Simple, Clear and Concise: Finding the Communication that Works

February 5, 2013 9 Comments

Blog Editor Allen F. Weitzel has been a trailblazer in the recreation field for 45 seasons, most recently leading the safety and training department at a California amusement park for 25 seasons.

Blog Editor Allen F. Weitzel has been a trailblazer in the recreation field for 45 seasons, most recently leading the safety and training department at a California amusement park for 25 seasons.

By Allen F. Weitzel

No one can argue that clear information and communication are critical to running a successful facility. Everyone has to be on the same page to make the operation run seamlessly. However, how do you find one level of communication that works with the many different levels of your workers?

Where To Find It?

Communication is all around you. It needs to work successfully in all functions of the organization: company goals, policies, job descriptions, training, supervision, performance appraisals, skill enhancement, customer service, sales, maintenance, and safety, to name a few. We have all been in situations where poor communication caused a problem or prevented a problem from being solved.

The Target

In order for all employees to understand directions, set a level of written communication that must not be overruled. An eighth grade reading level is generally understandable by most people. Set language policies, specifying which language will be used throughout the company. Set policies forbidding slang and shortcuts. Set policies regarding critical information and whether or not it can be conveyed via electronic means. Whatever your fail-safe level is for proper communication, set the standards, publish them, constantly hire and train employees using those standards, and do not compromise.

When To Use it

You do not want to dumb-down your organization to the point of hampering creativity and growth. When workers, trainers and managers are operating in a face-to-face role, leaders should be comfortable talking at their normal level of communication. However, they must carefully observe their audience to make sure everyone understands the ideas that are conveyed. If that is not happening, the leader must change the level of the communication, and make it understandable.

When Not To

Avoid using slang. Only employ the use of humor or informal communications when you are face-to-face. If the employee or guest is required to gather information by reading, make sure all such communications are simple and clear, leaving no doubt as to the written message. Require someone in the organization to regularly make sure all written documents are clear, conform to your target values, and do not leave ambiguity that could result in harm to persons or the organization. (What’s ambiguity? Is that an eighth grade word?)

Address the Ages

We are a diverse society. Trainers need to understand that multiple levels of education or communication will exist among workers. They must realize that people learn in different ways. Some like to be next to each other when learning. Others like to “have their space.” Management needs to address the age and language issues between workers and leaders, as well as culture differences. The solution is keeping all communication simple and clear. It may be boring, but it is necessary.

Work On You

Leaders must show a real interest in making sure that all people receive clear information on issues that concern them. Help others understand information when they are struggling. Forget the slogans and homilies. (What is a homily? My point, exactly!) Make sure your communications are always clear and understandable.


There are certain pitfalls that can create obstacles to clear communication such as e-mail, poorly written employee guides and policies, voice mail and texting. Make sure that if these mediums are used, the messages are short and clean. If you want a longer, more detailed transfer of information, do so face-to-face. Visual body language is an important part of clear communication. Unpolished or unskilled trainers can also create communication barriers, so make sure your company messengers are good at their task. Review their performance regularly.

Say It, Repeat It, Test It

Be clear in what you say. Repeat what you say and make sure the listener understands the message. Follow up to make sure the message remains clear over time and that the listener still remembers the correct data.

The Obligation

Management has the responsibility to make sure communication is always clear, understood and followed. The same level of communication must be used with suppliers or outside vendors.


When writing and editing this message, I left in several words that are part of my common vocabulary, but might have been tough for readers to understand. They would not normally appear in work communications. In my classes, I watch for confusion on the faces of the workers. If in doubt, I will ask if the class understood my meaning. If they did not, I clarify in simple terms, but I do so in a way that will allow them to maintain their self-worth. Never let employees feel uncomfortable if something is not understood. Doing it right in the first place is the key to success.

9 Comments to “Simple, Clear and Concise: Finding the Communication that Works”
  1. Dan Blanquie says:


    Thanks for sharing your wealth of experience. I enjoyed this article. I try to emulate these communication tips.

    • Dan, Thanks for writing in… Knowing your company as I do, I am sure you folks do a great job of communicating. Here’s to continued success. Best wishes and thanks, Allen

  2. Diane says:

    Great article!! I so agree with the idea that if there is any question of someone understanding, especially what is expected of them, that face to face is the way to go. There is nothing more unsettling than to have someone email you “I understand” when you are pretty sure they don’t…but you can’t want to repeat yourself, as that could harm their self worth.

