Invest in a colorful menu. Showcase the foods with full-color photos. And if the venue or restaurant has a theme, match the menu graphics and style with that theme. For example, a tropical restaurant might feature a brightly colored menu, while a retro or even diner-themed eatery might play off of 1950s Americana.
Include a kid’s menu. Even if this menu features just a few items – like fish sticks, pizza or chicken fingers – having convenient-sized plates and prices will make it easier for parents to select the most appropriate food. Also consider adding a few healthy alternatives for kids, such as veggie sticks in lieu of French fries.
Offer specials. While frequent customers may have favorite menu items, adding special sides and dishes can make the experience unique during each visit. It might also inspire them to try different menu items that are seasonal or holiday themed. Also becoming popular are social media apps like FourSquare and LevelUp that allow guests to charge fees directly on their smart phones with discounts for sharing the destination’s link or simply “checking in.”
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