Silvercrest Advertising Launches a Version of its Localized Media Automation Platform (LMap) Specifically for Tourist Destinations and Attractions

August 1, 2013 No Comments

To help local tourist destinations and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts, Silvercrest Advertising has launched a version of its Localized Media Automation Platform (LMap) specifically for this entertainment niche.

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, LMap’s state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family entertainment centers.

Attraction operators are provided with a login to an online tool which allows them to access advertising tactics that include, but are not limited to, print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets.  Users input the amount of money that they’d like to spend, and LMap indicates what they’ll receive for that investment.  Advertising tactics, zip codes or expenditure levels can then be adjusted accordingly. Once finalized, payment is done online with a credit card.

Data analytics represent another critical LMap benefit.  Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

“When we developed LMap for the tourist destination industry, we had one goal in mind: to help local entertainment venue operators bring more new and repeat visitors through their doors,” explained William Rodriguez, Silvercrest co-founder and president. “We know that they have a lot on their plates in running their businesses, and that’s why we designed LMap to be fast, intuitive, user-friendly and flexible.

“The best thing is that accessing and personalizing advertising tactics is free,” added Rodriguez.  “All users pay for is the media that we purchase on their behalf to get their marketing vehicles in the hands of their customers.”

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Sponsors

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

Rides-4-U, INC.

New and used rides, kiddie, family, major and thrill.

Zebec Water Sports

Large variety of waterpark needs

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

Gould Manufacturing, Ltd.

Concession trailers and Antique, Jeep and Grand Prix auto rides.

Lazer Runner

Laser Tag Systems

American Changer

Bill and coin dispensers and counters, ticket machines and more.

Rio Syrup

Over 250 flavors, syrups and concentrates for shaved ice, sno cones, shushes, food colors. Now featuring Hawaiian Flower Cups.

Look Solutions

Fog machines.

Coast to Coast

Coin-operated entertainment, crane machines.

Adventure Glass

Unique paddleboats.

Challenger Industries

Sports surfaces, carpets and mini-golf surfaces.

Spectrum Sports

Climbing walls, ropes courses, go-karts and more.

Cost of Wisconson

Creators of simulated environments, duplicate structures, sculpted figures, exhibits, water features, mini-golf and more.

Empex Water Toys

Aquatons Water Toys

Beckman Insurance Agency

Amusement attractions insurance.

A\’maze Ventures, Inc.

Mazes for every location, new and used.

Broaster Co., The

Food programs and food service equipment.

Friedman Group Ins.

Insurance for amusement devices.

Price Chopper, Inc. Wristbands

Admission, financial equipment and wristbands.

Fast Corp Vending

Frozen food vending machines

S&S Worldwide

Large Park amusement rides.

Tear Repair

Tear-Aid industrial strength patches to repair holes and tears.

Action Lighting Co.

Lighting supplies.

Weldon, Williams & Lick

Admission systems and wristband ticketing.

Penny Press

Penny souvenir machine, great for parks, FECs, bowling and skating centers, museums and tourist attractions.

Richie\’s Italian Ice

Italian Ice Kiosks and Carts

Birthday University

Concept development, training and birthday party touring seminars.

CFX Composite & Effects

Special effects make-up and prosthetics

Safari Ltd.

Leading manufacturer of innovative educational toys.

Brunswick Bowling

Entertainment bowling center developer and manufacturer of bowling equipment and entertainment products.

Barron Games

Redemption air hockey games.

West Coast Netting, Inc.

Experienced netting manufacturer on the leading edge of innovation.

Northeast Insurance (NIC)

Insurance programs.

Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

See Coast Manufacturing Co., Inc.

Coin-operated binoculars and telescopes.

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

Wells Fargo

Commercial insurance for inflatables and event planners.

Midway Concepts (Circus Tops)

Premier designers of stainless steel food service equipment.

Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

Art Attack

Theming, miniature golf, parade floats, 3D props, air-brushed murals, signage and art panels.

Funovation

Laser maze challenge

Gerber Manufacturing, Ltd.

Outdoor furniture, benches, picnic tables and grills.

Center Edge Software

Facility Management Software Solutions

Comstock – Castle Stove

Commercial cooking equipment.

California Portable Dance Floor Company

Harris Miniature Golf Course

Design and construction of miniature golf courses and water rides.

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Provides innovative IT products and services with a primary focus on card-based solutions and database applications for the leisure and retail industries.

Spectrum
Extreme Engineering
Funovation
Premier Polysteel
Rebound Unlimted, Inc.
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