Silvercrest Advertising Launches a Version of its Localized Media Automation Platform (LMap) Specifically for Tourist Destinations and Attractions

August 1, 2013 No Comments

To help local tourist destinations and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts, Silvercrest Advertising has launched a version of its Localized Media Automation Platform (LMap) specifically for this entertainment niche.

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, LMap’s state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family entertainment centers.

Attraction operators are provided with a login to an online tool which allows them to access advertising tactics that include, but are not limited to, print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets.  Users input the amount of money that they’d like to spend, and LMap indicates what they’ll receive for that investment.  Advertising tactics, zip codes or expenditure levels can then be adjusted accordingly. Once finalized, payment is done online with a credit card.

Data analytics represent another critical LMap benefit.  Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

“When we developed LMap for the tourist destination industry, we had one goal in mind: to help local entertainment venue operators bring more new and repeat visitors through their doors,” explained William Rodriguez, Silvercrest co-founder and president. “We know that they have a lot on their plates in running their businesses, and that’s why we designed LMap to be fast, intuitive, user-friendly and flexible.

“The best thing is that accessing and personalizing advertising tactics is free,” added Rodriguez.  “All users pay for is the media that we purchase on their behalf to get their marketing vehicles in the hands of their customers.”

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Sponsors

Broaster Co., The

Food programs and food service equipment.

Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

Sureshot Redemption

One-stop source for prize redemption counters at entertainment centers.

European Body Arts

Airbrushed temporary tattoo products and systems.

Poly Products

Tables, benches and related products. Green products for a green world.

Coast to Coast

Coin-operated entertainment, crane machines.

Laser Star

Laser shooting galleries, laser tag, dark ride target systems, overhead target ranges.

Knight Equipment

Drive cables for ferris wheels, Tilt-A-Whirls, Rock-O-Planes and many others.

Barron Games

Redemption air hockey games.

Nieco Corp

Nieco automatic broilers.

Harris Miniature Golf Course

Design and construction of miniature golf courses and water rides.

Mahoning Valley Mfg.

A complete line of Imperial strollers, wagons and safari utility vehicles.

Northeast Insurance (NIC)

Insurance programs.

Chestnut Identity Apparel

Uniform supply, embroidered apparel and flag manufacturing.

Gerber Manufacturing, Ltd.

Outdoor furniture, benches, picnic tables and grills.

Muncie Novelty Co., Inc.

Admissions, financial equipment, printing and tickets.

Penny Press

Penny souvenir machine, great for parks, FECs, bowling and skating centers, museums and tourist attractions.

Water Wars (T&D Enterprises of Brainerd)

Water Wars water balloon game, portable or startionary.

Art Attack

Theming, miniature golf, parade floats, 3D props, air-brushed murals, signage and art panels.

Richie's Italian Ice

Italian Ice Kiosks and Carts

Aquaventronics

Research and development of interactive water games for use in the commercial amusement industry.

Qubica

Sells capital equipment to bowling centers.

Lazer Runner

Laser Tag Systems

Formula K Raceways

Go-karts, kiddie cars and bumper boats, go-kart parts and tires.

Precision Dynamics (PDC)

Wristbands with no hidden costs, Radio Frequency Identification (RFID) Wristband System.

SnowMasters

Evaporative snow systems.

Extreme Engineering

Industry leader in zip lines, climbing walls, jumper systems and adventure products.

Tokens Direct

A wide variety of tokens.

Cost of Wisconson

Creators of simulated environments, duplicate structures, sculpted figures, exhibits, water features, mini-golf and more.

S&S Worldwide

Large Park amusement rides.

Midway Concepts (Circus Tops)

Premier designers of stainless steel food service equipment.

Action Lighting Co.

Lighting supplies.

Rides-4-U, INC.

New and used rides, kiddie, family, major and thrill.

Flagship Carpet

Custom carpets and rugs.

Omega Carpets

Printed carpeting for all your facility needs.

Kay Park Recreations Corp.

Picnic tables, grills, park benches, planters, trash containers and more.

Tarobots

Boxerjocks robotic boxing amusement ride game attraction.

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

A'maze Ventures, Inc.

Mazes for every location, new and used.

Tear Repair

Tear-Aid industrial strength patches to repair holes and tears.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

U.S. Bowling

Award-winning independent company brings bowling to your venue.

Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

Weldon, Williams & Lick

Admission systems and wristband ticketing.

Funovation

Laser maze challenge

Rio Syrup

Over 250 flavors, syrups and concentrates for shaved ice, sno cones, shushes, food colors. Now featuring Hawaiian Flower Cups.

Thomco Insurance (Fun Pro)

Fun Pro is an insurance program especially designed for party planners and party rental businesses.

Spectrum
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