The Top Five Marketing Tools Your Center Should Have

April 5, 2012 No Comments

The path to creating excitement for your center has been changing lately. Are you keeping up? Here are five things your FEC should have in place to embrace the new promotional landscape:

  • Modernize your website. Websites were never intended to be created and ignored. Are you keeping the content on your site fresh? Consider moving to a “CMS” or Content Management System. Having a CMS site allows you to login through the administrative panel and manage the site’s content, pictures and other features. There are many good programs out there, but three “Open Source” (or free) programs are WordPress, Drupal and Joomla!. CMSs make managing your site easier, so you’re more likely to update it more often.
  • Facebook page. This is a no brainer. With 800-plus million users, and the average United States account holder spending 27-plus hours a month participating, Facebook dominates the way we discuss our lives. How much time is your staff committing to Facebook? Just like any tool, you get out of it what you put into it. Learn how to use your page, incorporate it into your website and see sales results.
  • Maximize review sites. Savvy out-of-home entertainment seekers no longer trust your advertising. They need feedback, and increasingly they look to four sources for this feedback. Update your center’s “Google Places,” “Yelp,” “Urban Spoon” and “Trip Advisor” listings with current hours, photos, menus and links. You should also be encouraging guests to leave reviews in your email, Facebook and face-to-face conversations. The case has been made that businesses with good reviews benefit greatly. Lots of good reviews also diminish the harm that bad reviews can have on your word of mouth. The best part? The review sites are free for basic listings.
  • Establish Clear “Check-In” listings. Active people with smart phones love to tell their friends what they are doing at any given time. They do this via FourSquare and Facebook “Check-In.” Make sure your center is accurately listed, and link your location to your customized listing. Every time someone does a “Check-In” it’s a free promotion to their friends about you.
  • Capture guest’s emails. A website is increasingly important as a “virtual brochure” but once a guest has visited, tools like email and Facebook help you maintain the relationship. What are you doing to capture your guests while they are in the facility? Most card systems have a way to store email addresses, and the new touchinkiosks.com opt-in device can also help automate the process. Think of each email you have on your list being worth $5. How much money walks out the door everyday because you aren’t taking active steps to get customers into your database?

(Peter Starkel of Traverse City, Mich., is a partner at Brand Champion/Fun Advisors, with clients nationwide.)

Back

Sorry, the comment form is closed at this time.

Sponsors

Zebec Water Sports

Large variety of waterpark needs

Coast to Coast

Coin-operated entertainment, crane machines.

Tokens Direct

A wide variety of tokens.

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

Klopp International, Inc. (Playmeter)

Quality coin counters and sorters.

Center Edge Software

Facility Management Software Solutions

Store on Wheels

Importer and distributor of quality toys, lighting and novelties. Cater to the amusement, retail and entertainment industries.

S&S Worldwide

Large Park amusement rides.

Soft Play

Leader in designing, manufacturing and installing soft contained playground equipment.

Midway Concepts (Circus Tops)

Premier designers of stainless steel food service equipment.

Berk Paper & Supply

Concession supplies.

Friedman Group Ins.

Insurance for amusement devices.

Tear Repair

Tear-Aid industrial strength patches to repair holes and tears.

Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

Wapello Fabrications

Inflatables and portable amusements.

Extreme Engineering

Industry leader in zip lines, climbing walls, jumper systems and adventure products.

Hoffman Mint

Tokens, medals, coins and key tags.

Sippers By Design

Design and manufacture of specialty custom-shaped drink containers.

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

Bulbtronics

A premier source for lamps, LEDs, batteries and lighting-related and electrical products.

Penny Press

Penny souvenir machine, great for parks, FECs, bowling and skating centers, museums and tourist attractions.

Empex Water Toys

Aquatons Water Toys

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

Aquaventronics

Research and development of interactive water games for use in the commercial amusement industry.

Lazer Runner

Laser Tag Systems

Challenger Industries

Sports surfaces, carpets and mini-golf surfaces.

Action Lighting Co.

Lighting supplies.

European Body Arts

Airbrushed temporary tattoo products and systems.

Harris Miniature Golf Course

Design and construction of miniature golf courses and water rides.

Adventure Glass

Unique paddleboats.

A\’maze Ventures, Inc.

Mazes for every location, new and used.

Lil Orbits Inc.

Food equipment, donut machines and vendor carts.

Funovation

Laser maze challenge

Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

Deltronic Labs Inc.

Ticket dispensers.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

Knight Equipment

Drive cables for ferris wheels, Tilt-A-Whirls, Rock-O-Planes and many others.

Sureshot Redemption

One-stop source for prize redemption counters at entertainment centers.

Money Tree – ATM

ATM machines.

Art Attack

Theming, miniature golf, parade floats, 3D props, air-brushed murals, signage and art panels.

Omega Carpets

Printed carpeting for all your facility needs.

Barron Games

Redemption air hockey games.

Flagship Carpet

Custom carpets and rugs.

Comstock – Castle Stove

Commercial cooking equipment.

Birthday University

Concept development, training and birthday party touring seminars.

Broaster Co., The

Food programs and food service equipment.

GloCones

Flashing cotton candy cones.

Nieco Corp

Nieco automatic broilers.

R&R Creative Amusement Design

Designers of unique themed parks, attractions and environments for the entertainment business.

Spectrum
LMap Powered by Silvercrest
Extreme Engineering
Funovation
Rebound Unlimted, Inc.
Embed
LAIGames