News Flashes from Tourist Attractions & Parks Magazine

May 29, 2013 No Comments

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Palace Entertainment Parks Are Red Cross Donation Sites for Midwest Storm Relief Fund

In light of the recent tornadoes that occurred in Oklahoma and Texas, all Palace Entertainment parks will collect donations for American Red Cross Disaster Relief.  Guests will be able to make donations at registers upon entering the park beginning Saturday, May 25 through Sunday, June 2.  All donations will be sent directly to the Red Cross for Spring Storms 2013.

“We know people want to help and don’t always know how.  This is our way to facilitate.  Guests can donate as little as $1, every little bit we can collect will help the victims in the city of Moore and other affected communities,” said Palace Entertainment President and CEO Fernando Eiroa.

Bay Tek Games Shows Beer Pong Master at the WAMO State Dart Tournament

Bay Tek Games was fortunate enough to attend and show their new Beer Pong Master game the WAMO State Dart tournament in Green Bay, Wis., this last weekend.

The games were there for pay to play with the money being donated to the WAMO charity fund.  There was over $500 for WAMO charity.  Members of the Bay Tek Games’ Promo Team encouraged dart players to give Beer Pong Master a shot.  There were different contests and promotions throughout the weekend that kept the players coming back.

“Dart players loved Beer Pong Master! Every time I looked over at the Beer Pong Master games there were many folks playing them and having fun!  I’d like to thank Bay Tek Games for sending the Beer Pong Master games to WAMO dart tourney – the players had a blast playing them,” said Mary Levine of Bullseye Games.

One of Bay Tek’s newest games, Beer Pong Master is a self-contained twist on the very popular social game Beer Pong, without the mess.  It is played by bouncing or tossing the balls into the cups, trying to land in each one, and turning the lights off before the allotted time runs out.

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Special Tourist Attractions & Parks eNewsletter Feature

Strategies to Offer the Best Attractions, Bowling and Games

Owners and operators of leisure entertainment facilities need to think a bit outside the box when striving to feature the “best” attractions, bowling and games.

In attractions, especially, “best” can often be equated with “newest,” pointed out Brian McClintic, vice president, MaxFlight Corp. McClintic said some operators make the mistake of resting on their laurels rather than closely tracking the latest introductions by reading industry publications and attending trade shows such as IAAPA. Many also neglect to look at what competitors are doing in terms of adding attractions.

“If the competition has an attraction that is definitely a hit, it’s wise to seriously consider bringing one in if it is doable from the standpoint of budget and facility size,” McClintic asserted. “This way, you at least establish parity with the other facility and can then try to ‘one-up’ it in another area, such as foodservice.” MaxFlight’s FS3000 flight simulators now feature high-definition, 3D visuals.

McClintic added that when an attraction is new, guests have a greater tendency to provide free advertising for the operation in which it has been implemented. “People will take iPhone videos of themselves and their friends enjoying the attraction, and post them on social media along with a comment about the ‘cool new ride’ or whatever,” he explained.

Dutch Magrath, president of Amusement Products Co., corroborated McClintic’s comments, noting that in guests’ minds, “newest” and “best” can mean a different twist on a staple attraction. For two of his Sports Connection family entertainment centers in Charlotte, N.C., Owner Allan Haseley chose to introduce the company’s Spin Zone bumper cars because they can be spun around in addition to moving forward and backward.  Several Boomers! locations, including those in Irvine and Upland, Calif., now feature “high-octane” go-karts that careen around the track at a far faster speed than older models.

As for bowling, “best” depends on the type of facility and its clientele, according to U.S. Bowling Corp. For example, just as many traditional bowling alleys are introducing “cosmic bowling” and “rock-and-bowl” to attract the teenage and young adult crowd, a significant number of family entertainment centers are adding mini-bowling systems such as Rollerball, available from U.S. Bowling, and Highway 66, from QubicaAMF. Laser Tag of Metairie, in Metairie, La., touts a Rollerball system, which management believes is a better fit for a family entertainment center than traditional lanes, and one of Sports Connection’s locations in Charlotte has debuted Highway 66.

For facilities that want to cater to a sophisticated corporate crowd, special bowling areas fall under the “best” umbrella. Kings Bowl Orlando in Orlando, Fla., a U.S. Bowling customer that promotes itself as a retro-style bowling alley, full-service lounge and restaurant, has 22 10-pin lanes, but also touts the private King Pin Room, which has four lanes. At Berks Lanes in Sinking Spring, Pa., eight of 48 lanes were recently converted to a private bowling area using U.S. Bowling’s video masking units.

Meanwhile, when it comes to games, offering the “best” necessitates periodically assessing the lineup to weed out poor performers and replacing these duds with new options. Tom Walsh, Jr., owner of Uncle Sam Lanes and Green Island Lanes in Green Island, N.Y., follows such a procedure once very few months, as does Paul Nocek, owner of Lucky Lanes in Freedonia, N.Y.

Both Walsh and Nocek have found that it pays for to keep a close watch on overall patterns in game usage. Walsh said he learned this the hard way, when he noticed that video games were losing steam while redemption game play was on the upswing, but did not swap out the former for the latter fast enough to prevent a loss of revenues. Redemption games are still king, the operators noted. “Kids have all sorts of video games at home, and arcade video games really can’t compete with those,” Nocek stated. Redemption games are currently the ticket.

In attempting to find the “best” games for any leisure entertainment facility, it also behooves operators to solicit feedback from customers and heed their demands. At Sunset Recreation in Albany, N.Y., Owner George Hoffman discovered through this approach that a shooting game that appeared to be popular among patrons of other leisure entertainment facilities was not winning any points with his clientele. “Parents thought it was too violent, and they did not like their children to play it,” he said. The game was subsequently replaced with an option deemed far more suited to the large population of families with younger children who frequent the facility regularly.

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