Silvercrest Advertising Launches a Version of its Localized Media Automation Platform (LMap) Specifically for Tourist Destinations and Attractions

August 1, 2013 No Comments

To help local tourist destinations and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts, Silvercrest Advertising has launched a version of its Localized Media Automation Platform (LMap) specifically for this entertainment niche.

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, LMap’s state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family entertainment centers.

Attraction operators are provided with a login to an online tool which allows them to access advertising tactics that include, but are not limited to, print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets.  Users input the amount of money that they’d like to spend, and LMap indicates what they’ll receive for that investment.  Advertising tactics, zip codes or expenditure levels can then be adjusted accordingly. Once finalized, payment is done online with a credit card.

Data analytics represent another critical LMap benefit.  Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

“When we developed LMap for the tourist destination industry, we had one goal in mind: to help local entertainment venue operators bring more new and repeat visitors through their doors,” explained William Rodriguez, Silvercrest co-founder and president. “We know that they have a lot on their plates in running their businesses, and that’s why we designed LMap to be fast, intuitive, user-friendly and flexible.

“The best thing is that accessing and personalizing advertising tactics is free,” added Rodriguez.  “All users pay for is the media that we purchase on their behalf to get their marketing vehicles in the hands of their customers.”

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Sponsors

Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

Splashtacular

Manufacturer of waterslides

Gold Medal Products Co.

Concession equipment, foods and beverages, popcorn, pretzels and snack foods.

Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

CFX Composite & Effects

Special effects make-up and prosthetics

Sacoa

Designed and manufactures PlayCard, the rechargeable debit card system.

Lil Orbits Inc.

Food equipment, donut machines and vendor carts.

Tarobots

Boxerjocks robotic boxing amusement ride game attraction.

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

Chestnut Identity Apparel

Uniform supply, embroidered apparel and flag manufacturing.

Namco

Namco America is a premier manufacturer of coin-op arcade attractions, ranging from the hottest titles like Crazy Typhoon and Jumpin’ Jackpot to classic game-room experiences such as the Pac-Man 25th Anniversary upright that features Pac-Man, Ms. Pac-Man and Galaga. Specialized pieces such as Wonka Sweetland and Flamin Finger are favorites too! For arcade gaming fun, Namco America is your answer.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

Poly Products

Tables, benches and related products. Green products for a green world.

Beckman Insurance Agency

Amusement attractions insurance.

Deltronic Labs Inc.

Ticket dispensers.

Soft Play

Leader in designing, manufacturing and installing soft contained playground equipment.

Rio Syrup

Over 250 flavors, syrups and concentrates for shaved ice, sno cones, shushes, food colors. Now featuring Hawaiian Flower Cups.

SnowMasters

Evaporative snow systems.

American Changer

Bill and coin dispensers and counters, ticket machines and more.

Center Edge Software

Facility Management Software Solutions

Funovation

Laser maze challenge

Challenger Industries

Sports surfaces, carpets and mini-golf surfaces.

Sippers By Design

Design and manufacture of specialty custom-shaped drink containers.

Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

Subway

Fresh food and sandwich options.

Zebec Water Sports

Large variety of waterpark needs

Penny Press

Penny souvenir machine, great for parks, FECs, bowling and skating centers, museums and tourist attractions.

Laser Star

Laser shooting galleries, laser tag, dark ride target systems, overhead target ranges.

Spectrum Sports

Climbing walls, ropes courses, go-karts and more.

Rides-4-U, INC.

New and used rides, kiddie, family, major and thrill.

Barron Games

Redemption air hockey games.

Water Wars (T&D Enterprises of Brainerd)

Water Wars water balloon game, portable or startionary.

Qubica

Sells capital equipment to bowling centers.

Master Pitching Machine

Batting cages and pitching machines.

Quik N' Crispy (QNC)

Quik n’ Crispy greaseless fryer.

Weldon, Williams & Lick

Admission systems and wristband ticketing.

Look Solutions

Fog machines.

Brunswick Bowling

Entertainment bowling center developer and manufacturer of bowling equipment and entertainment products.

Harris Miniature Golf Course

Design and construction of miniature golf courses and water rides.

Knight Equipment

Drive cables for ferris wheels, Tilt-A-Whirls, Rock-O-Planes and many others.

Hoffman Mint

Tokens, medals, coins and key tags.

See Coast Manufacturing Co., Inc.

Coin-operated binoculars and telescopes.

Sureshot Redemption

One-stop source for prize redemption counters at entertainment centers.

Mahoning Valley Mfg.

A complete line of Imperial strollers, wagons and safari utility vehicles.

Embed

Provides innovative IT products and services with a primary focus on card-based solutions and database applications for the leisure and retail industries.

Formula K Raceways

Go-karts, kiddie cars and bumper boats, go-kart parts and tires.

Lazer Runner

Laser Tag Systems

Spectrum
LMap Powered by Silvercrest
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Funovation