SEGA Amusements Europe Ltd. and QubicaAMF Worldwide, two of the largest amusement and bowling equipment providers in the world, are proud to announce the beginning of a newly formed strategic alliance. This fusion between the two leaders will reinforce the distribution coverage and boost investor’s businesses with expanded product offerings to include a complete line of coin-op amusements and bowling products and services.

The two leading brands serving two different industry niches have one common purpose, to make investors successful by offering products designed to entertain consumers and drive repeat business. The alliance between QubicaAMF and SEGA will reinforce the sales network by providing local distribution coverage in Europe and Russia and will allow both companies to offer expanded product lines.