Tips for Successful Evening Events

October 30, 2010 No Comments

Smithsonian National Zoo:

“Lighting is probably one of the biggest challenges. While it’s important to set the right mood, it’s even more important that your guests feel comfortable and safe.” – Dan Pierron

“It’s important to think ahead so guests aren’t disappointed when they come across a quiet enclosure. The reality is that many animals may be sleeping, but having knowledgeable staff on hand to interact with guests can turn this potential disaster into a memorable experience those guests will share with others every time they think of the zoo.” – Dan Pierron


“Be flexible and plan just a few scheduled activities. We find more of the attendees just want to amble around the zoo at their own pace. Having the zoo to themselves is a real treat.” – Dale Snyder

Rosamond Gifford Zoo:

“Think like a guest and plan the event accordingly. Make people feel taken care of and make the event seamless.” – Sarah Moore

“Spend money on things that matter.” That could be a gift for an event host or chair, or valet parking if the venue is far away from the lot. Or a red carpet photo shoot that gives guests a reminder of the zoo as well as a conversation piece after the event is over. – Sarah Moore

Sell exclusive zoo experiences at silent auctions, such as Be a Zookeeper for a Day and Sleepovers at the Zoo. “We sold ‘Pancakes with Penguins,’ an opportunity to have breakfast with a dozen friends or family members outside the penguin exhibit before the zoo opens. The experience included the opportunity to meet our penguin keepers and one of the penguins.” – Sarah Moore


“If we have cold or rainy weather, our [evening event] attendance really drops, regardless of the amount of advertising or promotion. We do a lot of in-house marketing year-round for our special events to save on advertising costs.” – Laura Brennan

“We also have incorporated e-mail marketing into our special events in the last few years. We’ve accumulated quite an e-mail list by partnering with a few other local businesses and can very inexpensively send e-mails about our special evening events.” – Laura Brennan

Wildlife Reserves Singapore:

“Our recipe for success involves providing the guest with liberal servings of excellent service. This, coupled with a unique wildlife experience not found at any other tourist attraction in Singapore, makes for a memorable event.” –  Isabel Cheng


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Deltronic Labs Inc.

Ticket dispensers.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.

Brunswick Bowling

Entertainment bowling center developer and manufacturer of bowling equipment and entertainment products.


Patented soft play design, soft playgrounds.

Safari Ltd.

Leading manufacturer of innovative educational toys.


Boxerjocks robotic boxing amusement ride game attraction.

Enchanted Castle Studios

Fiberglass statuary and figures for restaurants, mini-golf, theme parks and other attractions.


Provides innovative IT products and services with a primary focus on card-based solutions and database applications for the leisure and retail industries.

Coast to Coast

Coin-operated entertainment, crane machines.

Xtreme Inflatables

Repair and service for all inflatable products.

Rides-4-U, INC.

New and used rides, kiddie, family, major and thrill.

Birthday University

Concept development, training and birthday party touring seminars.

Action Lighting Co.

Lighting supplies.

Center Edge Software

Facility Management Software Solutions

Belson Manufacturing Co.

Park and recreation outdoor furniture and equipment.

Lazer Runner

Laser Tag Systems

Store on Wheels

Importer and distributor of quality toys, lighting and novelties. Cater to the amusement, retail and entertainment industries.

Master Pitching Machine

Batting cages and pitching machines.


Fresh food and sandwich options.

Hoffman Mint

Tokens, medals, coins and key tags.

See Coast Manufacturing Co., Inc.

Coin-operated binoculars and telescopes.

Precision Dynamics (PDC)

Wristbands with no hidden costs, Radio Frequency Identification (RFID) Wristband System.

Comstock – Castle Stove

Commercial cooking equipment.


Flashing cotton candy cones.

Fast Corp Vending

Frozen food vending machines

Quik N\’ Crispy (QNC)

Quik n’ Crispy greaseless fryer.

Formula K Raceways

Go-karts, kiddie cars and bumper boats, go-kart parts and tires.


A premier source for lamps, LEDs, batteries and lighting-related and electrical products.

Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

Empex Water Toys

Aquatons Water Toys

Perfect Fry

Innovative and simple-to-operate countertop deep fryer Perfect Fryers.

Omega Carpets

Printed carpeting for all your facility needs.

Barron Games

Redemption air hockey games.

West Coast Netting, Inc.

Experienced netting manufacturer on the leading edge of innovation.

Wapello Fabrications

Inflatables and portable amusements.

Ride Development Corp.

Electric floor, gas and battery-powered bumper cars.

Sureshot Redemption

One-stop source for prize redemption counters at entertainment centers.

Wells Fargo

Commercial insurance for inflatables and event planners.


Laser maze challenge

Challenger Industries

Sports surfaces, carpets and mini-golf surfaces.

Nieco Corp

Nieco automatic broilers.

American Changer

Bill and coin dispensers and counters, ticket machines and more.

Zebec Water Sports

Large variety of waterpark needs


Designed and manufactures PlayCard, the rechargeable debit card system.

Friedman Group Ins.

Insurance for amusement devices.

Money Tree – ATM

ATM machines.

International Special Events (ISERA)

Risk purchasing group, a better way to purchase liability insurance, specializing in inflatables and much more.

Chestnut Identity Apparel

Uniform supply, embroidered apparel and flag manufacturing.

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