Archive for 2011

Scotties Skateland Becomes Scotties Fun Spot: <br />$2.5 Million Expansion Keeps a Community Staple Rolling

Scotties Skateland Becomes Scotties Fun Spot:
$2.5 Million Expansion Keeps a Community Staple Rolling

November 2, 2011 No Comments

Robert (Bob) Scott was born and raised in the roller skating business, as was his son, Jeff Scott. Bob’s father, Albert (Scottie) Scott started the business in 1936 when he operated his first rink in an upstairs hall. In 1939 he built a semi-portable rink that he operated in Hamilton, Ill., during the spring and […]

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Why Customers are Happily Bowling

Why Customers are Happily Bowling

November 2, 2011 No Comments

By Bart Burger During a period when an increasing number of sporting industries and activities are competing for the attention of time-starved and cash-strapped consumers, Americans are turning to a classic pastime – naming bowling the nation’s number-one participatory sport (activities that typically require more than one individual to be played).  The findings, which are […]

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A Look at Lazer Frenzy

A Look at Lazer Frenzy

November 2, 2011 No Comments

The Lazer Frenzy from Creative Works Theme Factory lazer maze is heating up arcades around the country with its great ROI results from operators reporting in with sales figures. After winning the IAAPA best new product award, Lazer Frenzy has been placed in multiple entertainment facilities around the globe including bowling centers, fun centers, theme […]

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November 2001 – A Message from the ILTA Executive Director

November 2, 2011 No Comments

Dear Readers, With fall submitting to winter, it is a forgone conclusion that about all of our operators are moving into their busiest season.  From winter until spring arrives in full bloom, birthday parties are filling up your rooms and active teenagers should be milling about waiting for the next game of laser tag.  All […]

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Actively Engaging the Customer Base:
Contemporary Marketing and Promotions Strategies

November 2, 2011 No Comments

Marketing and promoting your laser tag center in today’s high speed and digital world can be more than a little daunting.  There are so many options, that sometimes you see centers not do anything for fear of doing the wrong thing.  While it is always wise to conduct marketing research before executing promotions strategies, remember […]

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Looking Back and Moving Forward

November 2, 2011 No Comments

Reaching your demographic with precisely the right entertainment options can be a daunting task made easier with the right research and execution. Leisure entertainment facility owners and managers are always striving to draw in and serve customers, a simple goal that takes sometimes complicated and always thoughtful planning. In this issue, we examine how all […]

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Bumper Cars: <br />The Payoffs of Offering an Enduring Classic

Bumper Cars:
The Payoffs of Offering an Enduring Classic

November 2, 2011 No Comments

Bumper cars have come a long way since the day of the metal bodied Dodgem and Lusse Auto Scooter.   They’ve bumped and jostled their way into a variety of settings and surfaces, chugging away from amusement parks to indoor venues, some versions altered to maneuver on water or ice. And they’re a real hit as […]

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When Birthday Party Programs Sink

November 2, 2011 No Comments

How Frustrations Hamper Party Business Growth at Amusement and Waterparks By uncovering the top 10 frustrations of a large amusement park or waterpark birthday program, you’ll find out why a party program falters. In almost all family oriented recreational business entities, the birthday program is one of its strongest revenue sources.  It’s a program that […]

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A Games and Food Prototype: <br />New Florida Johnny Rockets Blasts Off Toward Fun

A Games and Food Prototype:
New Florida Johnny Rockets Blasts Off Toward Fun

November 2, 2011 No Comments

Times and tastes change and smart businesses adapt to those shifts.  Today’s consumers are increasingly looking for multiple experiences.  Consistent with that trend, Johnny Rockets franchise owners Kyle and Ken Eldridge have teamed up with a leading game room provider to offer not only great food, but a fun-filled arcade featuring over 180 games as […]

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R & R Creates Three Waterpark Projects for the 2011 Season

R & R Creates Three Waterpark Projects for the 2011 Season

November 2, 2011 No Comments

Celebrating their 30th year in the theme park design business, R & R Creative Amusement Designs Inc. of Anaheim, Calif., designed and directed three projects at waterpark attractions last summer. At Mulligan Family Fun Center in Murrieta, Calif., the company created the thematic designs for a new Western-themed water play tower. At Hyland Hills Waterworld, […]

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