Silvercrest Advertising Launches a Version of its Localized Media Automation Platform (LMap) Specifically for Tourist Destinations and Attractions

August 1, 2013 No Comments

To help local tourist destinations and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts, Silvercrest Advertising has launched a version of its Localized Media Automation Platform (LMap) specifically for this entertainment niche.

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, LMap’s state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family entertainment centers.

Attraction operators are provided with a login to an online tool which allows them to access advertising tactics that include, but are not limited to, print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets.  Users input the amount of money that they’d like to spend, and LMap indicates what they’ll receive for that investment.  Advertising tactics, zip codes or expenditure levels can then be adjusted accordingly. Once finalized, payment is done online with a credit card.

Data analytics represent another critical LMap benefit.  Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

“When we developed LMap for the tourist destination industry, we had one goal in mind: to help local entertainment venue operators bring more new and repeat visitors through their doors,” explained William Rodriguez, Silvercrest co-founder and president. “We know that they have a lot on their plates in running their businesses, and that’s why we designed LMap to be fast, intuitive, user-friendly and flexible.

“The best thing is that accessing and personalizing advertising tactics is free,” added Rodriguez.  “All users pay for is the media that we purchase on their behalf to get their marketing vehicles in the hands of their customers.”

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Sponsors

Friedman Group Ins.

Insurance for amusement devices.

Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

Wisdom Industries, Ltd.

Amusement ride manufacturer, new and used rides.

Spectrum Sports

Climbing walls, ropes courses, go-karts and more.

Formula K Raceways

Go-karts, kiddie cars and bumper boats, go-kart parts and tires.

Sippers By Design

Design and manufacture of specialty custom-shaped drink containers.

Wells Fargo

Commercial insurance for inflatables and event planners.

Richie's Italian Ice

Italian Ice Kiosks and Carts

Price Chopper, Inc. Wristbands

Admission, financial equipment and wristbands.

Qubica

Sells capital equipment to bowling centers.

Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

See Coast Manufacturing Co., Inc.

Coin-operated binoculars and telescopes.

GloCones

Flashing cotton candy cones.

A'maze Ventures, Inc.

Mazes for every location, new and used.

National Rock & Sculpture

Dedicated to the conceptual design and development of themed environments.

Gold Medal Products Co.

Concession equipment, foods and beverages, popcorn, pretzels and snack foods.

Safari Ltd.

Leading manufacturer of innovative educational toys.

Birthday University

Concept development, training and birthday party touring seminars.

Tear Repair

Tear-Aid industrial strength patches to repair holes and tears.

Water Wars (T&D Enterprises of Brainerd)

Water Wars water balloon game, portable or startionary.

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

Chestnut Identity Apparel

Uniform supply, embroidered apparel and flag manufacturing.

California Portable Dance Floor Company

Tube Pro

Waterpark tubes.

Quik N' Crispy (QNC)

Quik n’ Crispy greaseless fryer.

Xtreme Inflatables

Repair and service for all inflatable products.

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

Martin Professionals

A lighting supplier of choice for the entertainment industry.

Action Lighting Co.

Lighting supplies.

Fast Corp Vending

Frozen food vending machines

Comstock - Castle Stove

Commercial cooking equipment.

Brunswick Bowling

Entertainment bowling center developer and manufacturer of bowling equipment and entertainment products.

Art Attack

Theming, miniature golf, parade floats, 3D props, air-brushed murals, signage and art panels.

Nieco Corp

Nieco automatic broilers.

Money Tree - ATM

ATM machines.

Northeast Insurance (NIC)

Insurance programs.

Cost of Wisconson

Creators of simulated environments, duplicate structures, sculpted figures, exhibits, water features, mini-golf and more.

Coast to Coast

Coin-operated entertainment, crane machines.

Playsmart

Patented soft play design, soft playgrounds.

Kay Park Recreations Corp.

Picnic tables, grills, park benches, planters, trash containers and more.

Perfect Fry

Innovative and simple-to-operate countertop deep fryer Perfect Fryers.

Flagship Carpet

Custom carpets and rugs.

Gould Manufacturing, Ltd.

Concession trailers and Antique, Jeep and Grand Prix auto rides.

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

Thomco Insurance (Fun Pro)

Fun Pro is an insurance program especially designed for party planners and party rental businesses.

Precision Dynamics (PDC)

Wristbands with no hidden costs, Radio Frequency Identification (RFID) Wristband System.

Knight Equipment

Drive cables for ferris wheels, Tilt-A-Whirls, Rock-O-Planes and many others.

Johnny Rockets
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