How Amusement Rental Companies Help Clients Get the Party Planning Right

February 2, 2011 No Comments

Matt Gershaw, general manager of All Season Rent-All in Greenwood Village, Colo., frequently deals with the customer demographic affectionately known as “Bridezilla.”
Perhaps it’s no surprise, then, that Gershaw considers patience to be the most important attribute in a party planner.

“Patience and a willingness to listen are definitely important,” said Gershaw. “You have to be able to listen to a client when they tell you what they’re looking for, and have the patience to work with them in meeting their needs.” Gershaw, whose employer is a party rental company that plans weddings, bar mitzvahs and corporate events, said offering variety is an excellent way to truly customize an event for a client. “Personal preferences are a huge factor, and that’s why we offer a lot of options in everything we do,” he said. “We have five different kinds of wedding arches, three different types of chafing dishes, and lots of different China patterns.”

According to Tera Robin, owner/partner of Robin Event Rental in Loveland, Colo., helping the clients navigate the wide array of options is an important part of an event planner’s role.
“There are aspects to planning that might not occur to them, all the details from china to trash cans to toilet facilities,” she said. “If you’re having an event at a public place, such as a park, you have to look at what the requirements are. Some places won’t even let you set up a tent. We discuss all of this with our clients.”

Client options tend to be more focused for specialty party businesses like Casino Party Masters in Denver. According to Harry Steinberg, director of operations for the company, the theme of the parties he handles is already determined. “We do casino parties, so when people come to us, they’ve already identified what they want to a large extent,” he said. “Then, beyond the ‘who, what, when and where,’ we establish how many guests there will be, and whether there will be experienced gamblers or people who have never gambled before.”
Steinberg said his company generally provides the “whole experience,” meaning that the poker or roulette tables are usually staffed by Casino Party Masters employees. He said the company also helps clients determine how many of each type of game table they might need.

“Based on what they tell us, we’ll tell them what games they will need and what level of staffing,” he said. According to Brent Hogan, who handles tents and fabric structures for the Wright Group in Denver, some events don’t require as much advice from the company. For example, when his company provided fabric structures for the 2010 Winter Olympics in Vancouver, the job called for unique specifications. “There were a lot of custom items required for that,” he said. “There were a lot of things that were very specific to the event.”

By working to meet such unique client needs, Hogan said his company delivered a successful event. “It went very well,” he said. “It was excellent.” Under less specific conditions, the rental company may need to offer guidance regarding which items the client should rent for their party. According to Stephanie Garcia, event coordinator at Bruno’s Party Time Rental, the types and setups of rental items should be customized to the client’s plans and budget. “When they come to our showroom, we show them the different options, and they pick and choose what they want for their event,” she said. “We go through the pricing with them, and we talk to them about whether they want the items picked up or delivered.”

Party Time Rental has also lent its planning skills to charity events such as the annual Pasta In the Park event at the Myron Stratton Home campus in Colorado Springs. Garcia and her company provided discounted tents, glassware and more to this event, which benefited a local domestic violence charity. “It’s great to be able to help out with an event like that,” she said.

In addition to helping out with a great cause, doing high-profile fundraisers is a great way to showcase your party planning artistry. Steinberg said for the past few years, his company has provided casino-themed entertainment to charity fundraising events for Kroenke Sports, which owns the Denver Nuggets and the Colorado Avalanche hockey team.  “The players come, and the fans come, and the event does really well, it’s raised a lot of money for charity,” he said.

Although every party rental business has had a few memorable events that stand out, ideally a good party planner should be able to make any event distinctive, said Nathalie Medina, sales representative for Special Events Rental in Chatsworth, Calif. “When people call and all they need are a few tables and chairs, there’s obviously not as much room for creativity,” she said. “But whenever someone comes in with an open mind, we can really make a difference.”

For Medina, the first crucial step is to get a sense of the client’s style and offer choices based on these observations. “Being knowledgeable, we can begin to offer ideas the client might not have thought of,” she said. “It’s all being intuitive about their personality, their likes and dislikes – being able to connect with the client.” –

Back

Sorry, the comment form is closed at this time.

Sponsors

Master Pitching Machine

Batting cages and pitching machines.

West Coast Netting, Inc.

Experienced netting manufacturer on the leading edge of innovation.

Formula K Raceways

Go-karts, kiddie cars and bumper boats, go-kart parts and tires.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

Knight Equipment

Drive cables for ferris wheels, Tilt-A-Whirls, Rock-O-Planes and many others.

Adventure Golf

Miniature golf courses, consultants, architecture and design.

Penny Press

Penny souvenir machine, great for parks, FECs, bowling and skating centers, museums and tourist attractions.

Rio Syrup

Over 250 flavors, syrups and concentrates for shaved ice, sno cones, shushes, food colors. Now featuring Hawaiian Flower Cups.

Hoffman Mint

Tokens, medals, coins and key tags.

Adventure Glass

Unique paddleboats.

Quik N' Crispy (QNC)

Quik n’ Crispy greaseless fryer.

Empex Water Toys

Aquatons Water Toys

SnowMasters

Evaporative snow systems.

Fast Corp Vending

Frozen food vending machines

R&R Creative Amusement Design

Designers of unique themed parks, attractions and environments for the entertainment business.

GloCones

Flashing cotton candy cones.

Qubica

Sells capital equipment to bowling centers.

Mahoning Valley Mfg.

A complete line of Imperial strollers, wagons and safari utility vehicles.

Castle Golf, Inc.

Planning, design and construction of miniature golf courses and family fun parks.

Family Fun Corp.

Waterpark walls for rivers, bumper boat and splash down pools.

California Portable Dance Floor Company

Wapello Fabrications

Inflatables and portable amusements.

Harris Miniature Golf Course

Design and construction of miniature golf courses and water rides.

Art Attack

Theming, miniature golf, parade floats, 3D props, air-brushed murals, signage and art panels.

Tube Pro

Waterpark tubes.

Lil Orbits Inc.

Food equipment, donut machines and vendor carts.

Zebec Water Sports

Large variety of waterpark needs

Store on Wheels

Importer and distributor of quality toys, lighting and novelties. Cater to the amusement, retail and entertainment industries.

Berk Paper & Supply

Concession supplies.

Sacoa

Designed and manufactures PlayCard, the rechargeable debit card system.

Gould Manufacturing, Ltd.

Concession trailers and Antique, Jeep and Grand Prix auto rides.

Cost of Wisconson

Creators of simulated environments, duplicate structures, sculpted figures, exhibits, water features, mini-golf and more.

Water Wars (T&D Enterprises of Brainerd)

Water Wars water balloon game, portable or startionary.

Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.

Wisdom Industries, Ltd.

Amusement ride manufacturer, new and used rides.

Aquaventronics

Research and development of interactive water games for use in the commercial amusement industry.

Sureshot Redemption

One-stop source for prize redemption counters at entertainment centers.

Martin Professionals

A lighting supplier of choice for the entertainment industry.

See Coast Manufacturing Co., Inc.

Coin-operated binoculars and telescopes.

Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

Sippers By Design

Design and manufacture of specialty custom-shaped drink containers.

Price Chopper, Inc. Wristbands

Admission, financial equipment and wristbands.

Wells Fargo

Commercial insurance for inflatables and event planners.

Action Lighting Co.

Lighting supplies.

Embed

Provides innovative IT products and services with a primary focus on card-based solutions and database applications for the leisure and retail industries.

Subway

Fresh food and sandwich options.

Look Solutions

Fog machines.

Spectrum
LMap Powered by Silvercrest
Extreme Engineering
Funovation