    • Thanks, Diane. I appreciate your outlook on it. It is really hard to avoid the old school/new school comparison, but texting and email (if not done properly) can really mess up communication. Even those who love texting and email can agree that communication problems can happen if one is not careful. Thanks for the input and example. Hope all is well. Best, Allen

  3. Neil Fallstead says:

    As usual very well written and dare i say UNDERSTOOD….!!
    Neil Fallstead

    • Neil, I understand, too. Glad you agree with the concepts presented. Thanks for writing in and sharing your thoughts with our readers. Have a great 2013. Best regards, Allen

  4. Barbara Hogan says:

    Excellent article. And as we all know, many employees will not ask a question if they don’t understand something. They do not want to look stupid in front of their co-workers or management. You have explained a great way to get the right message to all employees.

    Thank you Allen.

    • Barbara, Thanks. Much appreciated. This topic is so broad, it is tough to cover all the elements of communication in a tiny blog. Thanks for reminding us about the concerns that employees have that often go unspoken. As technology advances, communication becomes more and more difficult for both sides. Leaders, Supervisors, and trainers need to work harder to keep everyone on track. Thanks for your input. Best, Allen



Flashing cotton candy cones.


Evaporative snow systems.

Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

S&S Worldwide

Large Park amusement rides.

Precision Dynamics (PDC)

Wristbands with no hidden costs, Radio Frequency Identification (RFID) Wristband System.

Master Pitching Machine

Batting cages and pitching machines.

Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

Formula K Raceways

Go-karts, kiddie cars and bumper boats, go-kart parts and tires.

Richie\’s Italian Ice

Italian Ice Kiosks and Carts

Extreme Engineering

Industry leader in zip lines, climbing walls, jumper systems and adventure products.

International Special Events (ISERA)

Risk purchasing group, a better way to purchase liability insurance, specializing in inflatables and much more.

Brunswick Bowling

Entertainment bowling center developer and manufacturer of bowling equipment and entertainment products.


Namco America is a premier manufacturer of coin-op arcade attractions, ranging from the hottest titles like Crazy Typhoon and Jumpin’ Jackpot to classic game-room experiences such as the Pac-Man 25th Anniversary upright that features Pac-Man, Ms. Pac-Man and Galaga. Specialized pieces such as Wonka Sweetland and Flamin Finger are favorites too! For arcade gaming fun, Namco America is your answer.


Patented soft play design, soft playgrounds.

Family Fun Corp.

Waterpark walls for rivers, bumper boat and splash down pools.

European Body Arts

Airbrushed temporary tattoo products and systems.

A\’maze Ventures, Inc.

Mazes for every location, new and used.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

Lazer Runner

Laser Tag Systems

Klopp International, Inc. (Playmeter)

Quality coin counters and sorters.

Rio Syrup

Over 250 flavors, syrups and concentrates for shaved ice, sno cones, shushes, food colors. Now featuring Hawaiian Flower Cups.


Research and development of interactive water games for use in the commercial amusement industry.

Look Solutions

Fog machines.

Art Attack

Theming, miniature golf, parade floats, 3D props, air-brushed murals, signage and art panels.

Weldon, Williams & Lick

Admission systems and wristband ticketing.

Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

California Portable Dance Floor Company

Wisdom Industries, Ltd.

Amusement ride manufacturer, new and used rides.

American Changer

Bill and coin dispensers and counters, ticket machines and more.

Gerber Manufacturing, Ltd.

Outdoor furniture, benches, picnic tables and grills.


Sells capital equipment to bowling centers.

Rides-4-U, INC.

New and used rides, kiddie, family, major and thrill.

R&R Creative Amusement Design

Designers of unique themed parks, attractions and environments for the entertainment business.

Gold Medal Products Co.

Concession equipment, foods and beverages, popcorn, pretzels and snack foods.


A premier source for lamps, LEDs, batteries and lighting-related and electrical products.

Price Chopper, Inc. Wristbands

Admission, financial equipment and wristbands.


Manufacturer of waterslides

Knight Equipment

Drive cables for ferris wheels, Tilt-A-Whirls, Rock-O-Planes and many others.

Beckman Insurance Agency

Amusement attractions insurance.

Amusement Entertainment Management (AEM)

Premier entertainment consultants.

Lil Orbits Inc.

Food equipment, donut machines and vendor carts.

Center Edge Software

Facility Management Software Solutions

Thomco Insurance (Fun Pro)

Fun Pro is an insurance program especially designed for party planners and party rental businesses.

Hoffman Mint

Tokens, medals, coins and key tags.

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

Barron Games

Redemption air hockey games.

Store on Wheels

Importer and distributor of quality toys, lighting and novelties. Cater to the amusement, retail and entertainment industries.

Extreme Engineering
Rebound Unlimted, Inc.