online tool which allows them to access advertising tactics that include, but are not limited to, print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets.  Users input the amount of money that they’d like to spend, and LMap indicates what they’ll receive for that investment.  Advertising tactics, zip codes or expenditure levels can then be adjusted accordingly. Once finalized, payment is done online with a credit card.

Data analytics represent another critical LMap benefit.  Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

“When we developed LMap for the tourist destination industry, we had one goal in mind: to help local entertainment venue operators bring more new and repeat visitors through their doors,” explained William Rodriguez, Silvercrest co-founder and president. “We know that they have a lot on their plates in running their businesses, and that’s why we designed LMap to be fast, intuitive, user-friendly and flexible.

“The best thing is that accessing and personalizing advertising tactics is free,” added Rodriguez.  “All users pay for is the media that we purchase on their behalf to get their marketing vehicles in the hands of their customers.”

LMap Powered By Silvercrest

Back

Sorry, the comment form is closed at this time.

Sponsors

Master Pitching Machine

Batting cages and pitching machines.

Price Chopper, Inc. Wristbands

Admission, financial equipment and wristbands.

Penny Press

Penny souvenir machine, great for parks, FECs, bowling and skating centers, museums and tourist attractions.

Tear Repair

Tear-Aid industrial strength patches to repair holes and tears.

Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

Birthday University

Concept development, training and birthday party touring seminars.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

Amusement Entertainment Management (AEM)

Premier entertainment consultants.

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

Rides-4-U, INC.

New and used rides, kiddie, family, major and thrill.

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

Richie\’s Italian Ice

Italian Ice Kiosks and Carts

Subway

Fresh food and sandwich options.

American Changer

Bill and coin dispensers and counters, ticket machines and more.

Brunswick Bowling

Entertainment bowling center developer and manufacturer of bowling equipment and entertainment products.

Playsmart

Patented soft play design, soft playgrounds.

Knight Equipment

Drive cables for ferris wheels, Tilt-A-Whirls, Rock-O-Planes and many others.

Empex Water Toys

Aquatons Water Toys

Muncie Novelty Co., Inc.

Admissions, financial equipment, printing and tickets.

SnowMasters

Evaporative snow systems.

Laser Star

Laser shooting galleries, laser tag, dark ride target systems, overhead target ranges.

Cost of Wisconson

Creators of simulated environments, duplicate structures, sculpted figures, exhibits, water features, mini-golf and more.

See Coast Manufacturing Co., Inc.

Coin-operated binoculars and telescopes.

Rio Syrup

Over 250 flavors, syrups and concentrates for shaved ice, sno cones, shushes, food colors. Now featuring Hawaiian Flower Cups.

Weldon, Williams & Lick

Admission systems and wristband ticketing.

Soft Play

Leader in designing, manufacturing and installing soft contained playground equipment.

Lazer Runner

Laser Tag Systems

Comstock – Castle Stove

Commercial cooking equipment.

West Coast Netting, Inc.

Experienced netting manufacturer on the leading edge of innovation.

California Portable Dance Floor Company

CFX Composite & Effects

Special effects make-up and prosthetics

Klopp International, Inc. (Playmeter)

Quality coin counters and sorters.

Qubica

Sells capital equipment to bowling centers.

Gerber Manufacturing, Ltd.

Outdoor furniture, benches, picnic tables and grills.

Max Flight

Manufactures interactive virtual reality motion-platform game systems including networkable flight and roller coaster simulators.

Berk Paper & Supply

Concession supplies.

Beckman Insurance Agency

Amusement attractions insurance.

Aquaventronics

Research and development of interactive water games for use in the commercial amusement industry.

Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

Tarobots

Boxerjocks robotic boxing amusement ride game attraction.

Quik N\’ Crispy (QNC)

Quik n’ Crispy greaseless fryer.

R&R Creative Amusement Design

Designers of unique themed parks, attractions and environments for the entertainment business.

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

Midway Concepts (Circus Tops)

Premier designers of stainless steel food service equipment.

Barron Games

Redemption air hockey games.

International Special Events (ISERA)

Risk purchasing group, a better way to purchase liability insurance, specializing in inflatables and much more.

Nieco Corp

Nieco automatic broilers.

Spectrum
LMap Powered by Silvercrest
Extreme Engineering
Funovation
Rebound Unlimted, Inc.
Embed
LAIGames