Providing the Right Mix of Attractions and Special Party Offers at Family Entertainment Centers

June 1, 2011 No Comments

Family Entertainment Centers (FECs) offer a variety of activities for all ages. The Roller Skating Association International has many members who own and operate FECs.
Scott Drummond, Party Center Software, and former FEC owner with 11 years experience, offered a few tips in regard to planning an expansion into the FEC world.
“You need to identify who your target market really is, not who you want it to be. Do regional research to decide what elements will work for your area. Before deciding to expand, try to utilize space that is already available.”
Drummond further explained, “Owners can invest in soft play elements to use on the skate floor during a ‘no skate’ afternoon. Use space that is already available at a time when it is not being used. These bounce house objects lower your target audience to the toddler age group.”
Elaine Parker of Fairfield, Ill., Skateland Rollersport, owns and operates what she called a CFFC, or Christian Family Fun Center. The CFFC boasts 13,000 square feet of skating, indoor glow miniature golf, redemption games and a family play zone.
The PlaySmart play zone is a netted area so guests never lose sight of the child playing. It offers crawling and climbing up to a 10-foot ceiling and double 12-foot slide. The glow miniature golf is a glow-in-the-dark miniature golf course with a jungle theme. Redemption games are all kid friendly with no violent or lewd games offered, and the music is also Christian based.
Rollerworld of Colchester, UK, offers roller skating, air hockey, Bowlingo, pool and Quasar laser tag. Andy Starr operates this facility and he shared his philosophy of offering an atmosphere and attractions with synergy, which leads to a fun and clean venue people will return to.
Rollerworld offers skating and Quasar laser tag parties. The facility also hosts a café and bar.
“We try to make ourselves a venue people grow into not out of,” Starr said.
Debbie Warner, one of the owners of Stoney Creek Roller Rink & Fun Center in Woodstock, Va.,  is in the third generation of her family to be in the roller skating business. She said the center has had a recent expansion. “We moved to a new facility in 2003 that is almost an acre under roof.  We have a roller rink but we added other things to appeal to all ages, like bumper cars, laser tag, indoor mini golf, a large arcade and a restaurant.”
Jeff Scott of Scotties Fun Spot detailed his company’s 2.5 million dollar expansion. “We have a two-story play area (Ball-o-City with foam balls), themed laser tag, Highway 66 mini-bowling, spin zone bumper cars, laser frenzy, a 65-game arcade with swipe system, a snack bar converted to a restaurant-type menu, as well as roller skating.”
Scott’s research was a combination of traveling to the IAAPA show, attending Foundations Entertainment University and consultations with Jerry Merola, a Foundations presenter who is Managing Partner of Amusement Entertainment Management, LCC and CFO of Alpha-Omega Amusements. Scotties continues to offer parties in six birthday party rooms as well as school skate parties and all-inclusive After Prom packages.
The FEC world has much to offer, but in the end you choose the right ingredients for your fun recipe. Do your research and invest in what is right for your facility. -
(Susan Melenchuk is the Executive Director of the Roller Skating Association International.)


Sorry, the comment form is closed at this time.


Muncie Novelty Co., Inc.

Admissions, financial equipment, printing and tickets.

Northeast Insurance (NIC)

Insurance programs.

American Changer

Bill and coin dispensers and counters, ticket machines and more.


Laser maze challenge

Lazer Runner

Laser Tag Systems

Martin Professionals

A lighting supplier of choice for the entertainment industry.

Store on Wheels

Importer and distributor of quality toys, lighting and novelties. Cater to the amusement, retail and entertainment industries.


Sells capital equipment to bowling centers.

California Portable Dance Floor Company

Chestnut Identity Apparel

Uniform supply, embroidered apparel and flag manufacturing.

Spectrum Sports

Climbing walls, ropes courses, go-karts and more.

Center Edge Software

Facility Management Software Solutions

Jane Farrell Turf and Carpets, Inc.

Commercial carpet, printed and decorative patterns, loop and cut-pile construction. Wall coverings in fluorescents, Class A fire rated. Colored turf, both traditional and neon colors.

Birthday University

Concept development, training and birthday party touring seminars.


A premier source for lamps, LEDs, batteries and lighting-related and electrical products.

Nieco Corp

Nieco automatic broilers.

Omega Carpets

Printed carpeting for all your facility needs.

Flagship Carpet

Custom carpets and rugs.

Art Attack

Theming, miniature golf, parade floats, 3D props, air-brushed murals, signage and art panels.

Beckman Insurance Agency

Amusement attractions insurance.

Deltronic Labs Inc.

Ticket dispensers.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

LMap Powered by Silvercrest
Premier Polysteel
Spectrum Sports
Cannonball Blaster
Empex Water Toys