Street Beat Shop Talk

August 1, 2010 No Comments

Tony Shamma, vice president of sales for American Vending Sales in Elk Grove, Ill., has learned some valuable lessons from TouchTunes, a digital jukebox manufacturer, when it comes to attracting and keeping business. He spoke exclusively with Tourist Attractions and Parks.
Tourist Attractions & Parks: What’s the most popular request from clients when it comes to jukeboxes?  
Tony Shamma: They always say, I wish there were more locations I could place them.
TAP: What is the biggest challenge for making a profit?
Shamma: The biggest challenge we see today is the economy. This has had an effect on our core business. In order to try and create business, operators are looking for better deals that, in turn, cause a lower profit margin for both distributors and manufactures. Manufactures are looking for inexpensive alternatives to building hardware outside of the United States, and keeping margins at a sustainable place, and allowing respectful companies to keep their doors open. Distributors will need to create more added value to their businesses in order to make up for lower margins.
TAP: What’s the solution?
Shamma: Work smarter, not harder.
TAP: How do you reach customers?
Shamma: The idea is to market to the end user through all forms of media. Today’s generation is much more savvy with technology, so what better way to reach your customer then through their preferred means of connectivity, like Facebook, Twitter, e-mail blitzing, YouTube, etc.
TAP: What’s the place of the jukebox in the coin-op industry today?
Shamma: Today, jukeboxes are one of the only consistent coin-operated devices making money for our customers. Jukeboxes are the originators and have sustained the test of time. First there were 45s, then vinyls, then CDs. And now digital music, with over a couple hundred thousand selections to choice from. If we ever lose jukeboxes, we lose coin-op.


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Klopp International, Inc. (Playmeter)

Quality coin counters and sorters.

Laser Star

Laser shooting galleries, laser tag, dark ride target systems, overhead target ranges.

Sureshot Redemption

One-stop source for prize redemption counters at entertainment centers.

Hamilton Manufacturing Corp.

Manufacturer of unattended entry systems and change machines.


Namco America is a premier manufacturer of coin-op arcade attractions, ranging from the hottest titles like Crazy Typhoon and Jumpin’ Jackpot to classic game-room experiences such as the Pac-Man 25th Anniversary upright that features Pac-Man, Ms. Pac-Man and Galaga. Specialized pieces such as Wonka Sweetland and Flamin Finger are favorites too! For arcade gaming fun, Namco America is your answer.

Penny Press

Penny souvenir machine, great for parks, FECs, bowling and skating centers, museums and tourist attractions.

American Changer

Bill and coin dispensers and counters, ticket machines and more.

Hoffman Mint

Tokens, medals, coins and key tags.


Designed and manufactures PlayCard, the rechargeable debit card system.

Barron Games

Redemption air hockey games.

Muncie Novelty Co., Inc.

Admissions, financial equipment, printing and tickets.

Deltronic Labs Inc.

Ticket dispensers.

Weldon, Williams & Lick

Admission systems and wristband ticketing.

Coast to Coast

Coin-operated entertainment, crane machines.

Money Tree – ATM

ATM machines.

Store on Wheels

Importer and distributor of quality toys, lighting and novelties. Cater to the amusement, retail and entertainment industries.


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Tokens Direct

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Center Edge Software

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Uniform supply, embroidered apparel and flag manufacturing.

Fast Corp Vending

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Action Lighting Co.

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Lakeshore Merchandise (Smart Vending)

Premier vending supply for all of your vending equipment and supply needs.

Max Flight

Manufactures interactive virtual reality motion-platform game systems including networkable flight and roller coaster simulators.

Safari Ltd.

Leading manufacturer of innovative educational toys.


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