November 2011

IAAPA COVER FEATURE
A Games and Food Prototype – New Florida Johnny Rockets Blasts Off Toward Fun

Times and tastes change and smart businesses adapt to those shifts.  A classic case in point is happening at the Sawgrass Mills Mall in Sunrise, Fla.  There, Johnny Rockets franchise owners Kyle and Ken Eldridge have teamed up with PrimeTime Amusements and a game room partner to offer not only great food, but a fun-filled arcade in the largest Johnny Rockets in the world.

LARGE PARK REPORT
Dressing the Park – The Significance of Guest Dress Codes

While there are many ways to reach out to family vacationers, many amusement operators emphasize family friendly shows and attractions as their main tool.  These can be very effective, but another less-used tool can also create an atmosphere that will make families feel comfortable (and thus want to attend) your amusement facility.  This tool is the guest dress code.

AMUSEMENT PARK REPORT
Park Visitor Health and Safety – A Focus on Feeling-Good Guests

Amusement park officials want visitors not only to enjoy the rides and attractions but to feel safe as well. Many parks have Emergency Medical Technicians (EMTs) on staff as well as employees trained and certified as first responders who are there for sickness, injuries and heat-related issues.

BUSINESS STRATEGIES
The Importance of Branding – Answering the Question of Why Guests Should Visit Your Attraction

In today’s tough economy, every out-of-home business is trying to capture the consumers’ leisure entertainment dollars while the consumer is watching every penny and always looking for a deal.  So why should people come to your place as opposed to the dozens of other options?  Concentrating on creating a brand or establishing uniqueness with customer service are two strategies.

AZA REPORT
Caring for Trees at Zoos – Enhancing Aesthetics and Preserving a Healthy Ecosystem

When guests visit zoos, they do not always notice the trees immediately, but when they seek out shelter from the heat or when they enjoy the realistic design of an exhibit, they start to see the important role trees play.

CAMPGROUND TRENDS  
A Walk in the Park – How State Parks Keep Campers Active and Entertained

For those who enjoy the outdoors and long for a fantastic camping adventure, State Parks are often the destination of choice.  With the wide variety of available activities, such as hiking, fishing and nature programs, these scenic parks attract both families and individuals who wish to take in the spectacular views and relax amidst nature.

AAM ∙ MUSEUM REPORT 
Seeing the Light  – Museum Lighting Techniques and Technologies

The proper and most creative lighting is crucial to the satisfaction of museum guests. In this story, Contributor Natalie Hope McDonald spoke with museums around the country to examine the latest innovations in lighting.

A TRIBUTE TO JANICE WEISS
Janice Weiss: A Long and Distinguished Career of Achievement and Professionalism

After 39 years with Tourist Attractions & Parks magazine, Janice Weiss, publisher emeritus and a valuable member of the advertising sales team, is retiring. Her positive attitude, professionalism, candor and assertive, friendly nature will be missed by the amusement industry companies she worked with and the TAP editorial and sales staffs alike.

IAAPA NEWS
Tourist Attractions & Parks Advertisers at the 2011 IAAPA Attractions Expo

INDUSTRY OWLS
When Birthday Party Programs Sink

How Frustrations Hamper Party Business Growth at Amusement and Waterparks
By uncovering the top 10 frustrations of a large amusement park or waterpark birthday program, you’ll find out why a party program falters.

WAVES
One-of-a-Kind Fun – For Alburquerque, the Sole Indoor Waterpark Is a Solid Hit

In the arid climate of New Mexico, in a city of mountains and desert, there is a place where people can surf waves moving at up to 30 mph – in the middle of winter. Opened in 2010, the Radisson Hotel & Waterpark in Albuquerque has literally brought thousands of gallons of aquatic fun to this desert city.

