Silvercrest Advertising Launches a Version of its Localized Media Automation Platform (LMap) Specifically for Tourist Destinations and Attractions

August 1, 2013 No Comments

To help local tourist destinations and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts, Silvercrest Advertising has launched a version of its Localized Media Automation Platform (LMap) specifically for this entertainment niche.

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, LMap’s state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family entertainment centers.

Attraction operators are provided with a login to an online tool which allows them to access advertising tactics that include, but are not limited to, print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets.  Users input the amount of money that they’d like to spend, and LMap indicates what they’ll receive for that investment.  Advertising tactics, zip codes or expenditure levels can then be adjusted accordingly. Once finalized, payment is done online with a credit card.

Data analytics represent another critical LMap benefit.  Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

“When we developed LMap for the tourist destination industry, we had one goal in mind: to help local entertainment venue operators bring more new and repeat visitors through their doors,” explained William Rodriguez, Silvercrest co-founder and president. “We know that they have a lot on their plates in running their businesses, and that’s why we designed LMap to be fast, intuitive, user-friendly and flexible.

“The best thing is that accessing and personalizing advertising tactics is free,” added Rodriguez.  “All users pay for is the media that we purchase on their behalf to get their marketing vehicles in the hands of their customers.”

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Sponsors

Store on Wheels

Importer and distributor of quality toys, lighting and novelties. Cater to the amusement, retail and entertainment industries.

National Rock & Sculpture

Dedicated to the conceptual design and development of themed environments.

Adventure Glass

Unique paddleboats.

Tube Pro

Waterpark tubes.

Birthday University

Concept development, training and birthday party touring seminars.

Aquaventronics

Research and development of interactive water games for use in the commercial amusement industry.

Zebec Water Sports

Large variety of waterpark needs

Wells Fargo

Commercial insurance for inflatables and event planners.

See Coast Manufacturing Co., Inc.

Coin-operated binoculars and telescopes.

Northeast Insurance (NIC)

Insurance programs.

Muncie Novelty Co., Inc.

Admissions, financial equipment, printing and tickets.

Flagship Carpet

Custom carpets and rugs.

Playsmart

Patented soft play design, soft playgrounds.

A\’maze Ventures, Inc.

Mazes for every location, new and used.

Martin Professionals

A lighting supplier of choice for the entertainment industry.

Spectrum Sports

Climbing walls, ropes courses, go-karts and more.

S&S Worldwide

Large Park amusement rides.

Poly Products

Tables, benches and related products. Green products for a green world.

Laser Star

Laser shooting galleries, laser tag, dark ride target systems, overhead target ranges.

California Portable Dance Floor Company

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

Omega Carpets

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SnowMasters

Evaporative snow systems.

Sippers By Design

Design and manufacture of specialty custom-shaped drink containers.

Harris Miniature Golf Course

Design and construction of miniature golf courses and water rides.

Gould Manufacturing, Ltd.

Concession trailers and Antique, Jeep and Grand Prix auto rides.

Money Tree – ATM

ATM machines.

Water Wars (T&D Enterprises of Brainerd)

Water Wars water balloon game, portable or startionary.

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

International Special Events (ISERA)

Risk purchasing group, a better way to purchase liability insurance, specializing in inflatables and much more.

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

Gerber Manufacturing, Ltd.

Outdoor furniture, benches, picnic tables and grills.

Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

Funovation

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Richie\’s Italian Ice

Italian Ice Kiosks and Carts

Xtreme Inflatables

Repair and service for all inflatable products.

Soft Play

Leader in designing, manufacturing and installing soft contained playground equipment.

Mahoning Valley Mfg.

A complete line of Imperial strollers, wagons and safari utility vehicles.

Precision Dynamics (PDC)

Wristbands with no hidden costs, Radio Frequency Identification (RFID) Wristband System.

Price Chopper, Inc. Wristbands

Admission, financial equipment and wristbands.

Midway Concepts (Circus Tops)

Premier designers of stainless steel food service equipment.

Tokens Direct

A wide variety of tokens.

Beckman Insurance Agency

Amusement attractions insurance.

Berk Paper & Supply

Concession supplies.

Empex Water Toys

Aquatons Water Toys

Nieco Corp

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