Silvercrest Advertising Launches a Version of its Localized Media Automation Platform (LMap) Specifically for Tourist Destinations and Attractions

August 1, 2013 No Comments

To help local tourist destinations and attractions increase visitor traffic, save money on media buying, and better analyze the results of their marketing efforts, Silvercrest Advertising has launched a version of its Localized Media Automation Platform (LMap) specifically for this entertainment niche.

First introduced in the food and beverage arena to give franchisees a cost-effective way to offer personalized promotions to area residents, LMap’s state-of-the-art technology now extends the same benefits to operators of local amusement parks, zoos, waterparks, ice/roller skating rinks, laser tag facilities, go-kart tracks, miniature golf courses and other popular family entertainment centers.

Attraction operators are provided with a login to an online tool which allows them to access advertising tactics that include, but are not limited to, print ads, door hangers, e-mail marketing, workplace media, free-standing inserts and solo mail pieces.  After they select the tactics they’d like to use, they customize the pieces with their street address, the offer(s) they’d like to extend to their customer base and the offer expiration dates, and identify geo-targeted zip codes based on their desired demographic reach. The approved pieces are then submitted for production, and distributed utilizing Silvercrest’s media buying expertise and relationships with thousands of outlets across the country.

LMap was designed to accommodate varying marketing budgets.  Users input the amount of money that they’d like to spend, and LMap indicates what they’ll receive for that investment.  Advertising tactics, zip codes or expenditure levels can then be adjusted accordingly. Once finalized, payment is done online with a credit card.

Data analytics represent another critical LMap benefit.  Tourist attraction operators can scan visitors’ coupons to determine the number of pieces redeemed and which offers appealed most to individual demographic sectors.  They can then determine the ROI on each marketing effort, and tweak their messaging for future consumer promotions.

“When we developed LMap for the tourist destination industry, we had one goal in mind: to help local entertainment venue operators bring more new and repeat visitors through their doors,” explained William Rodriguez, Silvercrest co-founder and president. “We know that they have a lot on their plates in running their businesses, and that’s why we designed LMap to be fast, intuitive, user-friendly and flexible.

“The best thing is that accessing and personalizing advertising tactics is free,” added Rodriguez.  “All users pay for is the media that we purchase on their behalf to get their marketing vehicles in the hands of their customers.”

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Sponsors

Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

Chestnut Identity Apparel

Uniform supply, embroidered apparel and flag manufacturing.

Fast Corp Vending

Frozen food vending machines

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

Nieco Corp

Nieco automatic broilers.

Gerber Manufacturing, Ltd.

Outdoor furniture, benches, picnic tables and grills.

Knight Equipment

Drive cables for ferris wheels, Tilt-A-Whirls, Rock-O-Planes and many others.

Coast to Coast

Coin-operated entertainment, crane machines.

Xtreme Inflatables

Repair and service for all inflatable products.

S&S Worldwide

Large Park amusement rides.

Martin Professionals

A lighting supplier of choice for the entertainment industry.

Playsmart

Patented soft play design, soft playgrounds.

Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

Subway

Fresh food and sandwich options.

Precision Dynamics (PDC)

Wristbands with no hidden costs, Radio Frequency Identification (RFID) Wristband System.

Lazer Runner

Laser Tag Systems

Berk Paper & Supply

Concession supplies.

Friedman Group Ins.

Insurance for amusement devices.

Brunswick Bowling

Entertainment bowling center developer and manufacturer of bowling equipment and entertainment products.

Adventure Golf

Miniature golf courses, consultants, architecture and design.

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

U.S. Bowling

Award-winning independent company brings bowling to your venue.

California Portable Dance Floor Company

Rides-4-U, INC.

New and used rides, kiddie, family, major and thrill.

Northeast Insurance (NIC)

Insurance programs.

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

Store on Wheels

Importer and distributor of quality toys, lighting and novelties. Cater to the amusement, retail and entertainment industries.

Zebec Water Sports

Large variety of waterpark needs

Tokens Direct

A wide variety of tokens.

Poly Products

Tables, benches and related products. Green products for a green world.

Funovation

Laser maze challenge

Birthday University

Concept development, training and birthday party touring seminars.

Richie's Italian Ice

Italian Ice Kiosks and Carts

Aquaventronics

Research and development of interactive water games for use in the commercial amusement industry.

Weldon, Williams & Lick

Admission systems and wristband ticketing.

Mahoning Valley Mfg.

A complete line of Imperial strollers, wagons and safari utility vehicles.

GloCones

Flashing cotton candy cones.

SnowMasters

Evaporative snow systems.

Qubica

Sells capital equipment to bowling centers.

Midway Concepts (Circus Tops)

Premier designers of stainless steel food service equipment.

Soft Play

Leader in designing, manufacturing and installing soft contained playground equipment.

Max Flight

Manufactures interactive virtual reality motion-platform game systems including networkable flight and roller coaster simulators.

Namco

Namco America is a premier manufacturer of coin-op arcade attractions, ranging from the hottest titles like Crazy Typhoon and Jumpin’ Jackpot to classic game-room experiences such as the Pac-Man 25th Anniversary upright that features Pac-Man, Ms. Pac-Man and Galaga. Specialized pieces such as Wonka Sweetland and Flamin Finger are favorites too! For arcade gaming fun, Namco America is your answer.

Action Lighting Co.

Lighting supplies.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

Amusement Entertainment Management (AEM)

Premier entertainment consultants.

Spectrum
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Funovation