FAMILY ENTERTAINMENT CENTER REPORT
BUMPER CARS

The Payoffs of Offering an Enduring Classic

Bumper cars have come a long way since the day of the metal-bodied Dodgem and Lusse Auto Scooter. And the patented innovations of Ride Development Corporation, or RDC, based in Independence, Ore., are responsible for a major part of the bumper car improvements seen since the 1980s.

FAMILY ENTERTAINMENT CENTER REPORT
INTERNATIONAL LASER TAG ASSOCIATION

Actively Engaging the Customer Base – Contemporary Marketing and Promotions Strategies

While it is always wise to conduct marketing research before executing promotions strategies, remember that your center can be all but invisible if you don’t put the word out there.

FAMILY ENTERTAINMENT CENTER REPORT
INTERNATIONAL LASER TAG ASSOCIATION
Scotties Skateland Becomes “Scotties Fun Spot” – $2.5 Million Expansion Keeps a Community Staple Rolling

The family owned Scotties Fun Spot is moving forward and keeping the fun contemporary with an expansion.

FAMILY ENTERTAINMENT CENTER REPORT
BOWLING PROPRIETORS ASSOCIATION OF AMERICA
Why Customers are Happily Bowling

During a period when an increasing number of sporting industries and activities are competing for the attention of time-starved and cash-strapped consumers, Americans are turning to a classic pastime – naming bowling the nation’s number-one participatory sport..

FAMILY ENTERTAINMENT CENTER REPORT
BOWLING REPORT
The Untold Stories and the Unsung Heros – How Bowling Centers Keep Equipment in Top Shape

While bowlers enjoy the sport’s camaraderie, they also expect the game to run smoothly, which means that the pin setter and ball return machines have to do their job flawlessly.  There is an untold “behind the scenes” story of contemporary bowling centers, with unsung heroes who keep games rolling, patrons happy and revenues flowing.

FAMILY ENTERTAINMENT CENTER REPORT
MINI-GOLF AND GO-KARTS
Appreciated and Motivated – Staff Training Tips from Mini-Golf and Go-Kart Facilities

The success of almost all businesses can usually be traced to providing great customer service, which fosters a high level of customer satisfaction. Here is how some mini-golf and go-kart facility owners and managers make sure their employees deliver the service needed to keep guests coming back, even when employing large numbers of young, part-time workers.

STREET BEAT
Keeping the Coins Flowing – Strategies to Attract the Coin-op Machine Customer Base

This story examines the importance of implementing deliberate strategies aimed at maximizing customers’ exposure to coin-operated machines and avoiding common pitfalls that negatively impact profitability.

STREET BEAT
Collections Update – Trends in Cashbox Use and Security

Machines collecting money, of course, have inherent risks, making cashbox security a concern for all coin-operated machine owners.  According to industry experts, trends in safeguards include built-in features and aftermarket add-ons.

FOOD SERVICE SPOTLIGHT
Walking the Line – Food Concessionaries Balance Novelties and Staples

Striking a balance between classic fair foods and attention-grabbing novelties is one of the challenges of concessionaires at fairs and festivals.

FOOD SERVICE SPOTLIGHT
A Focus on Affordability – Creating Food Value at Waterparks

After paying the price of admission into waterparks, hungry patrons are not looking to shell out big dollars for their meals.  With the economy in its current state, food and beverage departments have made some changes in their menus to reflect an awareness of these more conservative times.
special sections continued

AMUSEMENT RENTAL / INFLATABLE NEWS
Staying a Bounce Ahead – Making an Informed Next-Purchase Decision

Today, purchasing just the right new inflatable for an amusement rental lineup is no small task, given the state of the economy, price competitiveness and today’s fickle consumer who have an ever-growing number of choices a phone call or key stroke away.

HAUNTED ATTRACTIONS
It Came From the Depths – Haunted Attractions Trends that Surfaced in 2011

For some haunts Halloween comes once a year, for others it lasts all year long. Those ghoul-enamored proprietors that keep one sanguine eye peeled for audience reactions conclude it’s not all blood and gore that visitors want, and design accordingly.

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