Sanrio, Inc. has signed a new licensing agreement with Fiesta to produce a collection of plush toys for the prize redemption market.
The initial offering of prize redemption plush toys will include Hello Kitty, Badtz-Maru™, Chococat®, Keroppi®, My Melody® and TuxedoSam™ in six different sizes ranging from 6.5 inches to 27.5 inches.  These products are licensed for distribution in the United States, Canada and Mexico and will be available in various theme parks, crane vending machines, fairs, carnivals, waterparks and arcades.
Theme park distribution will include Six Flags Theme Parks, Cedar Fair Theme Parks and Universal Studios, to name a few.