The Top Five Marketing Tools Your Center Should Have

April 5, 2012 No Comments

The path to creating excitement for your center has been changing lately. Are you keeping up? Here are five things your FEC should have in place to embrace the new promotional landscape:

  • Modernize your website. Websites were never intended to be created and ignored. Are you keeping the content on your site fresh? Consider moving to a “CMS” or Content Management System. Having a CMS site allows you to login through the administrative panel and manage the site’s content, pictures and other features. There are many good programs out there, but three “Open Source” (or free) programs are WordPress, Drupal and Joomla!. CMSs make managing your site easier, so you’re more likely to update it more often.
  • Facebook page. This is a no brainer. With 800-plus million users, and the average United States account holder spending 27-plus hours a month participating, Facebook dominates the way we discuss our lives. How much time is your staff committing to Facebook? Just like any tool, you get out of it what you put into it. Learn how to use your page, incorporate it into your website and see sales results.
  • Maximize review sites. Savvy out-of-home entertainment seekers no longer trust your advertising. They need feedback, and increasingly they look to four sources for this feedback. Update your center’s “Google Places,” “Yelp,” “Urban Spoon” and “Trip Advisor” listings with current hours, photos, menus and links. You should also be encouraging guests to leave reviews in your email, Facebook and face-to-face conversations. The case has been made that businesses with good reviews benefit greatly. Lots of good reviews also diminish the harm that bad reviews can have on your word of mouth. The best part? The review sites are free for basic listings.
  • Establish Clear “Check-In” listings. Active people with smart phones love to tell their friends what they are doing at any given time. They do this via FourSquare and Facebook “Check-In.” Make sure your center is accurately listed, and link your location to your customized listing. Every time someone does a “Check-In” it’s a free promotion to their friends about you.
  • Capture guest’s emails. A website is increasingly important as a “virtual brochure” but once a guest has visited, tools like email and Facebook help you maintain the relationship. What are you doing to capture your guests while they are in the facility? Most card systems have a way to store email addresses, and the new touchinkiosks.com opt-in device can also help automate the process. Think of each email you have on your list being worth $5. How much money walks out the door everyday because you aren’t taking active steps to get customers into your database?

(Peter Starkel of Traverse City, Mich., is a partner at Brand Champion/Fun Advisors, with clients nationwide.)

Back

Sorry, the comment form is closed at this time.

Sponsors

Sureshot Redemption

One-stop source for prize redemption counters at entertainment centers.

Max Flight

Manufactures interactive virtual reality motion-platform game systems including networkable flight and roller coaster simulators.

International Special Events (ISERA)

Risk purchasing group, a better way to purchase liability insurance, specializing in inflatables and much more.

Chestnut Identity Apparel

Uniform supply, embroidered apparel and flag manufacturing.

Safari Ltd.

Leading manufacturer of innovative educational toys.

Look Solutions

Fog machines.

Tokens Direct

A wide variety of tokens.

Amusement Entertainment Management (AEM)

Premier entertainment consultants.

Knight Equipment

Drive cables for ferris wheels, Tilt-A-Whirls, Rock-O-Planes and many others.

Gould Manufacturing, Ltd.

Concession trailers and Antique, Jeep and Grand Prix auto rides.

Action Lighting Co.

Lighting supplies.

Adventure Glass

Unique paddleboats.

Family Fun Corp.

Waterpark walls for rivers, bumper boat and splash down pools.

Subway

Fresh food and sandwich options.

Cost of Wisconson

Creators of simulated environments, duplicate structures, sculpted figures, exhibits, water features, mini-golf and more.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

Deltronic Labs Inc.

Ticket dispensers.

Tarobots

Boxerjocks robotic boxing amusement ride game attraction.

West Coast Netting, Inc.

Experienced netting manufacturer on the leading edge of innovation.

Mahoning Valley Mfg.

A complete line of Imperial strollers, wagons and safari utility vehicles.

Challenger Industries

Sports surfaces, carpets and mini-golf surfaces.

Gerber Manufacturing, Ltd.

Outdoor furniture, benches, picnic tables and grills.

Price Chopper, Inc. Wristbands

Admission, financial equipment and wristbands.

Wapello Fabrications

Inflatables and portable amusements.

Coast to Coast

Coin-operated entertainment, crane machines.

Adventure Golf

Miniature golf courses, consultants, architecture and design.

U.S. Bowling

Award-winning independent company brings bowling to your venue.

Spectrum Sports

Climbing walls, ropes courses, go-karts and more.

Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

Hoffman Mint

Tokens, medals, coins and key tags.

Thomco Insurance (Fun Pro)

Fun Pro is an insurance program especially designed for party planners and party rental businesses.

Tube Pro

Waterpark tubes.

Rides-4-U, INC.

New and used rides, kiddie, family, major and thrill.

Zebec Water Sports

Large variety of waterpark needs

Flagship Carpet

Custom carpets and rugs.

Poly Products

Tables, benches and related products. Green products for a green world.

Fast Corp Vending

Frozen food vending machines

See Coast Manufacturing Co., Inc.

Coin-operated binoculars and telescopes.

Rio Syrup

Over 250 flavors, syrups and concentrates for shaved ice, sno cones, shushes, food colors. Now featuring Hawaiian Flower Cups.

Beckman Insurance Agency

Amusement attractions insurance.

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

Wells Fargo

Commercial insurance for inflatables and event planners.

Friedman Group Ins.

Insurance for amusement devices.

S&S Worldwide

Large Park amusement rides.

Art Attack

Theming, miniature golf, parade floats, 3D props, air-brushed murals, signage and art panels.

R&R Creative Amusement Design

Designers of unique themed parks, attractions and environments for the entertainment business.

Brunswick Bowling

Entertainment bowling center developer and manufacturer of bowling equipment and entertainment products.

Spectrum
LMap Powered by Silvercrest
Premier Polysteel
Cannonball Blaster
Funovation