Archive for October, 2010

ILTA Facility Focus: The New “Legend” is Born

ILTA Facility Focus: The New “Legend” is Born

October 30, 2010 No Comments

Facility: Laser Legend Location: Live Oak, Texas Owner: Jason Overman It is not an everyday opportunity to be a part of a living legend, let alone create one.  Jason Overman, owner of Laser Legend, was looking to create an atmosphere like no other in the Lone Star State.  This recently opened 10,000-square-foot entertainment facility is […]

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Laser Tag Pricing and Promotion: <br/>Knowing the Score

Laser Tag Pricing and Promotion:
Knowing the Score

October 30, 2010 No Comments

Promoting your laser tag center to your community should keep you looking for new and exciting ways to do something different.  Adjusting your ticket pricing and specials allow for a fairly passive way to appeal to both new and current customers.  Using your Web site, in-store marketing, and your staff to communicate this information is […]

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Rinks as Gathering Places: <br/>How to Become a Community Partner

Rinks as Gathering Places:
How to Become a Community Partner

October 30, 2010 No Comments

Operating a roller skating rink can bring joy to a community, along with a steady revenue stream to the owner, if the approach taken is imaginative, unique and it follows a solid business plan.      “A lot of people say roller skating is dying,” said Jeannie Saya, owner of CalSkate in Rohnert Park, Calif. The 24,000-square-foot […]

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Why Floor Coverings Matter:<br/>Rolling Out the Red Carpet for Guests at Bowling Centers

Why Floor Coverings Matter:
Rolling Out the Red Carpet for Guests at Bowling Centers

October 30, 2010 No Comments

Bowling center owners and managers know that to attract customers, and keep them coming back, the bowling centers have to provide a fresh, clean and attractive facility, from the ceiling down to the floors, including the carpeting that covers those floors. As a partner of Wynnewood Lanes in Ardmore, Pa., since 1977, Tom Thomas understands […]

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BPAA Food and Beverage:
Money in Your Pocket

October 30, 2010 No Comments

It is no secret that over the last decade, the food and beverage portion of the bowling industry has truly become a profit center within individual bowling centers, contributing largely to the bottom line of some.  This is accomplished through several avenues: Day-to-day food and beverage operations; Birthday parties, corporate parties and special events; Catering, […]

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Tips to Earning More with Batting Cages

October 30, 2010 No Comments

Have batting cages in a visible location. If cages are visible, they get more use. Provide a variety of cages (softball, baseball) and a mix of pitch speeds. Place a token or change machine at the cage area, making it easy for customers to spend and play more. Develop relationships with coaches and managers of […]

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Batter Up: Mini-Golf and Go-Kart <br/>Facilities Score with Batting Cages

Batter Up: Mini-Golf and Go-Kart
Facilities Score with Batting Cages

October 30, 2010 No Comments

Mini-golf and go-kart facilities often feature batting cages to add an extra layer of fun for their guests, as well as a way to bring in more money to the facility.  Don Coleman, owner of Ride-A-Kart Family Amusement Park in Estes Park, Colo., said that the presence of batting cages at his center adds an […]

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Redemption Merchandise:
What’s Hot and What’s Not

October 30, 2010 No Comments

Everyone is always looking for the next “Super Hot” toy or trend. This is true of redemption merchandise as well as the volatile retail market. As most of us in the amusement industry understand, we follow the retail merchandise trends. We all try to stay on top of the latest licenses and we look to […]

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Personality “Pop” <br/>Finding, Hiring, Training and Keeping <br/>Friendly Employees with Personality

Personality “Pop”
Finding, Hiring, Training and Keeping
Friendly Employees with Personality

October 30, 2010 No Comments

Establishing a Foundation Before you Begin Without a well thought out plan for the building and development of your employee team, there is a good chance that you will be extremely frustrated, dissatisfied and even worse, settle below the bar with the number one asset and success determinant of your family entertainment or leisure business. […]

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New Attractions: A Look Ahead to 2011

October 30, 2010 No Comments

For the large park and resort segment of the amusement industry, 2010 was clearly the Year of Potter as Universal Orlando’s newest attraction overcame some curious design decisions to still become the year’s undisputed runaway hit.  For the coming year, the big question for Universal and its large park competitors is whether the big gains […]

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