Operating Strategies: A Passion for Industry Growth

February 16, 2012 No Comments

Behind the bright and inviting family entertainment centers and innovative redemption and video games, kiddie rides and prize-dispensing machines from Universal Space (UNIS®) is an underlying passion for the industry, according to Steven Tan.
“We have a lot of passion for this industry. The industry has become truly global the past few years, where we have seen new markets driving the sales. China is one of the key markets right now, aside from growth in India, Eastern Europe, Asia and South America,” said Tan. “While North American expansion has slowed or declined, other countries have seen growth. UNIS believes innovation of products starts from North America and it is still a very critical platform to launch new product lines.”
FEC operator and games developer and manufacturer UNIS has a leading factory in China in Zhongshan city, which is in the Guangzhou province. The company currently employs over 1,100 workers in its factory and offices, as well as at over 50 UNISLAND family entertainment center locations. The firm’s international offices are based in Canada and Hong Kong, and the efforts of the Toronto office have paved the way for the company’s North American expansion.
Tan has been involved with UNIS’ global plans since 2000, around the same time the Toronto office opened. “We use this facility to attract game designers that can help us utilize North American talent when it comes to game designs,” he said. “It has proven extremely helpful for our sales to North America, as well as global markets. Aside from game designs, our Toronto office has also recruited talent to help in customer service, marketing and other critical departments that can assist our factory in our global effort.”
Beginning earlier in its history and continuing today, UNIS has manufactured machines for United States concerns such as Bromley, Family Fun, Bob’s Space Racers and others, Tan said. Products are taken on a project basis and the company customizes based on clients’ requests. “We continue to do that today. Our factory is also investing heavily into our own research and development division,” he said. The company is additionally focusing on producing new products for redemption games, kiddie rides, prize machines and more for North America. Sometimes the product lines are licensed to the company’s affiliated manufacturing partners, but not all of them.
Recently, UNIS started marketing some of its own lines that are not licensed to United States distributors, such as Ducky Splash and others. “We are using our Canada base to support on stock, shipments, parts and service,” Tan said. The company made an expansive showing at the 2011 IAAPA Attractions Expo last November, and will attend Amusement Expo in Las Vegas, Nev., March 14-16, 2012.

Back

Sorry, the comment form is closed at this time.

Sponsors

Davis & Davis, Inc.

Planning consultants for wet/dry attractions, mini-golf, go-kart tracks and laser arenas.

Laser Star

Laser shooting galleries, laser tag, dark ride target systems, overhead target ranges.

Brunswick Bowling

Entertainment bowling center developer and manufacturer of bowling equipment and entertainment products.

Comstock – Castle Stove

Commercial cooking equipment.

Richie\’s Italian Ice

Italian Ice Kiosks and Carts

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

Omega Carpets

Printed carpeting for all your facility needs.

Wapello Fabrications

Inflatables and portable amusements.

Extreme Engineering

Industry leader in zip lines, climbing walls, jumper systems and adventure products.

Adventure Golf

Miniature golf courses, consultants, architecture and design.

Birthday University

Concept development, training and birthday party touring seminars.

CFX Composite & Effects

Special effects make-up and prosthetics

Namco

Namco America is a premier manufacturer of coin-op arcade attractions, ranging from the hottest titles like Crazy Typhoon and Jumpin’ Jackpot to classic game-room experiences such as the Pac-Man 25th Anniversary upright that features Pac-Man, Ms. Pac-Man and Galaga. Specialized pieces such as Wonka Sweetland and Flamin Finger are favorites too! For arcade gaming fun, Namco America is your answer.

International Special Events (ISERA)

Risk purchasing group, a better way to purchase liability insurance, specializing in inflatables and much more.

Perfect Fry

Innovative and simple-to-operate countertop deep fryer Perfect Fryers.

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

Embed

Provides innovative IT products and services with a primary focus on card-based solutions and database applications for the leisure and retail industries.

Martin Professionals

A lighting supplier of choice for the entertainment industry.

Cost of Wisconson

Creators of simulated environments, duplicate structures, sculpted figures, exhibits, water features, mini-golf and more.

American Changer

Bill and coin dispensers and counters, ticket machines and more.

Berk Paper & Supply

Concession supplies.

Family Fun Corp.

Waterpark walls for rivers, bumper boat and splash down pools.

West Coast Netting, Inc.

Experienced netting manufacturer on the leading edge of innovation.

Broaster Co., The

Food programs and food service equipment.

California Portable Dance Floor Company

Art Attack

Theming, miniature golf, parade floats, 3D props, air-brushed murals, signage and art panels.

Subway

Fresh food and sandwich options.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

Bulbtronics

A premier source for lamps, LEDs, batteries and lighting-related and electrical products.

Nieco Corp

Nieco automatic broilers.

Thomco Insurance (Fun Pro)

Fun Pro is an insurance program especially designed for party planners and party rental businesses.

Gold Medal Products Co.

Concession equipment, foods and beverages, popcorn, pretzels and snack foods.

Water Wars (T&D Enterprises of Brainerd)

Water Wars water balloon game, portable or startionary.

National Rock & Sculpture

Dedicated to the conceptual design and development of themed environments.

Challenger Industries

Sports surfaces, carpets and mini-golf surfaces.

Beckman Insurance Agency

Amusement attractions insurance.

Sureshot Redemption

One-stop source for prize redemption counters at entertainment centers.

Sippers By Design

Design and manufacture of specialty custom-shaped drink containers.

Kay Park Recreations Corp.

Picnic tables, grills, park benches, planters, trash containers and more.

See Coast Manufacturing Co., Inc.

Coin-operated binoculars and telescopes.

Chestnut Identity Apparel

Uniform supply, embroidered apparel and flag manufacturing.

Playsmart

Patented soft play design, soft playgrounds.

Klopp International, Inc. (Playmeter)

Quality coin counters and sorters.

Funovation

Laser maze challenge

Lazer Runner

Laser Tag Systems

Fast Corp Vending

Frozen food vending machines

Poly Products

Tables, benches and related products. Green products for a green world.

Quik N\’ Crispy (QNC)

Quik n’ Crispy greaseless fryer.

Barron Games

Redemption air hockey games.

Spectrum
LMap Powered by Silvercrest
Extreme Engineering
Funovation
Rebound Unlimted, Inc.
Embed
LAIGames