Axalta Coating Systems Launches New Identity

June 12, 2013 No Comments

Axalta Coating Systems, a leading global supplier of liquid and powder coatings, has rolled out a new corporate brand identity that captures the scope of its business around the world. The new logo highlights the Axalta name as well as its focus on performance and will provide a consistent and clear symbol of the company and the products and services Axalta provides to over 120,000 customers in 130 countries.
“We’re tremendously excited about our new look and what it says about our future. It embodies our commitment to move ahead in the marketplace, putting customers first and offering an exciting portfolio of brands,” explained Axalta Chairman and CEO Charles Shaver. “As a leading global company that is 100 percent dedicated to developing, manufacturing and distributing coatings, we are poised to perform and deliver on our customer commitment.”
Axalta Coating Systems is a leading global provider of liquid and powder coatings to automotive, transportation, general industrial and selected architectural and decorative customers. Axalta Coating Systems, formerly DuPont Performance Coatings, will continue to build on over 145 years of experience in the coatings industry. Architectural and decorative customers who manufacture windows, doors and cladding as well as furniture rely on Alesta® powder coatings for brilliant colors and corrosion resistance.

The new Axalta Coating Systems logo.

The new Axalta Coating Systems logo.

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