The Top Five Marketing Tools Your Center Should Have

April 5, 2012 No Comments

The path to creating excitement for your center has been changing lately. Are you keeping up? Here are five things your FEC should have in place to embrace the new promotional landscape:

  • Modernize your website. Websites were never intended to be created and ignored. Are you keeping the content on your site fresh? Consider moving to a “CMS” or Content Management System. Having a CMS site allows you to login through the administrative panel and manage the site’s content, pictures and other features. There are many good programs out there, but three “Open Source” (or free) programs are WordPress, Drupal and Joomla!. CMSs make managing your site easier, so you’re more likely to update it more often.
  • Facebook page. This is a no brainer. With 800-plus million users, and the average United States account holder spending 27-plus hours a month participating, Facebook dominates the way we discuss our lives. How much time is your staff committing to Facebook? Just like any tool, you get out of it what you put into it. Learn how to use your page, incorporate it into your website and see sales results.
  • Maximize review sites. Savvy out-of-home entertainment seekers no longer trust your advertising. They need feedback, and increasingly they look to four sources for this feedback. Update your center’s “Google Places,” “Yelp,” “Urban Spoon” and “Trip Advisor” listings with current hours, photos, menus and links. You should also be encouraging guests to leave reviews in your email, Facebook and face-to-face conversations. The case has been made that businesses with good reviews benefit greatly. Lots of good reviews also diminish the harm that bad reviews can have on your word of mouth. The best part? The review sites are free for basic listings.
  • Establish Clear “Check-In” listings. Active people with smart phones love to tell their friends what they are doing at any given time. They do this via FourSquare and Facebook “Check-In.” Make sure your center is accurately listed, and link your location to your customized listing. Every time someone does a “Check-In” it’s a free promotion to their friends about you.
  • Capture guest’s emails. A website is increasingly important as a “virtual brochure” but once a guest has visited, tools like email and Facebook help you maintain the relationship. What are you doing to capture your guests while they are in the facility? Most card systems have a way to store email addresses, and the new touchinkiosks.com opt-in device can also help automate the process. Think of each email you have on your list being worth $5. How much money walks out the door everyday because you aren’t taking active steps to get customers into your database?

(Peter Starkel of Traverse City, Mich., is a partner at Brand Champion/Fun Advisors, with clients nationwide.)

Back

Sorry, the comment form is closed at this time.

Sponsors

Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

Laser Star

Laser shooting galleries, laser tag, dark ride target systems, overhead target ranges.

Penny Press

Penny souvenir machine, great for parks, FECs, bowling and skating centers, museums and tourist attractions.

Sippers By Design

Design and manufacture of specialty custom-shaped drink containers.

Harris Miniature Golf Course

Design and construction of miniature golf courses and water rides.

U.S. Bowling

Award-winning independent company brings bowling to your venue.

West Coast Netting, Inc.

Experienced netting manufacturer on the leading edge of innovation.

Max Flight

Manufactures interactive virtual reality motion-platform game systems including networkable flight and roller coaster simulators.

Wells Fargo

Commercial insurance for inflatables and event planners.

Funovation

Laser maze challenge

Action Lighting Co.

Lighting supplies.

Soft Play

Leader in designing, manufacturing and installing soft contained playground equipment.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

California Portable Dance Floor Company

Martin Professionals

A lighting supplier of choice for the entertainment industry.

Center Edge Software

Facility Management Software Solutions

Art Attack

Theming, miniature golf, parade floats, 3D props, air-brushed murals, signage and art panels.

Wapello Fabrications

Inflatables and portable amusements.

Kay Park Recreations Corp.

Picnic tables, grills, park benches, planters, trash containers and more.

Mahoning Valley Mfg.

A complete line of Imperial strollers, wagons and safari utility vehicles.

National Rock & Sculpture

Dedicated to the conceptual design and development of themed environments.

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

Tarobots

Boxerjocks robotic boxing amusement ride game attraction.

Look Solutions

Fog machines.

Qubica

Sells capital equipment to bowling centers.

Precision Dynamics (PDC)

Wristbands with no hidden costs, Radio Frequency Identification (RFID) Wristband System.

Thomco Insurance (Fun Pro)

Fun Pro is an insurance program especially designed for party planners and party rental businesses.

Knight Equipment

Drive cables for ferris wheels, Tilt-A-Whirls, Rock-O-Planes and many others.

Coast to Coast

Coin-operated entertainment, crane machines.

Namco

Namco America is a premier manufacturer of coin-op arcade attractions, ranging from the hottest titles like Crazy Typhoon and Jumpin’ Jackpot to classic game-room experiences such as the Pac-Man 25th Anniversary upright that features Pac-Man, Ms. Pac-Man and Galaga. Specialized pieces such as Wonka Sweetland and Flamin Finger are favorites too! For arcade gaming fun, Namco America is your answer.

International Special Events (ISERA)

Risk purchasing group, a better way to purchase liability insurance, specializing in inflatables and much more.

Deltronic Labs Inc.

Ticket dispensers.

Gerber Manufacturing, Ltd.

Outdoor furniture, benches, picnic tables and grills.

Tube Pro

Waterpark tubes.

Quik N' Crispy (QNC)

Quik n’ Crispy greaseless fryer.

Brunswick Bowling

Entertainment bowling center developer and manufacturer of bowling equipment and entertainment products.

Bulbtronics

A premier source for lamps, LEDs, batteries and lighting-related and electrical products.

Lazer Runner

Laser Tag Systems

American Changer

Bill and coin dispensers and counters, ticket machines and more.

Spectrum Sports

Climbing walls, ropes courses, go-karts and more.

Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

Splashtacular

Manufacturer of waterslides

Nieco Corp

Nieco automatic broilers.

Klopp International, Inc. (Playmeter)

Quality coin counters and sorters.

Aquaventronics

Research and development of interactive water games for use in the commercial amusement industry.

Wisdom Industries, Ltd.

Amusement ride manufacturer, new and used rides.

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

Omega Carpets

Printed carpeting for all your facility needs.

Johnny Rockets
LMap Powered by Silvercrest
Premier Polysteel
Spectrum Sports
Cannonball Blaster
Funovation
Empex Water Toys